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Computers and Peripherals in Romania

  • September 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Computers and peripherals continued to expand in 2016, having registered 3% retail volume growth. The performance was considerably slower than the rates recorded in 2012-2014, mostly due to the slowdown in the uptake of tablets. Tablets continued to account for the majority of volume sales, being followed by laptops. The demand for desktops continued to be low, as consumers need products to better fit their fast-paced, highly autonomous and mobile lifestyles. In terms of consumption patterns, co...

Euromonitor International’s Computers and Peripherals in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Computers and Peripherals in Romania
COMPUTERS AND PERIPHERALS IN ROMANIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 2 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 5 Sales of Computers by Category: Business Volume 2011-2016
Table 6 Sales of Computers by Category: Business Value MSP 2011-2016
Table 7 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 9 Sales of Laptops by Form Factor 2015-2016
Table 10 Sales of Tablets by Form Factor 2015-2016
Table 11 Sales of Tablets by Operating System 2011-2016
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 23 Forecast Sales of Laptops by Form Factor 2016-2021
Table 24 Forecast Sales of Tablets by Form Factor 2016-2021
Table 25 Forecast Sales of Tablets by Operating System 2016-2018
Altex Impex SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 1 Altex Impex Srl: Key Facts
Summary 2 Altex Impex Srl: Operational Indicators
Company Background
Chart 1 Altex Impex Srl: Altex in Pitesti
Internet Strategy
Private Label
Summary 3 Altex Impex Srl: Private Label Portfolio
Competitive Positioning
Summary 4 Altex Impex Srl: Competitive Position 2015
Visual Fan SRL in Consumer Electronics (romania)
Strategic Direction
Key Facts
Summary 5 Visual Fan SRL: Key Facts
Summary 6 Visual Fan SRL: Operational Indicators
Competitive Positioning
Summary 7 Visual Fan SRL: Competitive Position 2016
Executive Summary
High Demand for Consumer Electronics
Smartphones - A Must-have
Domestic Producers Hold Their Ground
Chained Retailers Attract A High Influx of Customers
A Bright Future for Consumer Electronics in Romania
Key Trends and Developments
Growth in An Economically Favourable Context
Romanians Become Increasingly Enthusiastic About Technology
Chained Retailers Dominate Sales
Market Data
Table 26 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 27 Sales of Consumer Electronics by Category: Value 2011-2016
Table 28 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 29 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 31 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 32 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 33 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 34 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 35 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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