Philip Morris International Inc in Tobacco (World)

  • July 2014
  • -
  • Euromonitor International
  • -
  • 56 pages

PMI, the largest of the international tobacco companies and with the strongest brand portfolio, including brands such as Marlboro and L&M, is responding to the challenge of falling cigarettes volumes in all regions by investing heavily in brand development, innovation, and a new generation of reduced harm products such as heat-not-burn.

Euromonitor International’s Philip Morris International Inc in Tobacco (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tobacco industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Philip Morris International Inc in Tobacco (World)
Philip Morris International Inc in Tobacco (World)
Euromonitor International
July 2014
Scope of the Report
Strategic Evaluation
Competitive Positioning
Operations
operations
Market Assessment
Geographic and Category Opportunities
Geographic and category opportunities
Brand Strategy
Brand strategy

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