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Traditional Toys and Games in Germany

  • August 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

While it might be expected that non-traditional toys, such as computer and video games, would hamper sales of traditional games, this was not the case in the country in 2015. Traditional toys and games continued to see value growth in 2015. Dolls and accessories, as well as games and puzzles, performed well in 2015. This was partly driven through licenced toys, for example dolls and accessories with the Frozen license. In Germany, trends usually need more time to develop but then remain in the m...

Euromonitor International’s Traditional Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Germany
TRADITIONAL TOYS AND GAMES IN GERMANY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Stadlbauer Marketing + Vertrieb GmbH in Toys and Games (germany)
Strategic Direction
Key Facts
Summary 1 Stadlbauer Vertrieb + Marketing GmbH: Key Facts
Summary 2 Stadlbauer Vertrieb + Marketing GmbH: Operational Indicators
Competitive Positioning
Summary 3 Stadlbauer Marketing + Vertrieb GmbH: Competitive Position 2015
Executive Summary
German Customers Inclined To Spend on Toys and Games
Germany's Economic Climate Remains Strong
Sony and Lego Remain the Market Leaders Following Further Strong Performances in 2015
Further Growth Through Innovation
Key Trends and Developments
Strong Performance of Licenced Toys Support Sales Growth in Germany
Internet and Mobile Retailing Drives Sales
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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