Price continues to be the name of the game in Romanian consumers’ lifestyles. With purchasing power seriously hit by the economic downturn, consumer confidence has hit an all-time low. As recent signs of recovery at a macro level spur optimism, demand is picking up. However, consumers are remaining cautious, the effects of the crisis having stimulated more responsible, moderate behaviour, with more people making educated choices.
Euromonitor’s Consumer Lifestyles in Romania report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Lifestyles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Consumer Lifestyles in Romania CONSUMER LIFESTYLES IN ROMANIA Euromonitor International June 2014
LIST OF CONTENTS AND TABLES
Top Five Consumer Trends Consumer Segmentation Babies and Infants Kids Tweenagers Teens Young Adults Middle Youth Mid-lifers Late-lifers Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020 Housing and Households Home Ownership Household Profiles Running Costs Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016 Money and Savings Attitudes Toward Payment Methods Savings Loans and Mortgages Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000- 2016 Eating and Drinking Eating Habits Drinking Habits Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016 Grooming and Fashion Perceptions of Beauty Female Grooming Male Grooming Fashion Trends Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016 Health and Wellness Attitudes To Health and Well-being Obesity Attitudes To Smoking Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013 Shopping Habits Main Household Shop Shopping for Big-ticket Items Personal Shopping Shopping Online Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2016 Leisure and Recreation Staying in Going Out Sport and Fitness Holidays Public Holidays, Celebrations and Gift-giving Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016 Getting Around Private Transport Public Transport Commuting Air Travel Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016 Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016