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Computers and Peripherals in Romania

  • January 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Retail sales of computers and peripherals increased both in current value terms (17%) and volume terms (31%) in 2013, due to the strengthening purchasing power of the population on the one hand and the rapid rise of demand for tablets that became increasingly fashionable gadgets especially among the young generation, using tablets for photo-sharing, games and reading articles. The price erosion of PCs (11% in current terms over 2013), also boosted the sales volume of the category. The price of...

Euromonitor International's Computers and Peripherals in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Computers and Peripherals in Romania
COMPUTERS AND PERIPHERALS IN ROMANIA

January 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2008-2013
Table 2 Sales of Computers and Peripherals by Category: Value 2008-2013
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
Table 6 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
Table 7 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 12 Sales of Computers by Category: Business Volume 2008-2013
Table 13 Sales of Computers by Category: Business Value MSP 2008-2013
Table 14 Sales of Computers by Category: % Business Volume Growth 2008-2013
Table 15 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
Table 16 Forecast Sales of Computers by Category: Business Volume 2013-2018
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
Table 19 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
Table 20 Sales of Tablets by Operating System: % Retail Volume 2010-2015
Network One Distribution SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 Network One Distribution SRL : Key Facts
Summary 2 Network One Distribution: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Network One Distribution: Competitive Position 2013
Visual Fan SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 4 Visual Fan SRL: Key Facts
Summary 5 Visual Fan SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Visual Fan SRL: Competitive Position 2013
Executive Summary
Low Penetration of Novelty Electronic Devices Assures Growth of Romanian Consumer Electronics
Tablets and Smartphone Sales Cannibalise Sales of Other Categories
Unit Price of Consumer Electronics Increases in 2013
Steady Growth Expected Over the Forecast Period
Key Trends and Developments
Wearable Electronics Recently Launched in Romania
Penetration of Smartphones and Tablets Is Limited Within the Rural Population
Internet Retailing Is Growing Rapidly
Domestic Producers Gained Strong Foothold Within Tablets and Smartphones
Market Data
Table 21 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 22 Sales of Consumer Electronics by Category: Value 2008-2013
Table 23 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 24 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 26 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 27 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 28 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 29 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 30 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 31 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 7 Research Sources












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