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General Mills Inc in Packaged Food (World)

  • April 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

General Mills continues to record growth in packaged food sales although it faces stagnation in some of its core categories, such as breakfast cereals. It is also undermined by a geographic bias towards mature developed markets such as the US for its Cheerios, Green Giant and Yoplait brands, and France for Yoplait. Greek yoghurt continues to offer growth prospects in the US, while the 2014 acquisition of Annie’s Inc enables the group to benefit from the growing demand for natural & organic food.

Euromonitor International’s General Mills Inc in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

General Mills Inc in Packaged Food (World)
General Mills Inc in Packaged Food (World)
Euromonitor International
April 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Yoghurt
Breakfast Cereals
Snack Bars
Other Packaged Food
Brand Strategy
Operations
Recommendations

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