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Mobile Phones in Romania

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Summary

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Smartphones were the most sought after technology product in Romania in 2016. The demand was fuelled both by Romanians living in rural areas as well as those residing in cities. Generally, this product addresses the high consumer demand for portability, autonomy and hunger for social networks and media content. It is fairly common for consumers to postpone the acquisition of large consumer electronics such as laptops to buy a smartphone instead. Smartphones witnessed growth especially in the pre...

Euromonitor International’s Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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