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Australia - Telco Company Profiles - Telstra, Optus and Vodafone

  • December 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 78 pages

Telstra remains the master of the game
Telstra continues to dominate the overall Australian telecom market, holding about 62% market share by revenue. Market share in some sectors, such as broadband, has been falling steadily since the highs that it held in the early 2000s, though the company has retained its dominance in segments such as mobile voice and data. Telstra invested heavily in network upgrades and was the first to launch mobile data services based on LTE. As such it was in a position to capitalise on being the first player in this market and could reap the advantages of network performance and reach to attract new customers. These advantages diminished in 2015 as Optus and Vodafone also launched LTE services, though Telstra retains a key lead in the provision of fixed-line broadband services in the less heavily urbanised areas.

Telstra has embraced the new direction being taken by some of the more progressive players in the telecoms industry. This is based on a ubiquitous, robust, affordable infrastructure that can be used to lift telecommunications into the next stage. This is the brave new world of internet media, of the Internet of Things, where a range of new industry sectors including healthcare, education, energy, commerce and media will take centre-stage. The company is also a leader in the industry with a focus on the customer, innovation and new business opportunities. It is not only financial strong, it is also well-positioned to increase its business in the emerging digital, sharing and networking economy. It is successfully transforming itself into a full services ICT company. Telstra’s mobile network in particular is, and will continue to be, well-positioned to offer superior services to those offered by the NBN company.

Life has been tough for Australia’s second largest telco Optus in recent years. It has lost its sparkle, and has been struggling, not only to keep pace with Telstra but also to keep up with the rapid developments in the telecoms industry. The mobile sector clearly remains the company’s key market, although both its market share and ARPU are under pressure. Optus has kept up with Telstra, with both operators securing valuable spectrum in the 700MHz band. Next on the list is 5G. Optus is also committed to matching Telstra’s 98% population coverage with LTE by the end of 2016.

Network upgrades continue for Vodafone and new sites are being added across Australia as the company ramps up its investment in infrastructure in a bid to retain customers. The operator launched LTE services, being able to compete with Optus and Telstra in this market which has tremendous growth potential. However the company has no plans to enter the fixed-line sector. Instead, it is channelling investment to upgrade existing networks, placing it at a considerable disadvantage over its competitors. Vodafone has managed to halt the decline of its local subscriber base but penetration levels remaining significantly below levels of several years ago.

Telstra is Australia’s largest telecommunications provider offering a full range of telecom services throughout Australia. The company provides basic access services to most homes and businesses, local and long-distance telephone call services, and mobile and internet services. Wholesale services are also provided to ISPs and RSPs while advertising and subscription television services are provided through subsidiary companies. Several strategic investments undertaken over the past few years have strengthened Telstra’s position in the e-health services market.

In total, over three years to June 2017 Telstra expects to have invest more than $5 billion into Telstra’s mobile network. Telstra will start rapidly deploying the next generation of LTE technology including voice over LTE, LTE broadcast and the next stage of LTE advanced delivering peak network speeds of up to 600 Mb/s. Telstra continues to expand into emerging technology areas such as e-Health. Telstra has recently completed 15 acquisitions and partnerships in electronic prescriptions, remote diagnostics, secure health record keeping and telematics.

Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services. The company is aiming to expand its customer base through offering new services including MeTV, an IPTV service with FetchTV. It has expanded mobile coverage has launched 4G services and has signed an agreement with NBN Co to operate satellites to provide rural broadband coverage. These new and additional services will allow Optus to gain new subscribers across its coverage areas and extend their availability to more remote and regional communities.

In late 2015 Optus was reported to start winning market share again in the mobile market. The new direction taken by the NBN, offering a second-rate multi-technology network rather than one based on FttH, might offer the company new opportunities. Optus offers key services based on its fixed-line cable infrastructure as well as its upgraded mobile networks. The ACCC has given the final approval to a revised agreement for the transition of Optus HFC customers onto the NBN, and the progressive acquisition and integration of parts of the telcos network with the NBN. Optus’ parent Singtel has pledged to boost its investment in the telco to $1.8 billion over the next year to improve Optuss mobile network and increase its share in the fixed-line market.

Vodafone is the third-largest mobile carrier in Australia, being formed as a 50/50 joint venture in 2009 following the merger of Vodafone Australia and Hutchison 3G Australia. Vodafone offers a comprehensive suite of prepaid and postpaid mobile voice and mobile data products to both consumer and business customers. MVNO services are also provided to other telecommunication service providers. Under a new Vodafone Australia has revealed a new three-year plan centred around adding value to services, bundling content and broadening Vodafone’s retail distribution network.

Vodafone has managed to halt the decline of its local subscriber base but penetration levels remaining significantly below levels of several years ago. The company remains at a disadvantage for not having bid for spectrum in the 700MHz band. To counter this, Vodafone refarmed its spectrum holdings in the 850MHz band, thus delivering LTE to 95% of the metro population. More than 50 per cent of Vodafones data traffic is now carried over 4G. Vodafone’s 5G network is scheduled to be rolled out beginning from 2021.

In late 2015 TPG Telecom and VHA partnered in two new deals worth in excess of A$1 billion. Under the first deal TPG will embark on a major dark fibre transmission network expansion for VHA.

Table Of Contents

Australia - Telco Company Profiles - Telstra, Optus and Vodafone
1. Revenue statistics, analysis and forecasting (by provider)
1.1 Total telecommunications services market
1.1.1 Revenue, revenue growth and market share by major provider
1.2 Telstra
1.2.1 Financial results by sector
1.2.2 Analysis of financial results
1.3 Optus
1.3.1 Financial results by sector
1.3.2 Analysis of financial results
1.4 Vodafone Hutchison Australia
1.4.1 Background
1.4.2 Financial and operations overview
1.5 Capital expenditure
1.5.1 Statistical overview by operator
2. Telstra
2.1 Company information
2.1.1 Overview
2.1.2 Telstra revolution
2.1.3 Financial Results - 2015
2.1.4 Strategy moving forward
2.1.5 Recent developments
2.1.6 Operational statistical information - Historical
2.2 Company analysis
2.2.1 An impressive performance for FY2014
2.2.2 Half-year 2015 analysis
2.3 Business units
2.3.1 Background information
2.3.2 Business units
2.3.3 Digital Media division
2.3.4 Applications and Ventures
2.3.5 Telstra Health
2.3.6 Telstra International
2.4 Networks
2.4.1 Overview
2.4.2 Telstra's next-generation network
2.4.3 Telstra and the NBN
2.4.4 Telstra's ADSL network
2.4.5 Telstra's mobile network
2.4.6 Telstra's planned national WiFi network
2.5 Controlled and associated entities
2.5.1 Recent acquisitions and sales
3. Optus
3.1 Company information
3.1.1 Overview
3.1.2 Optus looking for a new identity late 2015
3.2 Operating results
3.2.1 Key operating statistics FY2015
3.2.2 Key operating statistics FY2014
3.2.3 Key operating statistics FY2013
3.2.4 Mobile subscriber statistics
3.2.5 ARPU subscriber statistics
3.3 Financial Results
3.3.1 FY2015
3.3.2 FY2014
3.3.3 FY2013
3.4 Products and services
3.4.1 Divisions overview
3.4.2 Consumer and multimedia
3.4.3 Business and wholesale
3.4.4 Internet and broadband services
3.4.5 Optus Evolve
3.5 Mobile services
3.5.1 The Open Network overview
3.5.2 Femtocell Zones
3.5.3 TV Now
3.5.4 LTE services
3.6 Major subsidiaries
3.6.1 Alphawest
3.6.2 Eatability
3.6.3 Uecomm
3.6.4 Virgin Mobile
3.6.5 Ensyst
3.7 Network overview
3.8 Company history
3.8.1 Brief timeline 1992 - 2015
4. Vodafone
4.1 Company information
4.1.1 Overview
4.2 Company analysis
4.2.1 Vodafone Australia's mobile-only strategy limiting growth
4.3 Recent Developments
4.3.1 Dark Fibre and MVNO Agreement with TPG Telecom
4.4 Historical Analysis
4.4.1 Network improvements will the customers return?
4.4.2 Can Vodafone succeed with 4G /LTE?
4.4.3 Background analysis to Vodafone problems
4.4.4 Cash from the Verizon deal
4.4.5 Structural changes in the industry
4.4.6 CEO departure: new challenges
4.4.7 Company analysis
4.5 Financial highlights
4.5.1 Overview HTA
4.5.2 Financial statistical overview
4.6 Operating highlights
4.6.1 Key operating statistics
4.7 Vodafone 3 merger
4.7.1 Introduction
4.7.2 Background analysis
4.8 Networks
4.8.1 Background
4.8.2 Vodafone network
4.8.3 3 network
4.8.4 Vodafone and Optus to share infrastructure from 2013 onwards
4.8.5 Network upgrades 2010 - 2014
4.8.6 LTE networks
4.8.7 5G Network
4.9 Merged company history
4.9.1 Brief timeline 1989 - 2014
Table 1 Historic - Total telecoms revenues by major providers 2000 - 2004
Table 2 Total telecoms revenues by smaller operators, and total 2005 - 2015
Table 3 Optus telecoms revenue 2005 - 2016
Table 4 Vodafone telecoms revenue 2005 - 2015
Table 5 Telstra Group total revenue and annual change 2000 - 2015
Table 6 Telstra Group revenue by segment 2009 - 2015
Table 7 Telstra Group revenue (other segments) 2009 - 2015
Table 8 Telstra fixed-line revenue by service 2009 - 2015
Table 9 Telstra mobile revenue by service 2009 - 2015
Table 10 Telstra fixed data revenue 2011 - 2015
Table 11 Telstra IP and data access revenue by service 2009 - 2015
Table 12 Telstra offshore controlled entities revenue 2009 - 2015
Table 13 Optus overall operating revenue summary and annual change 2000 - 2016
Table 14 Optus key financial indicators 2009 - 2016
Table 15 Optus operating revenue by operating division (A$) 2011 - 2016
Table 16 Optus revenue by service (S$) 2009 2016
Table 17 Operational EBITDA by operating division 2008 - 2016
Table 18 Historic - Optus revenue by major and minor service category 2011 - 2013
Table 19 Vodafone Australia revenue 2009 - 2015
Table 20 HTA key metrics financial overview 2009 - 2015
Table 21 Vodafone subscribers by type 2009 2015
Table 22 Vodafone subscribers by type 2009 2015
Table 23 Total capital expenditure by major network provider 2009 - 2015
Table 24 Telstra Group total revenue 2005 - 2015
Table 25 Telstra Group Top Line Annual Financial Results 2011 - 2015
Table 26 Telstra Group Top Line Financial Results Annual Change 2011 - 2015
Table 27 Telstra Group - Revenue by Segment and Annual Change 2015
Table 28 Statistical overview of network traffic counts 2008 - 2013
Table 29 ISDN lines overview of network and operational services 2008 - 2014
Table 30 LLU customers 2008 - 2014
Table 31 Statistical overview of network lines in service 2008 - 2014
Table 32 Employee count 2008 - 2014
Table 33 Statistical overview of mobile operational services 2008 - 2014
Table 34 Spectrum sharing services 2008 - 2014
Table 35 Statistical overview of online internet services 2008 - 2014
Table 36 Annual change of calls 2009 - 2013
Table 37 Annual change of fixed access lines in service 2010 - 2014
Table 38 Annual change of mobile subscribers 2010 - 2014
Table 39 Annual change of online subscribers 2010 - 2014
Table 40 Optus mobile pre/postpaid customers 2008 - 2015
Table 41 Historical - Optus mobile subscribers, annual change 1998 - 2004
Table 42 Optus mobile subscribers, annual change 2005 - 2015
Table 43 Optus mobile subscriber ARPU 2009 - 2015
Table 44 Overview of Optus overall operating revenue summary 2000 - 2015
Table 45 Optus Financial Result - Division 2014 - 2015
Table 46 Optus consumer and business fixed telephony statistics 2009 - 2015
Table 47 Optus consumer and business internet subscribers 2008 - 2015
Table 48 Historical Total internet subscribers (broadband and dialup) 1996; 1998; 2000 - 2008
Table 49 Vodafone Australia revenue 2009 - 2015
Table 50 HTA key metrics financial overview 2009 - 2015
Table 51 Monthly ARPU and by segment 2009 - 2012
Table 52 Vodafone Australia revenue (historic) 1996; 1998 - 2008
Table 53 Vodafone subscribers by type 2009 2015
Chart 1 Telstra mobile revenue by service 2009 2015
Chart 2 Overview of Vodafone Australia revenue 2009 - 2015
Chart 3 Optus mobile pre/postpaid customers 2008 2015
Chart 4 Overview of Optus mobile subscribers and annual change 2001 - 2015
Chart 5 Overview and trends of Optus mobile ARPU 2009 - 2015
Chart 6 Overall Optus overall operating revenue and annual change 2001 - 2015
Chart 7 Overview of Optus consumer internet statistics by technology 2008 - 2015
Chart 8 Overview of Vodafone Australia revenue 2009 - 2015
Chart 9 Overview of HTA financial metrics 2009 - 2015
Exhibit 1 Telstra Corporation Ltd at a glance
Exhibit 2 Overview of the previous strategy
Exhibit 3 FOXTEL at a glance
Exhibit 4 Sensis Pty Ltd at a glance
Exhibit 5 Telstra's NGN planned implementation time-line historic
Exhibit 6 Telstra-controlled entities (Australia)
Exhibit 7 Telstra-controlled entities (offshore) through Telstra Holdings
Exhibit 8 Jointly controlled and associated companies
Exhibit 9 Optus at a glance including key results 2015
Exhibit 10 Optus key operational results March 2015
Exhibit 11 Vodafone Australia (VHA) at a glance including headline figures 2015

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