Summary

The touch-screen sensor market has emerged as a key market for the novel transparent conductors. Many of the suppliers of these materials have targeted the touch screen market as a source of new revenues and for a number of reasons. Thanks to Apple, this market is viewed universally as a fast growth customer for transparent conductors, while at the same time the touch sector is said by many to be more open to adoption of new materials and processes than the mainstream display industry.

NanoMarkets has been covering the transparent conductor market for six years now. We largely agree with the above analysis, but see it as incomplete. While providing much-valued early revenues for transparent conductor firms, we believe that the touch sensor market will remain too small to support all of those suppliers vying to sell alternative transparent conductor materials into this market. And, although there have been a number of notable successes by suppliers of novel materials into the touch sector, ITO continues to do a good job in much of this sector.

With this in mind, NanoMarkets has put together this report analyzing the demand for transparent conductors in the touch-screen business and showing how strategies for developing this market can be developed for maximum benefit to the supplier of transparent conductor. This report includes an eight-year forecast of revenues and volume shipments of transparent conductors into the touch screen sensor market as well as an assessment of the current strategies of the leading firms active in this sector.

Table Of Contents

Table of Contents

Executive Summary
E.1 Transparent Conductors in Touch: Markets May Not As Big Some People Think!
E.1.1 The Touch Market Explosion
E.1.2 The Limits of Touch as a Market Driver for Transparent Conductors
E.1.3 Emerging Strategic Issues for Firms Selling Transparent Conductors into the Touch-Screen Sector
E.2 Current Strategies and Firms to Watch
E.2.1 Cambrios: Success in the Touch Market with Nanosilver
E.2.2 3M
E.2.3 Some Nanotube Ink Firms of Interest
E.2.4 Other Silver-Based Transparent Conductor Firms
E.3 Opportunities for Transparent Conductors by Type of Touch Sensor
E.3.1 Analog Resistive Opportunities
E.3.2 Projected Capacitive Opportunities
E.4 Supply Chain Opportunities for Transparent Conductor Firms Serving the Touch Sector
E.5 Summary of Eight-Year Forecasts of Transparent Conductors for Touch Sensors

Chapter One: Introduction
1.1 Background to this Report
1.1.1 Touch-Sensor Markets for Transparent Conductors: The Real Story
1.1.2 Transparent Conductors in Touch: Shifting Market Priorities and Supply Chains
1.2 Objective and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Opportunities for Transparent Conductors in Touch-Screen Markets
2.1 Impact of Recent Display Industry Developments on Transparent Conductor Requirements for Touch Displays
2.1.1 Product Trends: Of iPads and the Growing Role of Touch
2.2.2 E-Paper, OLEDs and Next-Generation Displays
2.1.3 The Growing Importance of the LCD Manufacturers as Potential Customers for Transparent Conductors for Touch Sensors
2.2 Analog Resistive Markets: Not Dead Yet
2.2.1 Requirements for Transparent Conductors in Analog Resistive Technology
2.3 Projected Capacitive Markets: Exciting Prospects for Transparent Conductor Makers?
2.3.1 Requirements for Transparent Conductors in Pro Cap Technology
2.4 Other Types of Touch-Screen Sensor: In-Cell Technologies and Other
2.4.1 In-Cell Technologies
2.4.2 Surface Capacitive Technologies
2.4.3 Other Touch Technologies
2.5 The Rise of Chinese Technology
2.6 Key Points from this Chapter

Chapter Three: Transparent Conductors: Materials and Touch
3.1 Whose Market is it Really? ITO or Alternatives in the Touch Sector
3.1.1 Comparisons of Available Transparent Conductors
3.2 ITO, Coated Films and the Touch Market
3.3 The Growing Role for Alternative Transparent Conductive Oxides in the Touch Sector
3.3.1 Tin Oxide and Touch
3.3.2 Zinc Oxide and Touch
3.4 Conductive Polymers in Touch Displays
3.5 Nanomaterials and Touch Displays
3.5.1 Silver-based Nanomaterials
3.5.2 Carbon Nanotube-Based Materials
3.6 Other Alternative Materials
3.6.1 Graphene at Rice University
3.6.2 Other Nanometallic Materials
3.7 Key Points from this Chapter

Chapter Four: Eight-Year Forecasts of Transparent Conductors in Touch Display Sensor Markets
4.1 Forecasting Methodology
4.1.1 Display Types Covered in the Forecast
4.1.2 Touch Technologies Covered in the Forecast
4.1.3 Materials Covered and the Penetration by Sector
4.1.4 Transparent Conductor Pricing Assumptions
4.1.5 Other Sources of Information
4.2 Eight-Year Forecasts of the Underlying Touch-Display Market
4.3 Breakout by Type of Touch Technology
4.4 Breakouts by Type of Transparent Conductors Used
4.5 Breakouts by Type of Transparent Conductors Used
4.5.1 Continuing Dominance of ITO Throughout the Forecast Period
4.5.2 Touch Opportunity for Transparent Conductors May Decline
4.5.3 Transparent Conductor Sales by Type of Touch Sensor
4.6 Levels of Confidence in Our Existing Forecasts and Alternative Scenarios

Acronyms and Abbreviations Used In this Report
About the Author

List of Exhibits


Exhibit E-1: Non-ITO Transparent Conductors and its Main Competitors: A Guide
Exhibit 2-1: Touch-Screen Technologies by Size and Multi-Touch Functionality
Exhibit 2-2: Touch-in-Pixel Technologies
Exhibit 3-1: Important Parameters for Transparent Conductors Used for Touch-Screen Sensors
Exhibit 3-2: Transparency of Transparent Conductive Material Types
Exhibit 3-3: Sheet Resistance of Transparent Conductive Material Types
Exhibit 3-4: Flexibility of Transparent Conductive Material Types
Exhibit 3-5: Selected Projects and Collaborations in the CNT TC Space
Exhibit 4-1: Cost of Transparent Conductive Material Types -2012
Exhibit 4-2: Forecast of Transparent Conductive Materials Requirements in Touch-Screen Display Sensors
Exhibit 4-3: Forecast of Transparent Conductive Materials Requirements in Touch-Screen Display Sensors by Type of Technology (Millions of Square Meters of Substrate)
Exhibit 4-4: Forecast of Transparent Conductive Materials by Type in Touch-Screen Display Sensors: Pro Cap
Exhibit 4-5: Forecast of Transparent Conductive Materials by Type in Touch-Screen Display Sensors: Analog Resistive
Exhibit 4-6: Forecast of Transparent Conductive Materials by Type in Touch-Screen Display Sensors: Other
Exhibit 4-7: Forecast of Transparent Conductive Materials by Type in Touch-Screen Display Sensors: All Markets ($ Million)
Exhibit 4-8: Forecast of Transparent Conductive Materials by Type in Touch-Screen Display Sensors: by Type of Sensor ($ Million)

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