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Microsoft Corp in Toys and Games (World)

  • October 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

Microsoft Corp is one of the world’s largest technology companies, with a wide range of consumer and enterprise software. However, dwindling revenues from core product lines and the success of the Xbox One are making gaming an increasingly important part of the company’s overall strategy. This report focuses on Microsoft’s Xbox product line, as the company looks to build a unified approach to gaming, with Xbox content and services as the foundation.

Euromonitor International’s Microsoft Corp in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Microsoft Corp in Toys and Games (World)
Microsoft Corp in Toys and Games (World)
Euromonitor International
October 2015
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Report Definitions

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