Effective Channels of Promotion for Green Marketing and Sustainability Initiatives in the European Interior Design Industry: 2011-2012 - Survey Snapshot

• Publication date: November 2011

Synopsis • The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads. • The geographical scope of the research is Europea...

Synopsis

• The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads.

• The geographical scope of the research is European – drawing on the activity and expectations of leading industry players across Europe.

• The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.

Summary

Effective Channels of Promotion for Green Marketing and Sustainability Initiatives in the European Interior Design Industry: 2011-2012 - Survey Snapshot' is a new report by World Market Intelligence that analyzes how companies in the interior design industry perceive sustainability. The report contains analysis on the critical factors for selecting suppliers.

Scope

The report features the opinions of interior design industry respondents related to the methods of marketing green credentials and the use of media channels.


Reasons To Buy

• Identify specific green marketing channels your competitors are using to win business.

Key Highlights

• Generating cost savings and operational efficiency, strengthening competitive position and catering to client demand are major drivers influencing sustainability efforts in the interior design industry.
• Survey results show that 40% of interior design industry respondents expect to see an increase in profitability over the next 12 months due to implementation of sustainability.

Marketing Industry in Europe

Table of Contents

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Effective channels of promotion
2.1 Effective channels of promotion - suppliers
2.2 Effective channels of promotion - turnover
3 Appendix
3.1 Methodology
3.2 Contact us
3.3 About World Market Intelligence
3.4 Disclaimer

List of Tables

Table 1: Total Global Interior Design Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents: Job Role (%), 2011
Table 3: Buyer Respondents: Global Turnover (%), 2011
Table 4: Supplier Respondents: Job Role (%), 2011
Table 5: Supplier Respondents: Global Turnover (%), 2011
Table 6: Effective Channels of Promotion: Suppliers (%), 2011-2012

List of Figures

Figure 1: Effective Channels of Promotion: Suppliers (%), 2011-2012
Figure 2: Effective Channels of Promotion: Turnover (%), 2011-2012