Table of Contents
Cigarettes saw higher retail value growth in 2015 compared to its retail volume growth. The average unit price of cigarettes increased slightly in 2015 to NT$4.00 per stick. Besides the slight increase in price by manufacturers due to rising operating costs, consumers are also increasingly shifting towards international brands which portray a more modern brand image and typically have better shelf space within display areas.
Euromonitor International’s Cigarettes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cigarettes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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