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Women’s Outerwear in Ukraine

  • August 2013
  • -
  • Euromonitor International
  • -
  • 39 pages

In 2012, Ukraine did not manage to overcome the lasting economic crisis and Ukrainians were too far from recovering their pre-crisis confidence. However, Ukrainian women are known for their keenness on looking good and cannot resist the temptation to update their wardrobes even during unfavourable economic times. Women’s outerwear grew by 4% in volume terms on 2011 (to 87,154 thousand units purchased) and 15% in current value terms (to UAH26 billion). However, in spite of healthier results than...

Euromonitor International's Women's Outerwear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Women’s Outerwear in Ukraine
WOMEN'S OUTERWEAR IN UKRAINE
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Apparel Size Chart for Women: Sela
Summary 2 Apparel Size Chart for Women: Wrangler
Summary 3 Apparel Size Chart for Women: Adidas
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Ukrayina Dp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 4 Adidas Ukrayina DP: Key Facts
Company Background
Chart 1 Adidas Ukrayina DP: adidas in Kyiv
Production
Competitive Positioning
Summary 5 Adidas Ukrayina DP: Competitive Position 2012
Internet Strategy
Argo-torgovelna Merezha Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 6 ARGO-Torgovelna Merezha TOV: Key Facts
Company Background
Chart 2 ARGO-Torgovelna Merezha TOV: Mango in Kyiv
Chart 3 ARGO-Torgovelna Merezha TOV: ARGO Centre in Kyiv
Production
Competitive Positioning
Summary 7 ARGO-Torgovelna Merezha TOV: Competitive Position 2012
Internet Strategy
Delta Sport Dp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 8 Delta Sport DP: Key Facts
Company Background
Chart 4 Delta Sport DP: Nike in Kyiv
Production
Competitive Positioning
Summary 9 Delta Sport DP: Competitive Position 2012
Internet Strategy
Mti Sp Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 10 MTI SP TOV: Key Facts
Company Background
Chart 5 MTI SP TOV: Intertop in Kyiv
Production
Competitive Positioning
Summary 11 MTI SP TOV: Competitive Position 2012
Internet Strategy
Sela Corp in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 12 Sela Corp: Key Facts
Summary 13 Sela Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Sela Corp: Competitive Position 2012
Internet Strategy
Zara Ukraina Tov in Apparel (ukraine)
Strategic Direction
Key Facts
Summary 15 ZARA Ukraina TOV: Key Facts
Summary 16 ZARA Ukraina TOV: Operational Indicators
Company Background
Chart 6 ZARA Ukraina TOV: Zara in Kyiv
Production
Competitive Positioning
Summary 17 ZARA Ukraina TOV: Competitive Position 2012
Internet Strategy
Executive Summary
Apparel Posted Another Year of Positive Growth in 2012
Combination of Poor Quality of Apparel and Its High Prices Deter Ukrainian Consumers
Imported Products Prevail With Clear Dominance of Foreign Players Established
Outdoor Markets Capture the Bulk of Apparel Consumers in Ukraine
Future Apparel Consumption Will Depend on Economic Developments in Ukraine
Key Trends and Developments
Ukraine Still in Crisis Even Though Not So Pronounced
Apparel Prices Growth Linked To Economic Developments in Ukraine
Ukraine Witnesses Demographic Problems at the End of the Review Period
Ukrainians Consider Marginal Shopping Channels As An Alternative To "brick" Retailers
Apparel Highly Fragmented in Ukraine With Mti Sp Tov in the Lead
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 18 Research Sources












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