• Meat and Poultry:
Market Size
The French market for meat and poultry grew by 4.1% over 2002 to reach a value
of €19.9 billion (US$23 billion) in 2003.
• Meat and Poultry: Market Sectors
The market for meat and poultry is dominated by the beef and veal, which was valued
at €8.2 billion representing a share of 41.3% in 2003.
• Meat and Poultry: Share of Market
The market is still very fragmented, with the top 3 players accounting for less
than 30% of the market.
• Meat and Poultry: Marketing Activity
Adspend in the meat and poultry market amounted to €56 million in 2003.
• Meat and Poultry: Corporate Overview
As a result of the BSE and Foot and Mouth epidemics, most companies have seen
their sales affected over the last three years.
• Meat and Poultry: Doux sa
Turnover for Groupe Doux in 2003 reached €1.6 billion, up by 6.7% on the
previous year.
• Meat and Poultry: Fleury Michon
The company experienced a healthy growth rate of 8% over 2002 to reach a turnover
figure of €603 million.
• Meat and Poultry: Agrial sa
Agrial SA's turnover reached an estimated €1.3 billion in 2003, up by 0.7%
on the previous year.
• Meat and Poultry: Distribution
The biggest share of distribution was held by supermarkets and hypermarkets, which
accounted for approximately 70% throughout the review period.
• Meat and Poultry: Consumer Profile
Per capita expenditure amounted to €324.2 in 2003.
• Meat and Poultry: Market Forecasts
The market for meat and poultry is forecast to reach a value of around €26
billion (US$30.7 billion) by 2008.
• Meat and Poultry: Sector Forecasts
Beef will continue to be the largest sector, accounting for 39.6% of sales in
2008.
