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Video Games in India

  • June 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

The number of smartphone users in India is increasing at a rapid pace. As per Euromonitor International Economies and Consumers data, the percentage of households possessing a smartphone has increased from 16% in 2012 to 32% in 2015 and this is because of the introduction of cheaper mobile phones and consumers using smartphones from a very young age. With the increasing availability of smartphones, the gaming population is also shifting from hand-held consoles to mobile and online gaming. In add...

Euromonitor International’s Video Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Video Games in India
VIDEO GAMES IN INDIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2010-2015
Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
Table 3 Video Gaming Population: Number of People 2010-2015
Table 4 Video Gaming Population: % Number of People 2010-2015
Table 5 NBO Company Shares of Video Games: % Value 2011-2015
Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 11 Distribution of Video Games by Format: % Value 2010-2015
Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Executive Summary
Toys and Games Witnesses Moderate Growth
Mobile Games Gain in Popularity
In-store Promotions Strengthen the Position of Funskool
In-game Purchases Adding To Further Growth of Internet Sales
Toys and Games Expected To Witness Strong Growth
Key Trends and Developments
Changing Demographics A Boon for India's Toy Industry
Internet Retailing Emerges As A Preferred Channel for Toy Manufacturers
Market Data
Table 16 Sales of Toys and Games by Category: Value 2010-2015
Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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