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World Major Household Appliance Industry

  • February 2016
  • -
  • Freedonia
  • -
  • 502 pages

The study presents historical data (2004, 2009, 2014) plus forecasts (2019, 2024) for supply and demand, as well as demand by appliance type, in six world regions and 25 major countries. The study also assesses market environment factors, evaluates company market share and profiles 31 competitors in the global industry.

It presents historical data (2004, 2009, 2014) plus forecasts (2019, 2024) for supply and demand, as well as demand by appliance type, in six world regions and 25 major countries. The study also assesses market environment factors, evaluates company market share and profiles 31 competitors in the global industry.

Worldwide demand to reach 445 million units in 2019

Worldwide demand for major household appliances is forecast to increase at a 3.0 percent yearly rate through 2019 to 445.0 million units, approximating market gains during the 2009-2014 period, and the number of appliances in use will grow to 4.9 billion units. Steady gains in personal income levels will support appliance sales increases. In addition, global housing construction spending will continue to rise along with the world’s population, providing new sales opportunities for appliance suppliers.

India, Indonesia to see most rapid national market gains

China will remain the world’s largest purchaser and producer of major house-hold appliances in 2019. The country is home to the world’s biggest population and housing industry, resulting in a large domestic market for major appliances. In addition, China has a large low-cost labor pool that many multinational appliance firms have utilized for their production operations. However, India and Indonesia will post the fastest advances in demand of any major national markets.

In general, the developing world will see the fastest increases in major household appliance demand through 2019. The installed base in developing nations is low, as low income levels have prohibited widespread purchases of large durable goods. However, rising income levels will lead to the creation or expansion of the middle class population in a number of countries, boosting first time appliance purchases. Demand gains in the devel oped world will be more modest, with the majority of sales stemming from replacement purchases. In addition, population and household growth will be slower in the developed world countries, limiting new housing-related sales opportunities.

Clothes dryers, dishwashers,freezers to offer best growth

Refrigerators and large cooking appliances are typically the first appliances bought once personal incomes reach a sufficient level, followed by washing machines. Because of the relatively large numbers of these products already in use, market advances through 2019 will not be as strong as those expected for freezers, dishwashers, and clothes dryers. Freezers will register the fastest market gains of any major appliance type through 2019.

Demand for freezers will be boosted in low and middle income countries, where use levels are extremely low, by a growing need for additional freezer space as per capita incomes and food spending rise, coupled with the comparatively low cost of separate freezers. On the other hand, use of separate freezers is becoming less popular in many developed countries, preventing overall demand from growing at an even faster pace. A trend toward consumption of fresh foods reduces the need for a separate freezing appliance.

Table Of Contents

World Major Household Appliance Industry
EXecutive Summary

1 Summary Table

MArket Environment

General

World Economic Environment

Personal Income and Expenditure Trends

World Demographic Outlook

Urbanization Patterns

Household Formation Patterns

Household Appliance Pricing Patterns

Legal and Regulatory Issues

Technology and Product Design

Performance

Energy and Water Efficiency

Aesthetic Appeal and Noise Reduction

LIST OF TABLES and CHARTS:

1 World Gross Domestic Product by Region

2 World Per Capita GDP by Region

3 World Residential Building Construction

Expenditures by Region

4 World Population by Region

5 World Urban Population by Region

6 Number of Households by Region

Cht Average World Major Household Appliance

Product Prices, 2004-2024

WORLD SUPPLY and DEMAND

General

Regional Overview

Appliance Ownership Rates

Demand

Production

International Trade

Demand by Product

Refrigerators and Freezers

Clothes Washers and Dryers

Cooking Appliances

Dishwashers

LIST OF TABLES and CHARTS:

1 Number of Major Appliances in Use by Region

2 Number of Major Appliances in Use

per Household by Region

Cht Number of Major Household Appliances in

Use Per Household by Region, 2014

3 World Major Household Appliance

Demand by Region

4 World Major Household Appliance

Shipments by Region

Cht World Major Appliance Shipments

by Region, 2014

5 World Major Household Appliance

Net Exports by Region

Cht World Major Household Appliance Demand:

Projected 2014-2019 Annual Rate of Growth

Cht World Major Household Appliance

Demand by Region, 2014

6 World Major Household Appliance

Demand by Product

Cht World Major Household Appliance

Demand by Product, 2014

7 World Refrigerator and Freezer Demand by Region

8 World Clothes Washer and Dryer

Demand by Product and Region

9 World Large Cooking Appliance

Demand by Region

10 World Dishwasher Demand by Region

historical data for 2004, 2009 and 2014 plus

forecasts for 2019 and 2024 for the following:

Major Household Appliance Supply and Demand

Refrigerator and Freezer Supply and Demand

Clothes Washer and Dryer Supply and Demand

Large Cooking Appliance Supply and Demand

Dishwasher Supply and Demand

... as well as key macroeconomic Indicators

NORTH AMERICA

Economic Overview

United States

Canada

Mexico

LIST OF TABLES and CHARTS:

1-5 North America

Cht North America: Major Household Appliance

Demand by Country, 2014

Cht North America: Major Household Appliance

Ownership Rate by Country, 2014

6-10 United States

11-15 Canada

16-20 Mexico

WESTERN EUROPE

Economic Overview

Germany

United Kingdom

France

Italy

Spain

Netherlands

Other Western Europe

LIST OF TABLES and CHARTS:

1-5 Western Europe

Cht Western Europe: Major Household Appliance

Demand by Country, 2014

Cht Western Europe: Major Household Appliance

Ownership Rate by Country, 2014

6-10 Germany

11-15 United Kingdom

16-20 France

21-25 Italy

26-30 Spain

31-35 Netherlands

36-40 Other Western Europe

ASIA/PACIFIC

Economic Overview

China

India

Japan

Indonesia

South Korea

Australia

Thailand

Taiwan

Other Asia/Pacific

LIST OF TABLES and CHARTS:

1-5 Asia/Pacific

Cht Asia/Pacific: Major Household Appliance

Demand by Country, 2014

Cht Asia/Pacific: Major Household Appliance

Ownership Rate by Country, 2014

6-10 China

11-15 India

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