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Switzerland Telecommunications Report 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 65 pages

Includes 3 FREE quarterly updates

BMI View: The Swiss telecoms market takes advantage of high-income households and a willingness to payfor top services which drive ARPU, but the dominance of incumbent Swisscom remains a concern.Price cutting has failed, with operators, including new entrant Salt Mobile, competing on services, butSwisscom continues to call the shots, as highlighted by its move for convergence to consolidate itsleadership in a saturated market. We believe that the market will be driven by a growth in premium servicesin 2016 and beyond as new subscriber organic growth prospects are diminished due to a high degree ofpenetration and market saturation.

- There were 10.81mn mobile subscribers in Switzerland at the end of 2015, representing y-o-y growth of1.03%. Swisscom continues to dominate the market, with a share of more than 61%.

- The focus will remain on premium services and upselling value-added services to existing clients, andgrowth in the market will be driven by a relatively strong uptake of 4G services in 2016.

- Swisscom is testing LTE-Advanced Pro services, scheduled to launch in 2017. Initial tests havedemonstrated a 1Gbps download speed.

Table Of Contents

Switzerland Telecommunications Report 2016
BMI Industry View 7
SWOT 8
Telecoms 8
Industry Forecast 9
Latest Updates 9
Structural Trends 9
Table: Telecoms Sector - Historical Data and Forecasts (Switzerland 2013-2020) 12
Industry Risk/Reward Index 13
Western Europe Risk/Reward Index 13
Table: Western Europe Risk/Reward Index, Q3 2016 15
Switzerland Risk/Reward Index 16
Market Overview 18
Market Drivers And Trends 18
Mobile 18
Wireline Voice and Broadband 23
Pay TV/Convergence 26
Regulatory Development 30
Regulatory Overview 30
Table: Switzerland: Regulatory Bodies And Their Responsibilities 30
Competitive Landscape 36
Table: Key Players: Switzerland Telecoms Sector 36
Table: Mobile Market Overview 36
Operator Data 37
Table: Swisscom 37
Table: Sunrise 38
Table: Orange 39
Company Profile 41
Salt Mobile 41
Sunrise Communications 44
Swisscom 48
Demographic Forecast 54
Table: Population Headline Indicators (Switzerland 1990-2025) 55
Table: Key Population Ratios (Switzerland 1990-2025) 55
Table: Urban/Rural Population and Life Expectancy (Switzerland 1990-2025) 56
Table: Population By Age Group (Switzerland 1990-2025) 56
Table: Population By Age Group % (Switzerland 1990-2025) 57
Glossary 59
Table: Glossary Of Terms 59
Methodology 61
Industry Forecast Methodology 61
Sources 63
Risk/Reward Index Methodology 63
Table: Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 65

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