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Surface Care in the United Arab Emirates

  • January 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

2015 saw a shift in the purchasing behaviour of consumers in the United Arab Emirates. Consumers are shifting slowly from multi-purpose cleaners towards more specialised products. For example, there was more dynamic growth in categories like kitchen cleaners, bathroom cleaners and window/glass cleaners compared to multipurpose cleaners and all purpose cleaning wipes. This shift is being supported by the greater purchasing power of consumers, with disposable incomes continuing to increase. Also,...

Euromonitor International’s Surface Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the United Arab Emirates
SURFACE CARE IN THE UNITED ARAB EMIRATES
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 3 EMKE Group: Competitive Position 2015
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Arabia FZE: Key Facts
Company Background
Competitive Positioning
Summary 5 Reckitt Benckiser Arabia FZE: Competitive Position 2015
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Transmed Overseas Inc SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Transmed Overseas Inc: Competitive Position 2015
Executive Summary
Steady Growth Over the Review Period
Consumers Are Shifting To More Specialised Products
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry
Aggressive Price-led Competition Over the Review Period
Key Trends and Developments
Population Growth and Economic Growth Positively Influence Sales in 2015
Consumers Are Shifting To More Specialised Home Care Products
Aggressive Price-led Competition Dominating the Industry
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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