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Mobile Phones in Denmark

  • September 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Summary

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Retail volume sales of smartphones continued to grow in 2016, as more Danes replaced their old-fashioned feature phones with smartphones. Danes also prefer to buy a smartphone instead of a computer, since the smartphone satisfies many of the functions of a computer while being very mobile and easy to carry. The smartphones has also become a status symbol and a source of identity. Having the “right” and most up-to-date smartphone is associated with personal style, which helps to explain the short...

Euromonitor International’s Mobile Phones in Denmark report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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