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Consumer Lifestyles in Romania

  • June 2014
  • -
  • Euromonitor International
  • -
  • 57 pages

Price continues to be the name of the game in Romanian consumers’ lifestyles. With purchasing power seriously hit by the economic downturn, consumer confidence has hit an all-time low. As recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated choices.

Euromonitor’s Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Consumer Lifestyles in Romania
CONSUMER LIFESTYLES IN ROMANIA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Top Five Consumer Trends
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Young Adults
Middle Youth
Mid-lifers
Late-lifers
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Home Ownership
Household Profiles
Running Costs
Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
Money and Savings
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016
Eating and Drinking
Eating Habits
Drinking Habits
Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Grooming and Fashion
Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Health and Wellness
Attitudes To Health and Well-being
Obesity
Attitudes To Smoking
Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items
Personal Shopping
Shopping Online
Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2016
Leisure and Recreation
Staying in
Going Out
Sport and Fitness
Holidays
Public Holidays, Celebrations and Gift-giving
Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
Getting Around
Private Transport
Public Transport
Commuting
Air Travel
Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016












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