World Major Household Appliances Market

  • January 2014
  • -
  • Freedonia
  • -
  • 429 pages

World demand to rise 3.8% annually through 2017

Global demand for major household appliances is projected to grow 3.8 percent annually through 2017 to 430 million units, improving over gains that were recorded during the 2007-2012 period. A recovery in the key US market will bolster growth, as the country’s housing market is expected to improve substantially. In addition, continued growth in the standard of living in the large Chinese market will bolster sales gains. Among developed areas, rebounding consumer confidence levels will spark demand.

Developing countries to offer best growth prospects

Developing countries will offer the most robust growth going forward. This is because developing nations generally have lower ownership levels of white goods, providing ample opportunities for first time purchases. Among the world’s developing countries, India will record the most significant growth through 2017.

India has experienced some of the fastest gains in economic growth, which has vastly improved the standard of living in the country. As a result, demand for capital goods (including major household appliances) has benefited tremendously, and will continue to do so through the foreseeable future.

Replacement sales to drive gains in developed world

Opportunities for demand in the developed world will stem primarily from replacement sales, as recent economic downturns in many developed countries caused consumers to postpone appliance purchases. In addition, technological advances are expected to play a more important role in demand. So-called “smart” appliances have increased their market share in developed countries in recent years. These appliances offer advanced technological features and are typically more energy efficient, enabling firms to offer them at a higher price point.

In addition, because replacement purchases are much more important in developed countries, “smart” features are expected to entice many consumers to upgrade their current appliances.

China is biggest supplier

China is by far the biggest global supplier of major household appliances. In fact, manufacturing capacity nearly doubled over the last decade. The Chinese white goods manufacturing industry has benefited from the ongoing trend of multinational firms shifting production to developing nations in an attempt to lower costs. In a similar fashion, countries such as Brazil, India, and Mexico are also sizable producers of white goods.

Study coverage

This upcoming Freedonia industry study, World Major Household Appliances , is priced at $6400. It presents historical demand data (2002, 2007, 2012) plus forecasts for 2017 and 2022 by product, world region, and for 25 countries. The study also considers market environment factors, evaluates company market share and profiles 30 industry players including BSH Bosch und Siemens Hausgeräte, LG Electronics, Electrolux, Whirlpool and Samsung Electronics.

Table Of Contents

TABLE OF CONTENTS

INTRODUCTION xiii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
World Economic Environment 5
Recent Historical Trends 6
World Economic Outlook 8
Personal Income and Expenditure Trends 11
Residential Building Construction Expenditures 13
World Demographic Outlook 15
Urbanization Patterns 17
Household Formation Patterns 19
Household Appliance Pricing Patterns 21
Legal and Regulatory Issues 22
Technology and Product Innovations 23
Performance 24
Energy and Water Efficiency 24
Aesthetic Appeal and Noise Reduction 25

III. OVERVIEW 26

General 26
World Major Household Appliance Demand Dynamics 27
Appliance Ownership Rates 27
Regional Sales Trends 29
Products 31
Refrigerators and Freezers 33
Clothes Washers and Dryers 34
Large Cooking Appliances 36
Dishwashers 38
World Major Household Appliance Supply Dynamics 40
International Trade Flows 42

IV. NORTH AMERICA 44

General 44
Supply and Demand 45
United States 52
Canada 61
Mexico 68

V. WESTERN EUROPE 77

General 77
Supply and Demand 78
France 86
Germany 93
Italy 100
Netherlands 108
Spain 115
United Kingdom 123
Other Western Europe 130

VI. ASIA/PACIFIC 138

General 138
Supply and Demand 139
Australia 146
China 153
India 162
Indonesia 170
Japan 177
South Korea 185
Taiwan 193
Thailand 200
Other Asia/Pacific 208

VII. OTHER REGIONS 217

Central and South America 217
Argentina 224
Brazil 231
Other Central and South America 239
Eastern Europe 246
Czech Republic 254
Poland 262
Russia 269
Ukraine 277
Other Eastern Europe 284
Africa/Mideast 292
South Africa 300
Turkey 308
Other Africa/Mideast 315

VIII. INDUSTRY STRUCTURE 324

General 324
Industry Composition 325
Market Share 327
Mergers, Acquisitions, and Industry Restructuring 330
Product Development and Manufacturing 332
Marketing and Distribution 334
Cooperative Agreements 335
Financial Requirements 343
Company Profiles 345
Amica Wronki SA 346
Anhui Konka Household Appliance, see Konka Group
Arçelik, see Koç Holding
Asko Appliances, see Gorenje gospodinjski aparati
BSH Bosch und Siemens Hausgeräte GmbH 348
Candy Hoover Group Srl 353
Controladora Mabe SA de CV 355
Defy Appliances Proprietary, see Koç Holding
De’Longhi SpA 357
Dongbu Daewoo Electronics Corporation 358
Dynamic Cooking Systems, see Haier Group
Electrolux AB 360
Esmaltec, see Grupo Edson Queiroz
Fagor Electrodomesticos, see Mondragon Corporacion
Fisher and Paykel Appliances, see Haier Group
GD Midea, see Midea Group
GE Appliances, see General Electric
General Electric Company 365
Godrej Industries Limited 369
Gorenje gospodinjski aparati dd 370
Grupo Edson Queiroz 374
Haier Group Company 375
Indesit Company SpA 380
Koç Holding A? 383
Koçta? Yaqpi Marketleri Ticaret, see Koç Holding
Konka Group Company Limited 386
LG Electronics Incorporated 387
Liebherr-International AG 391
Middleby Corporation 393
Midea Group Company Limited 395
Miele and Cie KG 398
Mitsubishi Electric Corporation 400
Mondragon Corporacion Cooperativa 403
Panasonic Corporation 406
Samsung Electronics Company Limited 412
SANYO Electric, see Panasonic
Sharp Corporation 415
Sub-Zero Incorporated 418
Tatung Company Limited 420
Toshiba Corporation 421
Value Industries, see Videocon Industries
Videocon Industries Limited 423
Viking Range, see Middleby
Whirlpool Corporation 424
Wolf Appliance, see Sub-Zero
Wuxi Little Swan, see Midea Group
Zelmer, see BSH Bosch und Siemens Hausgeräte



LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 World Gross Domestic Product by Region 11
2 World Per Capita GDP by Region 13
3 World Residential Building Construction Expenditures
by Region 15
4 World Population by Region 17
5 World Urban Population by Region 19
6 Number of Households by Region 20

SECTION III -- OVERVIEW

1 World Major Household Appliance Demand by Region 30
2 World Major Household Appliance Demand by Product 32
3 World Refrigerator and Freezer Demand by Region 34
4 World Clothes Washer and Dryer Demand by Region 36
5 World Large Cooking Appliance Demand by Region 38
6 World Dishwasher Demand by Region 39
7 World Major Household Appliance Shipments by Region 41
8 World Major Household Appliance Net Exports by Region 43

SECTION IV -- NORTH AMERICA

1 North America: Major Household Appliance Supply
and Demand 47
2 North America: Refrigerator and Freezer Supply and Demand 48
3 North America: Clothes Washer and Dryer Supply and Demand 50
4 North America: Large Cooking Appliance Supply and Demand 51
5 North America: Dishwasher Supply and Demand 52
6 United States: Major Household Appliance Supply and Demand 56
7 United States: Refrigerator and Freezer Supply and Demand 57
8 United States: Clothes Washer and Dryer Supply and Demand 58
9 United States: Large Cooking Appliance Supply and Demand 60
10 United States: Dishwasher Supply and Demand 61
11 Canada: Major Household Appliance Supply and Demand 64
12 Canada: Refrigerator and Freezer Supply and Demand 65
13 Canada: Clothes Washer and Dryer Supply and Demand 66
14 Canada: Large Cooking Appliance Supply and Demand 67
15 Canada: Dishwasher Supply and Demand 68
16 Mexico: Major Household Appliance Supply and Demand 72
17 Mexico: Refrigerator and Freezer Supply and Demand 73
18 Mexico: Clothes Washer and Dryer Supply and Demand 74
19 Mexico: Large Cooking Appliance Supply and Demand 75
20 Mexico: Dishwasher Supply and Demand 76

SECTION V -- WESTERN EUROPE

1 Western Europe: Major Household Appliance Supply
and Demand 81
2 Western Europe: Refrigerator and Freezer Supply and Demand 82
3 Western Europe: Clothes Washer and Dryer Supply and Demand 84
4 Western Europe: Large Cooking Appliance Supply and Demand 85
5 Western Europe: Dishwasher Supply and Demand 86
6 France: Major Household Appliance Supply and Demand 89
7 France: Refrigerator and Freezer Supply and Demand 90
8 France: Clothes Washer and Dryer Supply and Demand 91
9 France: Large Cooking Appliance Supply and Demand 92
10 France: Dishwasher Supply and Demand 93
11 Germany: Major Household Appliance Supply and Demand 96
12 Germany: Refrigerator and Freezer Supply and Demand 97
13 Germany: Clothes Washer and Dryer Supply and Demand 98
14 Germany: Large Cooking Appliance Supply and Demand 99
15 Germany: Dishwasher Supply and Demand 100
16 Italy: Major Household Appliance Supply and Demand 104
17 Italy: Refrigerator and Freezer Supply and Demand 105
18 Italy: Clothes Washer and Dryer Supply and Demand 106
19 Italy: Large Cooking Appliance Supply and Demand 107
20 Italy: Dishwasher Supply and Demand 108
21 Netherlands: Major Household Appliance Supply and Demand 111
22 Netherlands: Refrigerator and Freezer Supply and Demand 112
23 Netherlands: Clothes Washer and Dryer Supply and Demand 113
24 Netherlands: Large Cooking Appliance Supply and Demand 114
25 Netherlands: Dishwasher Supply and Demand 115
26 Spain: Major Household Appliance Supply and Demand 119
27 Spain: Refrigerator and Freezer Supply and Demand 120
28 Spain: Clothes Washer and Dryer Supply and Demand 121
29 Spain: Large Cooking Appliance Supply and Demand 122
30 Spain: Dishwasher Supply and Demand 123
31 United Kingdom: Major Household Appliance Supply
and Demand 126
32 United Kingdom: Refrigerator and Freezer Supply and Demand 127
33 United Kingdom: Clothes Washer and Dryer Supply and Demand 128
34 United Kingdom: Large Cooking Appliance Supply
and Demand 129
35 United Kingdom: Dishwasher Supply and Demand 130
36 Other Western Europe: Major Household Appliance Supply
and Demand 133
37 Other Western Europe: Refrigerator and Freezer Supply
and Demand 134
38 Other Western Europe: Clothes Washer and Dryer Supply
and Demand 135
39 Other Western Europe: Large Cooking Appliance Supply
and Demand 136
40 Other Western Europe: Dishwasher Supply and Demand 137

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Major Household Appliance Supply and Demand 142
2 Asia/Pacific: Refrigerator and Freezer Supply and Demand 143
3 Asia/Pacific: Clothes Washer and Dryer Supply and Demand 144
4 Asia/Pacific: Large Cooking Appliance Supply and Demand 145
5 Asia/Pacific: Dishwasher Supply and Demand 146
6 Australia: Major Household Appliance Supply and Demand 149
7 Australia: Refrigerator and Freezer Supply and Demand 150
8 Australia: Clothes Washer and Dryer Supply and Demand 151
9 Australia: Large Cooking Appliance Supply and Demand 152
10 Australia: Dishwasher Supply and Demand 153
11 China: Major Household Appliance Supply and Demand 157
12 China: Refrigerator and Freezer Supply and Demand 158
13 China: Clothes Washer and Dryer Supply and Demand 160
14 China: Large Cooking Appliance Supply and Demand 161
15 China: Dishwasher Supply and Demand 162
16 India: Major Household Appliance Supply and Demand 166
17 India: Refrigerator and Freezer Supply and Demand 167
18 India: Clothes Washer and Dryer Supply and Demand 168
19 India: Large Cooking Appliance Supply and Demand 169
20 India: Dishwasher Supply and Demand 170
21 Indonesia: Major Household Appliance Supply and Demand 173
22 Indonesia: Refrigerator and Freezer Supply and Demand 174
23 Indonesia: Clothes Washer and Dryer Supply and Demand 175
24 Indonesia: Large Cooking Appliance Supply and Demand 176
25 Indonesia: Dishwasher Supply and Demand 177
26 Japan: Major Household Appliance Supply and Demand 181
27 Japan: Refrigerator and Freezer Supply and Demand 182
28 Japan: Clothes Washer and Dryer Supply and Demand 183
29 Japan: Large Cooking Appliance Supply and Demand 184
30 Japan: Dishwasher Supply and Demand 185
31 South Korea: Major Household Appliance Supply and Demand 188
32 South Korea: Refrigerator and Freezer Supply and Demand 189
33 South Korea: Clothes Washer and Dryer Supply and Demand 191
34 South Korea: Large Cooking Appliance Supply and Demand 192
35 South Korea: Dishwasher Supply and Demand 193
36 Taiwan: Major Household Appliance Supply and Demand 196
37 Taiwan: Refrigerator and Freezer Supply and Demand 197
38 Taiwan: Clothes Washer and Dryer Supply and Demand 198
39 Taiwan: Large Cooking Appliance Supply and Demand 199
40 Taiwan: Dishwasher Supply and Demand 200
41 Thailand: Major Household Appliance Supply and Demand 204
42 Thailand: Refrigerator and Freezer Supply and Demand 205
43 Thailand: Clothes Washer and Dryer Supply and Demand 206
44 Thailand: Large Cooking Appliances Supply and Demand 207
45 Thailand: Dishwasher Supply and Demand 208
46 Other Asia/Pacific: Major Household Appliance Supply
and Demand 212
47 Other Asia/Pacific: Refrigerator and Freezer Supply and Demand 213
48 Other Asia/Pacific: Clothes Washer and Dryer Supply
and Demand 214
49 Other Asia/Pacific: Large Cooking Appliance Supply
and Demand 215
50 Other Asia/Pacific: Dishwasher Supply and Demand 216

SECTION VII -- OTHER REGIONS

1 Central and South America: Major Household Appliance
Supply and Demand 220
2 Central and South America: Refrigerator and Freezer Supply
and Demand 221
3 Central and South America: Clothes Washer and Dryer Supply
and Demand 222
4 Central and South America: Large Cooking Appliance Supply
and Demand 223
5 Central and South America: Dishwasher Supply and Demand 224
6 Argentina: Major Household Appliance Supply and Demand 227
7 Argentina: Refrigerator and Freezer Supply and Demand 228
8 Argentina: Clothes Washer and Dryer Supply and Demand 229
9 Argentina: Large Cooking Appliance Supply and Demand 230
10 Argentina: Dishwasher Supply and Demand 231
11 Brazil: Major Household Appliance Supply and Demand 235
12 Brazil: Refrigerator and Freezer Supply and Demand 236
13 Brazil: Clothes Washer and Dryer Supply and Demand 237
14 Brazil: Large Cooking Appliance Supply and Demand 238
15 Brazil: Dishwasher Supply and Demand 239
16 Other Central and South America: Major Household Appliance
Supply and Demand 242
17 Other Central and South America: Refrigerator and Freezer
Supply and Demand 243
18 Other Central and South America: Clothes Washer and Dryer
Supply and Demand 244
19 Other Central and South America: Large Cooking Appliance
Supply and Demand 245
20 Other Central and South America: Dishwasher Supply
and Demand 246
21 Eastern Europe: Major Household Appliance Supply
and Demand 250
22 Eastern Europe: Refrigerator and Freezer Supply and Demand 251
23 Eastern Europe: Clothes Washer and Dryer Supply and Demand 252
24 Eastern Europe: Large Cooking Appliance Supply and Demand 253
25 Eastern Europe: Dishwasher Supply and Demand 254
26 Czech Republic: Major Household Appliance Supply
and Demand 258
27 Czech Republic: Refrigerator and Freezer Supply and Demand 259
28 Czech Republic: Clothes Washer and Dryer Supply and Demand 260
29 Czech Republic: Large Cooking Appliance Supply and Demand 261
30 Czech Republic: Dishwasher Supply and Demand 262
31 Poland: Major Household Appliance Supply and Demand 265
32 Poland: Refrigerator and Freezer Supply and Demand 266
33 Poland: Clothes Washer and Dryer Supply and Demand 267
34 Poland: Large Cooking Appliance Supply and Demand 268
35 Poland: Dishwasher Supply and Demand 269
36 Russia: Major Household Appliance Supply and Demand 273
37 Russia: Refrigerator and Freezer Supply and Demand 274
38 Russia: Clothes Washer and Dryer Supply and Demand 275
39 Russia: Large Cooking Appliance Supply and Demand 276
40 Russia: Dishwasher Supply and Demand 277
41 Ukraine: Major Household Appliance Supply and Demand 280
42 Ukraine: Refrigerator and Freezer Supply and Demand 281
43 Ukraine: Clothes Washer and Dryer Supply and Demand 282
44 Ukraine: Large Cooking Appliance Supply and Demand 283
45 Ukraine: Dishwasher Supply and Demand 284
46 Other Eastern Europe: Major Household Appliance Supply
and Demand 288
47 Other Eastern Europe: Refrigerator and Freezer Supply
and Demand 289
48 Other Eastern Europe: Clothes Washer and Dryer Supply
and Demand 290
49 Other Eastern Europe: Large Cooking Appliance Supply
and Demand 291
50 Other Eastern Europe: Dishwasher Supply and Demand 292
51 Africa/Mideast: Major Household Appliance Supply
and Demand 296
52 Africa/Mideast: Refrigerator and Freezer Supply and Demand 297
53 Africa/Mideast: Clothes Washer and Dryer Supply and Demand 298
54 Africa/Mideast: Large Cooking Appliance Supply and Demand 299
55 Africa/Mideast: Dishwasher Supply and Demand 300
56 South Africa: Major Household Appliance Supply and Demand 303
57 South Africa: Refrigerator and Freezer Supply and Demand 304
58 South Africa: Clothes Washer and Dryer Supply and Demand 306
59 South Africa: Large Cooking Appliance Supply and Demand 307
60 South Africa: Dishwasher Supply and Demand 308
61 Turkey: Major Household Appliance Supply and Demand 311
62 Turkey: Refrigerator and Freezer Supply and Demand 312
63 Turkey: Clothes Washer and Dryer Supply and Demand 313
64 Turkey: Large Cooking Appliance Supply and Demand 314
65 Turkey: Dishwasher Supply and Demand 315
66 Other Africa/Mideast: Major Household Appliance Supply
and Demand 319
67 Other Africa/Mideast: Refrigerator and Freezer Supply
and Demand 320
68 Other Africa/Mideast: Clothes Washer and Dryer Supply
and Demand 321
69 Other Africa/Mideast: Large Cooking Appliance Supply
and Demand 322
70 Other Africa/Mideast: Dishwasher Supply and Demand 323

SECTION VIII -- INDUSTRY STRUCTURE

1 Major Household Appliance Sales by Company, 2012 326
2 Selected Acquisitions and Divestitures 331
3 Selected Cooperative Agreements 338



LIST OF CHARTS

SECTION III -- OVERVIEW

1 World Major Household Appliance Demand by Region, 2012 31
2 World Major Household Appliance Shipments by Region,
2012 42

SECTION VIII -- INDUSTRY STRUCTURE

1 World Major Household Appliance Market Share, 2012 327

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