This report provides readers with a detailed inventory of the internet-ready device market: TVs, set-top boxes, home & handheld game consoles, DMA/DMR, DVR, desktop and laptop computers, smartphones, tablets, etc. It also includes market figures up to 2015, along with a series of case studies that supply the foundation for a strategic analysis of the issues facing industry players, and innovative applications that will help further the deployment of the digital home.

Key questions

• What are the main industry challenges for the medium term?
• How are industry players positioning themselves to develop applications that make use of the connection and interconnection of devices inside the digital home? How are the different technological viewpoints being reconciled?
• More and more devices are being made internet-ready: at what pace will this continue over the next five years? Which segments are proving the most dynamic?
• Is usage keeping pace with the developments we are seeing in devices? What are the most outstanding innovations? What role for the cloud?
• What are the key driving forces behind the digital home?

> This report ships with its own database (Excel):
- Markets by device (volume and revenue):
• TV • set-top-box (cable, satellite, terrestrial, IPTV)
• Home & handheld consoles • Blu-Ray • DMA/DMR, DVR
• Desktop and laptop computers
• Smartphones, tablets, feature phones
- Regions: Asia-Pacific, North America, Latin America, Europe
- Countries: Germany, Spain, France, Italy, Japan, UK, USA

Table Of Contents


Contents

The electronic version of this report (PDF) ships with
• a database (Excel)
• and a slide presentation (PowerPoint)

1. Executive Summary 8
1.1 Changing views of the digital home 9
1.2 Conditions shaping the development of the digital home . 9
1.3 Connected devices . 9
1.4 Uses of the digital home . 11
1.5 The connected device market: forecasts up to 2015 12
2. Methodology 16
3. Evolving views of the digital home 18
3.1 Proliferation of devices and connectivity 18
3.2 Views of the digital home dictated by market position 20
3.3 Conditions affecting the development of the digital home 21
4. Building blocks of the digital home 23
4.1 Communication protocols . 23
4.2 Interoperability of the devices . 25
4.3 Storage solutions: local vs. in the cloud 26
4.3.1 Physical storage 26
4.3.2 Local storage on a hard drive . 26
4.3.3 Online storage 27
4.4 New interfaces 29
4.4.1 Industry standard (HbbTV) 29
4.4.2 Design: key to success . 30
4.4.3 Multiplatform content distribution solutions . 31
5. Connected devices . 33
5.1 Segmentation of connected devices . 33
5.2 Weight of the different connected devices inside the digital home . 34
5.3 Innovative devices: connected TV, tablets, new-generation STBs 35
5.3.1 The connected TV in need of an end-to-end solution . 35
5.3.2 Intermediate generation of devices while awaiting ubiquitous connected TV . 37
5.3.3 Tablets: the app-centric digital home 38
5.3.4 ISPs’ new-generation STBs 39
6. Uses of the digital home . 40
6.1 Creating a consumption matrix . 40
6.1.1 Devices that make up the digital home . 40
6.1.2 Features and functions of digital home devices 40
6.1.3 Consumption matrix 41
6.2 Innovative uses . 48
6.2.1 The smartphone as remote for the digital home: acquiring content on the move to consume at
home . 48
6.2.2 The TV as remote for the digital home: simultaneous transfer to other televisions 48
6.2.3 Mobile access to content stored at home . 49
6.2.4 Multi-device access to video content stored online . 49
6.2.5 Multi-device access to cloud gaming 50
6.2.6 The tablet as remote in the digital home . 51
6.2.7 Service push de prescription de content cross-platform . 51
6.2.8 Ubiquitous gaming 52
6.2.9 Cross-platform catch-up TV service 52
6.2.10 Remote control of an STB to programme a recording 53
6.2.11 Using GPS unit as a mobile multimedia device 54
7. The connected device market: forecasts 2011-2015 . 55
7.1 Details on the methodology 55
7.2 Global connected CE device market: overall results 58
7.2.1 Sales of connectable devices expected to more than double between 2011 and 2015 . 58
7.2.2 Sales revenue will rise more slowly than unit sales as prices tend to drop over time . 59
7.2.3 The PC’s relative weight in the installed base of connectable devices will decrease as mobile
phones and televisions increase their share . 60
7.2.4 More and more TVs being made internet-ready . 61
7.2.5 Tablets helping spur the growth of portable devices, but hampering development of handheld
consoles 61
7.2.6 Pay-TV providers’ STBs will play a bigger role in the United States . 62
7.3 Results by market segment 62
7.3.1 Television 62
7.3.2 Set-top boxes 63
7.3.3 Digital media boxes . 68
7.3.4 Computers 73
7.3.5 Portable media devices . 75

Tables

Table 1: Global connectable CE device market . 8
Table 2: The different connectable devices’ content-related capabilities . 12
Table 3: Characteristics of the different views of the digital home . 20
Table 4: Comparison of the different communication protocols in the home . 25
Table 5: Rate of connection for digital home devices, and connectable devices sold worldwide in 2010 . 35
Table 6: Types of connected TV service 35
Table 7: Comparison of the features of the top four touch-screen tablets . 39
Table 8: The different connectable devices’ content-related capabilities . 41
Table 9: Number of households in each country, 2011-2015 56
Table 10: Replacement rate for the devices 57
Table 11: Domestic shipments of consumer electronics by type of device 58
Table 12: Consumer electronics devices’ internet-readiness, by category 58
Table 13: Domestic shipments of connectable CE devices, by category . 58
Table 14: Connectable consumer electronics market by device 59
Table 15: Connectable consumer electronics market by region/country 59
Table 16: Installed base of connectable consumer electronics by device . 60
Table 17: Connectable consumer electronics households/consumer electronic households by device 60
Table 18: Domestic shipments of connectable televisions by region . 62
Table 19: Penetration rate of connectable televisions by region 63
Table 20: Connectable TV households/TV households by region . 63
Table 21: Connectable TV set market by region 63
Table 22: Domestic shipments of connectable STBs by region . 64
Table 23: Connectable STB penetration rate by region . 64
Table 24: Connectable STB market by region . 64
Table 25: Domestic shipments of connectable cable STB by region . 64
Table 26: Connectable cable STB households/cable STB households by region . 65
Table 27: Penetration rate of connectable cable STBs by region 65
Table 28: Connectable cable STB market by region 65
Table 29: Domestic shipments of connectable satellite STBs by region 65
Table 30: Connectable satellite STB households/satellite STB households by region 66
Table 31: Penetration rate for connectable satellite STBs by region . 66
Table 32: Connectable satellite STB market by region 66
Table 33: Domestic shipments of connectable terrestrial TV STB by region . 66
Table 34: Connectable terrestrial TV STB households/STB households by region . 66
Table 35: Penetration rate for connectable terrestrial TV STBs by region . 67
Table 36: Connectable terrestrial TV STB market by region 67
Table 37: Domestic shipments of connectable IPTV STBs by region 67
Table 38: Penetration rate for IPTV STBs by region 67
Table 39: Connectable IPTV STB market by region 67
Table 40: Domestic shipments of connectable digital media box by region . 68
Table 41: Connectable digital media box penetration rate by region . 68
Table 42: Connectable digital media box market by region . 68
Table 43: Domestic shipments of connectable home consoles by region . 69
Table 44: Penetration rate for connectable home consoles by region . 69
Table 45: Connectable home console market by region 69
Table 46: Domestic shipments of connectable Blu-ray players region 70
Table 47: Connectable Blu-ray households/Blu-ray households by region 70
Table 48: Penetration rate for connectable Blu-ray devices by region . 70
Table 49: Connectable Blu-ray market by region . 70
Table 50: Domestic shipments of connectable DMA/DMRs by region . 71
Table 51: Penetration rate for connectable DMA/DMRs by region 71
Table 52: Connectable DMA/DMR households/DMA/DMR households by region 71
Table 53: Connectable DMA/DMR market by region . 71
Table 54: Domestic shipments of connectable DVRs by region 72
Table 55: Connectable DVR households/DVR households by region . 72
Table 56: Penetration rate for connectable DVRs by region 72
Table 57: Connectable DVR market by region . 72
Table 58: Connectable computer shipments by region 73
Table 59: Connectable computer penetration rate by region . 73
Table 60: Connectable computer market by region . 73
Table 61: Domestic shipments of connectable desktop computers by region . 73
Table 62: Penetration rate for connectable desktop computers by region . 74
Table 63: Connectable desktop computer market by region 74
Table 64: Domestic shipments of connectable laptop computers by region 74
Table 65: Penetration rate for connectable laptop computers by region 74
Table 66: Connectable laptop computer market by region 74
Table 67: Domestic shipments of connectable portable media devices by region . 75
Table 68: Connectable portable media device penetration rate by region . 75
Table 69: Connectable portable media device market by region . 75
Table 70: Domestic shipments of connectable smartphones by region . 76
Table 71: Connectable smartphone market by region . 76
Table 72: Domestic shipments of connectable media tablets by region 76
Table 73: Penetration rate for connectable media tablets by region 77
Table 74: Connectable media tablet market by region . 77
Table 75: Domestic shipments of connectable handheld consoles by region 77
Table 76: Penetration rate for handheld consoles by region 78
Table 77: Connectable handheld console market by region 78

Figures

Figure 1: Breakdown of global connectable CE device sales by type of device, in 2010 10
Figure 2: Breakdown of the global installed base connectable CE devices by type of device, end of 2010 . 10
Figure 3: Steps in the acquisition of electronic content . 11
Figure 4: Evolution of global connectable CE device sales by type of device, 2009-2015 . 12
Figure 5: Growth of the global connectable CE device market, 20011-2015 13
Figure 6: Breakdown of the global fleet of connectable CE devices in 2015, by type of device . 13
Figure 7: Breakdown of the installed base of connectable televisions by connection mode, 2011-2015 14
Figure 8: Evolution of the installed base of tablets and handheld consoles, 2011-2015 . 14
Figure 9: Penetration of Internet-ready STBs in households, 2011-2015 . 15
Figure 10: Evolution of digital home equipment between 2000 and 2015 . 19
Figure 11: Coexisting views of the digital home 20
Figure 12 Operator positioning with respect to the different views of the digital home 21
Figure 13: Example of connection via PLC . 23
Figure 14: The JoliCloud interface 28
Figure 15: The Wuala dedicated interface 29
Figure 16: Samsung touchscreen remote . 30
Figure 17: Free’s gyroscopic remote . 31
Figure 18: NETIA content distribution management model 32
Figure 19: Segmentation of connected devices 34
Figure 20: Breakdown of the global fleet of connectable CE devices, at the end of 2010 34
Figure 21: The Toshiba Places device 38
Figure 22: Steps in the process for acquiring content electronically . 40
Figure 23: Summary list of improvements to be made to devices that are poorly suited to the different actions 42
Figure 24: Breakdown of the global base of connectable devices in 2015 . 60
Figure 25: Breakdown of the fleet of connectable televisions by connection mode, 2011-2015 . 61
Figure 26: Evolution of the installed base of tablets and handheld consoles, 2011-2015 . 61
Figure 27: Household penetration of connectable STBs, 2011-2015 62

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