Report Details:
Video on Mobiles: A revolution in Value Added Services on Mobiles

"Global mobile video traffic will account for more than 60% of global mobile data traffic by 2016. The global mobile video market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016."

29% of smartphones users access mobile video services. Visiongain expects that by 2016 at least 40% of smartphone customers will use mobile video. In addition, upcoming LTE technology will allow for significantly higher capacity at a lower cost per bit, leading to improved commercial viability of video services. This report quantifies mobile TV and video market, analyses the market drivers and the key market players and their strategies.

A Range of Factors is Fuelling the Growth of the Mobile TV & Video Market 

Mobile TV & Video: Market Drivers and Challenges Report 2011-2016examines the mobile TV and video landscape by exploring emerging trends in key geographical regions, supporting technologies and product portfolio. A continued aggressive growth in mobile data fuelled by video and application usage over faster networks and more powerful, user-friendly devices has created a burgeoning market for video on mobiles. We present a comprehensive business case for mobile TV & video through a value chain analysis and discuss monetisation strategies to improve revenues for operators.

What is Unique about this Report?

Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the global mobile TV & video market growth and provides a detailed analysis and forecasts through to 2016.

Who needs to read this report?

Mobile Network Operators (MNOs)
Operators can evaluate and devise a successful strategy to monetise mobile TV and video market. Viable business models for improved operator revenues are explored within this report.

Handset Manufacturers 
Smartphones are well designed to support advanced acoustics needed for mobile TV & video. As the penetration of smart phones increases, new opportunities exist for handset manufactures to monetise the mobile TV & video market. Products such as projector mobile TV phones represent new opportunities for handset manufacturers.

Service Providers/ Content Providers/ Content Aggregators
Content providers and aggregators have been successful owing to the popularity of apps on smartphones. Case Studies and latest developments covered within this report show market demand and potential for video on mobile.

Broadcasters
Broadcasters can explore ways to maximise their revenue share from a revenue sharing model dependent on the competitiveness and co-operation of MNOs.

Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6 

Table Of Contents

Table of Contents

E. Executive Summary
E1. Video on Mobiles: A Revolution in Value Added Services on Mobiles
E2. Growing Popularity of Video on Mobiles
E3. Mobile TV: Slow yet Stable Growth
E4. Revenues and Business Model for Mobile Video Sustainability
E5. Points Emerged From This Research

1. Introduction and Market Overview
1.1 Mobile TV: Growth in Popularity
1.2 Mobile Video: A New Entertainment Medium
1.3 Reason for Mobile Video and TV Popularity
1.3.1 Increased Mobility of Media
1.3.2 Smartphone Market Growth driving Mobile Entertainment
1.3.2.1 Mobile TV and Video Options on Smartphones
1.3.2.1.1 BBC iPlayer for Mobile Makes Pocket-sized Viewing Simple
1.3.2.1.2 Elgato's Eye TV turns Smartphone into a Pocket TV
1.3.2.1.3 Slingbox Television for Smartphone
1.3.2.1.4 Live TV Sports Coverage through Sky Mobile TV
1.3.2.1.5 Streaming live TV from PlayStation 3 with Play TV
1.3.2.1.6 SeeSaw and Sling.com for watching Terrestrial TV on Smartphones
1.4 Adoption of Mobile Video Content Driving Growth
1.4.1 Popular Mobile Video Communities
1.4.2 Content Rights
1.4.3 Better Handsets
1.4.4 Faster Networks: LTE will revolutionise the Mobile Video Market
1.4.5 Market Openness
1.5 Transition of Digital Television
1.5.1 Changing Consumer Behaviour
1.5.2 Appropriate Digital Transmission Key for Mobile TV Success
1.5.3 Competition in Mode of Delivery Heating Up
1.5.3.1 DVB-H
1.5.3.2 DMB
1.5.3.3 MediaFLO
1.5.3.4 MBMS
1.5.3.5 IP Broadcast (IMB)
1.6 Key Developments Fuelling the Offering of Mobile TV 2010-2011
1.7 Aim of the Report
1.7.1 Questions Answered by the Report
1.7.2 Structure of the Report
1.7.2.1 Market Definition
1.8 Target Audience
1.9 Methodology

2. Mobile TV Ecosystem and Business Models
2.1 Stakeholders Leading the Way for Market Growth / Value Chains
2.1.1 Challenges for Adoption and Use of TV on Mobiles
2.1.1.1 Marketing: Establishing the End User Proposition
2.1.1.2 Collaboration: Bringing Stakeholders Together
2.1.1.3 Technology: Functionality for a Seamless Experience
2.2 Closer Look at Mobile TV Stakeholders
2.2.1 Content Plays the Most Crucial Role
2.2.2 Mobile Network Operators: An Integral Part of the Ecosystem
2.2.3 Broadcast Carriers Streamlines the Value Proposition
2.2.4 Handset Vendors Enhance the Offering
2.2.5 Government Regulation Moderate Delivery Channels
2.3 Mobile TV Industry Structure and Supply Chain
2.3.1 Program / Content Production
2.3.2 Network Packaging / Content Aggregation
2.3.3 Local Distribution
2.3.4 National / Local Advertisers
2.3.5 Receive Device Manufacturers
2.4 Mobile TV, Video on 3G networks: Different, Opposite or Complementary Offerings?
2.5 The Four Pillars of Business Models in Practice
2.5.1 Value Proposition
2.5.2 Technology Solution
2.5.2.1 Podcasting Solution
2.5.2.2 The Inband Solution
2.5.2.3 The Wireless IPTV Solution
2.5.2.4 Interrelated Solution
2.5.3 Co-operation Platform
2.5.4 Financial Design
2.5.4.1 Revenue Implications of Different Solutions
2.5.4.1.1 Two-Way Interaction for Content Generation
2.5.4.1.2 Consumer Willingness to Pay for Services
2.5.4.1.3 Demand for Paid Content
2.6 Mobile TV Business Models in Practice
2.6.1 Co-operation or Aggression
2.6.2 Broadcaster-Led Approach with Mobile Telecom Operator
2.6.3 Mobile Operator-Led Approach with Broadcaster
2.6.4 Independent Mobile TV/ DVB-H Service Provider Approach
2.6.5 Mobile Telecom Operator-Led Approach
2.7 Country-wise Business Model Case Studies
2.7.1 Japan
2.7.2 South Korea
2.7.3 US
2.7.4 Europe

3. Mobile TV Latest Developments and Forecasts 
3.1 Latest Developments in 2010 and 2011
3.1.1 Verizon Updates to LTE
3.1.1.1 ATandT U-Verse Mobile
3.1.1.2 Sprint TV
3.1.1.3 T-Mobile Mobile TV Prime
3.1.2 Can MobiTV Carrier Video Bu

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