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Men’s Outerwear in Thailand

  • July 2013
  • -
  • Euromonitor International
  • -
  • 33 pages

Men’s outerwear experienced further steady growth in volume and value terms in 2012. Fashion, style, colour and slim fit design were the key trends of men’s outerwear. Thai men have become more concerned about with appearance, with slim fit designs featuring in the shirts, tops, and shorts and trousers categories. Urban Thai men are more willing to pay a premium to acquire international brands to indulge their desires while non-urban men are also seeing greater availability of international...

Euromonitor International's Men's Outerwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men’s Outerwear in Thailand
MEN'S OUTERWEAR IN THAILAND
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Outerwear: Volume 2007-2012
Table 2 Sales of Men's Outerwear: Value 2007-2012
Table 3 Sales of Men's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Men's Outerwear: % Value Growth 2007-2012
Table 5 Men's Outerwear Company Shares 2008-2012
Table 6 Men's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Men's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Men's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
Adidas Thailand Ltd in Apparel (thailand)
Strategic Direction
Key Facts
Summary 1 adidas Thailand Ltd: Key Facts
Company Background
Chart 1 adidas Thailand Ltd: adidas in Central World
Production
Competitive Positioning
Summary 2 adidas Thailand Ltd: Competitive Position 2012
Internet Strategy
Dapper General Apparel Co Ltd in Apparel (thailand)
Strategic Direction
Key Facts
Summary 3 Dapper General Apparel Co Ltd: Key Facts
Company Background
Chart 2 Dapper General Apparel Co Ltd: Dapper in The Emporium
Production
Competitive Positioning
Summary 4 Dapper General Apparel Co Ltd: Competitive Position 2012
Internet Strategy
Dksh (thailand) Ltd in Apparel (thailand)
Strategic Direction
Key Facts
Summary 5 DKSH (Thailand) Ltd: Key Facts
Company Background
Chart 3 DKSH (Thailand) Ltd: Levi's in The Emporium
Production
Competitive Positioning
Summary 6 DKSH (Thailand) Ltd: Competitive Position 2012
Internet Strategy
Nike Inc in Apparel (thailand)
Strategic Direction
Key Facts
Summary 7 Nike Inc: Key Facts
Company Background
Chart 4 Nike Inc: Nike in The Emporium
Production
Competitive Positioning
Summary 8 Nike Inc: Competitive Position 2012
Internet Strategy
Executive Summary
Positive Performance of Apparel in 2012
Labour Wage Rate Hikes Resulting in Unit Price Increases
Apparel Sees More Intense Competition, Notably From International Brands
Store-based Retailing Dominates Sales But Internet Retailing Sees Growth
Apparel Expected To Grow Over the Forecast Period
Key Trends and Developments
International Brands Continue To Enter, While Domestic Players Still Hold Strong Ground
Minimum Wages Increasing Policy Might Affect To Apparel Unit Price
Store-based Retailing Expands Aggressively, Notably in Suburban and Rural Areas
Sportswear Performance Driven by Sports-inspired Products and Fashion Trends
Private Label Brand by Tesco Lotus Emerges in Thailand in 2012
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 9 Research Sources












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