Chinese budget hotel industry has been in a period of high-speed growth since 2006. In 2011, the market size climbed 45.5% YoY to RMB26 billion; the number of budget hotels hit 7,314, a rise of 42.85%, involving 747,045 guest rooms, up by 37.27%.
At present, Chinese budget hotel enterprises are still in the “big but not strong” stage. Take market share for example, the total revenue of hotels in China has a concentration ratio (CR4) just 37% in 2011. As the Chinese budget hotel market is far from being saturated, fast expansion in future competition is primarily conducted through franchise chain and mergers & acquisitions.
Home Inns: Following the acquisition on Motel 168 in May 2011, Home Inns triumphantly purchased E-inn Express Hotel on July 2, 2012. Through the two acquisitions, its regional distribution pattern got further optimized. As of Q1 2012, Home Inns has had 1,479 hotels, including 702 outlets and 777 franchisees.
7 Days Inn: On December 31, 2011, 7 Days Inn completed the acquisition on Huatian Star, with the hotel number reaching 1,044 inclusive of 417 outlets, 627 franchisees and altogether 104,101 guest rooms, spreading across 162 cities in China. In 2012, the company will gear the long-term development strategy towards the rapid expansion model centered by franchisement, raise the goals for setting up franchisees from 240 to 320, and reduce the outlet open-up from 120 to 80.
Hanting Inns & Hotels: in June 2012, Hanting Inns & Hotels held the mid-range hotel chain Starway Hotel. By the end of Q1 2012, Hanting has owned 675 hotels, involving 353 outlets and 322 franchisees.
China Budget Hotel Industry Report, 2011-2012 mainly covers the followings:
Scale, operation, development and competitive landscape of Chinese budget hotel industry;
Analysis on the budget hotel markets in 14 major cities around China, such as Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, etc.;
Analysis on 26 key budget hotel firms, consisting of 11 national ones such as Home Inns, 7 Days Inn, Hanting Inns & Hotels and Jinjiang Hotels, as well as 15 regional ones like Xilong Hotel, Holiday Inn Express and Holiday Inn Express Zhengzhou Zhongzhou.
Hotel And Lodging Industry in China
Table of Contents
1. Development of China Budget Hotel Industry
1.1 Definition of Budget Hotel
1.2 Market Size
1.3 Operation
1.4 Development
1.4.1 Mergers & Acquisitions
1.4.2 PE Financing
1.4.3 Franchised-and-Managed Hotels Expansion
1.4.4 Occupancy Rate Slips
1.5 Competitive Landscape
2. Regional Analysis of China Budget Hotel Industry
2.1 Regional Overview
2.2 Shanghai
2.2.1 Tourism
2.2.2 Budget Hotel
2.3 Beijing
2.3.1 Tourism
2.3.2 Budget Hotel
2.4 Hangzhou
2.4.1 Tourism
2.4.2 Budget Hotel
2.5 Shenzhen
2.5.1 Tourism
2.5.2 Budget Hotel
2.6 Guangzhou
2.6.1 Tourism
2.6.2 Budget Hotel
2.7 Nanjing
2.7.1 Tourism
2.7.2 Budget Hotel
2.8 Wuhan
2.8.1 Tourism
2.8.2 Budget Hotel
2.9 Tianjin
2.9.1 Tourism
2.9.2 Budget Hotel
2.10 Chengdu
2.10.1 Tourism
2.10.2 Budget Hotel
2.11 Suzhou
2.11.1 Tourism
2.11.2 Budget Hotel
2.12 Xi’an
2.12.1 Tourism
2.12.2 Budget Hotel
2.13 Jinan
2.13.1 Tourism
2.13.2 Budget Hotel
2.14 Qingdao
2.14.1 Tourism
2.14.2 Budget Hotel
2.15 Shenyang
2.15.1 Tourism
2.15.2 Budget Hotel
3. Nationwide Budget Hotels
3.1 Home Inns
3.1.1 Profile
3.1.2 Operation
3.1.3 Operation of Hotel and Guest Room
3.1.4 Regional Distribution
3.1.5 Acquisition
3.1.6 Market Share
3.1.7 Development Plan
3.2 7 Days Inn
3.2.1 Profile
3.2.2 Operation
3.2.3 Operation of Hotel and Guest Room
3.2.4 Occupancy Rate and RevPAR
3.2.5 Acquisition on Huatian Star
3.2.6 Market Share
3.2.7 Development Plan
3.3 Hanting Inns & Hotels
3.3.1 Profile
3.3.2 Operation
3.3.3 Operation of Hotel and Guest Room
3.3.4 Investment in Starway
3.3.5 Market Share
3.3.6 Development Plan
3.4 Jinjiang Hotels
3.4.1 Profile
3.4.2 Operation
3.4.3 Operation of Hotel and Guest Room
3.4.4 Regional Distribution
3.4.5 Hotel and Guest Room Operation of Jinjiang Inn
3.4.6 Market Share
3.4.7 Overseas Market Expansion
3.4.8 Development Plan
3.5 Green Tree Inn
3.5.1 Profile
3.5.2 Operation of Hotel and Guest Room
3.5.3 Market Share
3.6 Super 8 Hotels
3.6.1 Profile
3.6.2 Operation
3.6.3 Operation of Hotel and Guest Room
3.6.4 Market Share
3.7 Vienna Hotel
3.7.1 Profile
3.7.2 Operation of Hotel and Guest Room
3.7.3 Market Share
3.8 99 Inn
3.8.1 Profile
3.8.2 Operation of Hotel and Guest Room
3.9 IBIS Hotels
3.9.1 Profile
3.9.2 Operation of Hotel and Guest Room
3.9.3 Market Share
3.10 Thankyou Hotel
3.10.1 Profile
3.10.2 Operation of Hotel and Guest Room
3.10.3 Development Plan
3.11 City Comfort Inn
3.11.1 Profile
3.11.2 Operation of Hotel and Guest Room
3.11.3 Development Plan
4. Regional Budget Hotels
4.1 Xilong Hotel
4.2 Holiday Inn Express
4.3 Holiday Inn Express Zhengzhou Zhongzhou
4.4 Nanyuan Inn
4.5 Grace Inn
4.6 Jintone Hotel
4.7 City Inn
4.8 Gold-lions Hotel
4.9 Kaibin Hotel
4.10 Eaka 365 Hotel
4.11 Jinka Hotels
4.12 Orange Hotel
4.13 Shindom Inn
4.14 Today Inns
4.15 Garden Inn
5. Development Prospect and Trend of China Budget Hotel Industry
5.1 Forecast of Overall Trend
5.1.1 Potential Market in Three and Four-Tier Cities
5.1.2 Enter into Mid & High-range Hotel Market to Enhance Brand Value
5.2 Forecast of Market Size
5.3 Forecast of Hotel and Guest Room Quantity
5.4 Forecast of Market Pattern
Selected Charts
Market Size and Growth of Budget Hotel in China, 2007-2012
Revenue of China Budget Hotel, 2011
Budget Hotel and Guest Room Quantity in China, 2003-2011
Major Chinese Budget Hotels’ Revenues and Net Incomes, 2012Q1
Main Financing Cases in Chinese Budget Hotel Industry, 2012
Managed Hotels Proportion of Total Hotels in China (by Company), 2009-2012
Occupancy Rates of Major Budget Hotel Companies in China, 2007-2011
Occupancy Rates and Average Daily Rates of Major Budget Hotels Companies in China, Q1 2012
Market Share of Budget Hotel in China, 2011 (by Number of Guest Rooms)
Corporate Concentration Ratio of Chinese Budget Hotel Market, 2011
Market Share of Top 10 Budget Hotels in China, 2007-2011
Top 10 Provinces by Ownership of Budget Hotel in China, Q1 2011
Market Share of Budget Hotel in China (by City) (by Number of Guest Rooms), Q4 2011
Budget Hotel in China’s Major Cities, Q4 2011
Inbound Tourist Number of Shanghai, 2007-2012
Inbound Tourist Structure of Shanghai, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Shanghai, 2005-2011
Inbound Tourist Number of Beijing, 2007-2012
Inbound Tourist Structure of Beijing, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Beijing, 2005-2011
Inbound Tourist Number of Hangzhou, 2007-2012
Inbound Tourist Structure of Hangzhou, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Hangzhou, 2005-2011
Inbound Tourist Number of Shenzhen, 2007-2012
Inbound Tourist Structure of Shenzhen, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Shenzhen, 2005-2011
Inbound Tourist Number of Guangzhou, 2007-2012, 2007-2012
Inbound Tourist Structure of Guangzhou, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Guangzhou, 2005-2011
Inbound Tourist Number of Nanjing, 2007-2012, 2007-2012
Inbound Tourist Structure of Nanjing, Jan.-May, 2012
Guest Room Number and Market Prices of Budget Hotels in Nanjing, 2005-2011
Inbound Tourist Number of Wuhan, 2007-2012
Inbound Tourist Structure of Wuhan, Jan.-May, 2012
Market Size of Budget Hotel in Wuhan, 2007-2011
Inbound Tourist Number of Tianjin, 2007-2012
Inbound Tourist Structure of Tianjin, Jan.-May, 2012
Market Size of Budget Hotel in Tianjin, 2007-2011
Inbound Tourist Number of Chengdu, 2007-2012
Inbound Tourist Structure of Chengdu, Jan.-May, 2012
Market Size of Budget Hotel in Chengdu, 2007-2011
Inbound Tourist Number of Suzhou, 2007-2012
Inbound Tourist Structure of Suzhou, Jan.-May, 2012
Market Size of Budget Hotel in Suzhou, 2007-2011
Inbound Tourist Number of Xi’an, 2007-2012
Inbound Tourist Structure of Xi’an, Jan.-May, 2012
Market Size of Budget Hotel in Xi’an, 2007-2011
Inbound Tourist Number of Jinan, 2007-2012
Inbound Tourist Structure of Jinan, Jan.-May, 2012
Market Size of Budget Hotel in Jinan, 2007-2011
Inbound Tourist Number of Qingdao, 2007-2012
Inbound Tourist Structure of Qingdao, Jan.-May, 2012
Market Size of Budget Hotel in Qingdao, 2011
Inbound Tourist Number of Shenyang, 2007-2012
Inbound Tourist Structure of Shenyang, Jan.-May, 2012
Market Size of Budget Hotel in Shenyang, 2007-2011
TOP10 Budget Hotel Enterprises in China (by Number of Guest Rooms), 2011Q4
Distribution of Home Inns in China by Q1 2012
Revenue and Net Income of Home Inns, 2009-2012Q1
Market Share of Home Inns in China, 2008-2011
Revenue of 7 Days Inn, 2007-2012
Gross Revenue from L&O Hotels of 7 Days Inn, 2007-2012
Gross Revenue from Managed Hotels of 7 Days Inn, 2007-2012
Non-GAAP Net Income of 7 Days Inn, 2007-2012
Number of Hotels of 7 Days Inn, 2007-2012
Number of New Hotels Opened of 7 Days Inn, 2011-2012
Number of New Hotels Opened of 7 Days Inn (by Hotel Type), 2011-2012
Number of Hotels under Conversion of 7 Days Inn, 2011-2012
Number of 7 Days Member, 2007-2012
Occupancy Rate of Leased-and-operated Hotels of 7 Days Inn, 2011-2012
Occupancy Rate of Managed Hotels of 7 Days Inn, 2011-2012
RevPAR of Leased-and-operated Hotels of 7 Days Inn, 2011-2012
RevPAR of Managed Hotels of 7 Days Inn, 2011-2012
Market Share of 7 Days Inn in China, 2009-2011
Operation Goals of 7 Days Inn, 2012E-2014E
Revenue and Net Income of Hanting Inns & Hotels, 2009-2012
Revenue Structure of Hanting Inns & Hotels (by Business), 2010-2012
Key Operating Indicators of Hotel and Guest Room of Hanting Inns & Hotels, 2009-2012
Number of Hotels Opened & Contracted Hotels of Hanting Inns & Hotels, 2011-2012
Members of Hotels of Hanting Inns & Hotels, 2010-2012
Market Share of Hanting Inns & Hotels in China, 2009-2011
Revenue and Net Income of Jinjiang Hotels and Its Budget Hotel Business, 2010-2012
Gross Margin of Budget Hotel Business of Jinjiang Hotels, 2010-2012
Operation Hotels of Jinjiang Hotels, 31 Dec, 2011
Key Operating Indicators of Budget Chain Hotels and Guest Rooms of Jinjiang Hotels, 2007-2012
Regional Distribution of Budget Chain Hotels of Jinjiang Hotels by Dec. 31, 2011
Key Operating Indicators of Jinjiang Inn, 2010-2012
Market Share of Jinjiang Inn in China, 2009-2011
Key Operating Indicators Forecast of Jinjiang Hotels, 2012E
Introduction to Green Tree Inn
Number of Hotels in Operation of Green Tree Inn, 2004-2012
Hotel and Guest Room Number of Green Tree Inn in China, 2007-2011
Market Share of Green Tree Inn in China, 2009-2011
Introduction to Super 8 Hotels
Key Operating Indicators of Wyndham Hotel Group by Hotel Brand by Q1 2012
Hotel and Guest Room Number of Super 8 Hotels in China, 2007-2012
Market Share of Super 8 in China, 2009-2011
Hotel and Guest Room Number of Vienna Hotel, 2008-2012
Market Share of Vienna Hotel in China, 2009-2011
Hotel and Guest Room Number of 99 INN, 2010-2011
Global Operations of ACCOR, 2011
Key Operating Indicators of IBIS-Accor, 2011
Hotel and Guest Room Number of IBIS Hotel in China, 2007-2012
Hotel Distribution of IBIS Hotel in China
Market Share of IBIS Hotel in China, 2009-2011
Hotel and Guest Room Number of Thankyou Hotel, 2011-2012
Branch Distribution of Thankyou Hotel
Development History of City Conform Inn
Hotel and Guest Room Number of City Conform Inn, 2011-2012
Hotel and Guest Room Number of Xilong Hotel, 2010-2011
Hotel Distribution of Xilong Hotel
Hotel and Guest Room Number of Holiday Inn Express, 2010-2011
Hotel Distribution of Holiday Inn Express
Hotel Distribution of Hotel Home
Hotel and Guest Room Number of Hotel Home, 2010-2011
Hotel and Guest Room Number of Nan Yuan Inn, 2010-2011
Hotel and Guest Room Number of GRACE INN, 2010-2011
Hotel Distribution of Grace Inn
Hotel and Guest Room Number of Jintong Hotel, 2010-2011
Hotel and Guest Room Number of City Inn, 2007-2011
Hotel Distribution of Gold-lions Hotel
Hotel and Guest Room Number of Gold-lions Hotel, 2007-2011
Hotel and Guest Room Number of Kaibin Hotel, 2011
Hotel Distribution of Eaka 365
Hotel and Guest Room Number of Eaka 365, 2011
Hotel Distribution of Orange Hotel
Hotel and Guest Room Number of Orange Hotel, 2010-2011
Hotel and Guest Room Number of Shindom Inn, 2007-2011
Hotel Distribution of Shindom Inn
Hotel Distribution of Garden Inn
Hotel and Guest Room Number of Garden Inn, 2007-2011
Number of Domestic Tourists and Inbound Tourists in China, 2005-2010
Market Size of Budget Hotel in China, 2007-2015E
Number of Budget Hotels in China, 2003-2015E
Number of Budget Hotel Guest Rooms in China, 2003-2015E
Market Share of Top 10 Budget Hotel Enterprises in China, 2007-2015E
