World Power Lawn & Garden Equipment Market

  • September 2013
  • -
  • Freedonia
  • -
  • 422 pages

World demand to rise over 4% annually through 2017

Worldwide demand for power lawn and garden equipment is forecast to rise more than four percent per year through 2017 to well over $20 billion. Growth in equipment sales will be supported by a recovery in the massive US market that will lead to increased spending on durable consumer goods and landscaping services. Demand will also rebound in Western Europe as the construction of new housing climbs following the Euro zone economic troubles in 2012. In developing areas of the world, particu¬larly the Asia/Pacific region, sales of out-door power equipment will be stimulated by households that will increasingly seek out multifamily residential properties with associated lawns and/or gardens, spurring growth in commercial lawn care equipment.

US, Canada, Western Europe to remain dominant markets

While power lawn and garden equipment sales in developing nations will record the largest advances in percentage terms through 2017, the US, Canada and Western Europe will continue to account for the vast majority of world demand. Consumers in these developed nations have high income levels that allow for discretionary purchases like power lawn and garden equipment, and landscaping services that utilize this equipment. Additionally, countries such as Canada, the United Kingdom, and the US have strong residential lawn and garden care cultures, and the lion’s share of golf courses worldwide are located in these three nations.

Turf & grounds equipment to be fastest growing

Lawnmowers will continue to account for the biggest portion of sales among all product groups, owing primarily to the large number of homeowners that possess and maintain their own lawns in the US, Canada and Western Europe. In these areas, a lawnmower is considered an essential appliance for most homeowners, as these products are the only way to efficiently manicure a larger lawn. Turf and grounds equipment is expected to post the fastest market gains, driven by recoveries in the professional landscaping industries in many developed nations. Furthermore, a continuing trend toward urbanization of developing nations, including those in Asia and South America, will boost the use of public parks and other green spaces, increasing maintenance needs and bolstering demand for related equipment. Sales of aftermarket parts and attachments will rise at a slower rate than demand for new equipment, as economic growth in the US and Western Europe will boost per capita incomes, and prompting many users to discard older units that require repair and maintenance.

Commercial applications to experience fastest gains

Residential demand for power lawn and garden equipment will continue to account for the majority of all sales globally through 2017. However, demand for outdoor power equipment for com¬mercial applications will grow at a faster pace going forward, fueled primarily by a recovery in the professional landscaping industries in industrialized nations. As technologies for batteries and electric motors continue to improve and the use of large battery-powered equipment becomes more economically viable, market expansion for electric equipment will outpace that for internal combustion engine-powered machinery. The growing popularity of robotic mowers will also contribute to gains in electric outdoor power equipment.

Study coverage

This upcoming Freedonia industry study, World Power Lawn & Garden Equip¬ment, is priced at $6300. It presents historical demand data for 2002, 2007, and 2012, plus forecasts for 2017 and 2022 by product, power source, market, world region, and for 21 countries. The study also considers market environment factors, evaluates company market share and profiles industry players worldwide.

Table Of Contents

TABLE OF CONTENTS

INTRODUCTION xiii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
World Economic Outlook 5
Recent Historical Trends 5
Macroeconomic Outlook 7
Personal Income and Expenditure Trends 11
World Building Construction Expenditure Trends 13
World Demographic Outlook 15
Population 16
Urbanization Patterns 17
Household Formation Patterns 19
Lawn and Garden Equipment Pricing Patterns 21
Legal and Regulatory Issues 23
Technology and Product Innovation 26

III. WORLD SUPPLY and DEMAND 29

General 29
Regional Overview 30
Demand 30
Production 36
International Trade 38
Demand by Product 40
Lawnmowers 42
Turf and Grounds Equipment 45
Trimmers and Edgers 46
Other Equipment 49
Parts and Attachments 50
Demand by Market 52
Residential 54
Commercial 56
Demand by Power Source 59
Internal Combustion Engine 60
Electric 61

IV. NORTH AMERICA 64

General 64
Supply and Demand 65
Power Lawn and Garden Equipment Outlook 67
United States 70
Canada 76
Mexico 82

V. WESTERN EUROPE 88

General 88
Supply and Demand 89
Power Lawn and Garden Equipment Outlook 92
Germany 95
France 101
United Kingdom 107
Sweden 113
Belgium 119
Netherlands 124
Italy 129
Spain 135
Other Western Europe 140

VI. ASIA/PACIFIC 147

General 147
Supply and Demand 148
Power Lawn and Garden Equipment Outlook 151
Australia 154
China 159
Japan 165
New Zealand 171
India 177
South Korea 183
Other Asia/Pacific 188

VII. OTHER REGIONS 195

Central and South America 195
General 195
Supply and Demand 196
Power Lawn and Garden Equipment Outlook 198
Brazil 200
Other Central and South America 206
Eastern Europe 211
General 211
Supply and Demand 213
Power Lawn and Garden Equipment Outlook 215
Russia 218
Poland 224
Other Eastern Europe 229
Africa/Mideast 235
General 235
Supply and Demand 237
Power Lawn and Garden Equipment Outlook 239
South Africa 241
Other Africa/Mideast 247

VIII. INDUSTRY STRUCTURE 254

General 254
Industry Composition 255
Market Share 258
Product Development 264
Manufacturing 266
Marketing 269
Distribution 271
Cooperative Agreements 272
Financial Requirements 276
Mergers, Acquisitions, and Industry Restructuring 277
Company Profiles 280
Alamo Group Incorporated 281
AL-KO Kober AG 288
Ariens Company 290
Bad Boy Mowers Incorporated 294
Black and Decker, see Stanley Black and Decker
Blount International Incorporated 296
Bomford Turner, see Alamo Group
Bosch (Robert) GmbH 299
Briggs and Stratton Corporation 301
Bush Hog, see Alamo Group
Bynorm, see Ariens
Cifarelli SpA 308
Companhia Caetano Branco, see Briggs and Stratton
Country Home Products Incorporated 309
CT Farm and Country, see Alamo Group
Deere and Company 312
DR Power Equipment, see Country Home Products
Draper Tools Limited 317
Earthmaster, see Alamo Group
Eastman Industries 319
ECHO, see Yamabiko
Emak Group 321
Excel Industries Incorporated 325
Exmark Manufacturing, see Toro
Giant-Vac Manufacturing, see Metalcraft of Mayville
Global Garden Products Group 328
Grasshopper, see Moridge Manufacturing
Greenman Machinery Company 332
Hayter, see Toro
Henke Manufacturing, see Alamo Group
Herschel-Adams, see Alamo Group
Homelite Consumer Products, see Techtronic Industries
Honda Motor Company Limited 333
Husqvarna AB 337
Ingersoll Tractor, see Eastman Industries
Jacobsen, see Textron
Jiangsu Linhai Group 343
Kawasaki Heavy Industries Limited 344
Kubota Corporation 347
Lawn Solutions Commercial Products, see Toro
Lawn-Boy, see Toro
LEO Group Company Limited 351
Liaocheng Changchi Gardening and Horticulture Machinery
Company Limited 352
Makita Corporation 353
Marunaka Limited 357
Maruyama Manufacturing Company Incorporated 358
Masport NZ Limited 360
McConnel, see Alamo Group
McLane Manufacturing Incorporated 362
Metalcraft of Mayville Incorporated 363
Moridge Manufacturing Incorporated 365
MTD Products Incorporated 367
Neutron Mowers, see Country Home Products
Ransomes Jacobsen, see Textron
Rhino, see Alamo Group
Rousseau, see Alamo Group
Scag Power Equipment, see Metalcraft of Mayville
Schiller Grounds Care Incorporated 371
Schulte Industries, see Alamo Group
Shandong Huasheng Zhongtian Machinery Group Company
Limited 374
SMA, see Alamo Group
Spearhead Machinery, see Alamo Group
Stanley Black and Decker Incorporated 376
Stens, see Ariens
STIHL Holding AG and Company KG 378
Swisher Mower and Machine Company 382
Techtronic Industries Company Limited 384
Tenco, see Alamo Group
Textron Incorporated 386
Tiger, see Alamo Group
Toro Company 390
Twose of Tiverton, see Alamo Group
Valu-Bilt, see Alamo Group
Viking, see STIHL
Wenling LEO Garden Machinery, see LEO Group
Yamabiko Corporation 397
Yangzhou Weibang Garden Machine Company Limited 401
Zama, see STIHL
Zhejiang Kangli Industrial and Trading Company Limited 402
Zhejiang Leo, see LEO Group
Other Companies Mentioned in Study 403



LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 World Gross Domestic Product by Region 10
2 World Per Capita Gross Domestic Product by Region 12
3 World Building Construction Expenditures by Region 15
4 World Population by Region 17
5 World Urban Population by Region 19
6 World Households by Region 21

SECTION III -- WORLD SUPPLY and DEMAND

1 World Power Lawn and Garden Equipment Demand by Region 33
2 World Power Lawn and Garden Equipment Shipments by Region 37
3 World Power Lawn and Garden Equipment Net Exports
by Region 40
4 World Power Lawn and Garden Equipment Demand by Product 41
5 World Lawnmower Demand by Region 44
6 World Turf and Grounds Equipment Demand by Region 46
7 World Trimmer and Edger Demand by Region 48
8 World Demand for Other Power Lawn and Garden Equipment
by Region 50
9 World Power Lawn and Garden Equipment Parts and Attachments
Demand by Region 52
10 World Power Lawn and Garden Equipment Demand by Market 53
11 World Residential Power Lawn and Garden Equipment Demand
by Region 56
12 World Commercial Power Lawn and Garden Equipment Demand
by Region 58
13 World Power Lawn and Garden Equipment Demand by Power
Source 59
14 World Internal Combustion Engine Lawn and Garden Equipment
Demand by Region 61
15 World Electric Power Lawn and Garden Equipment Demand
by Region 63

SECTION IV -- NORTH AMERICA

1 North America: Power Lawn and Garden Equipment Supply
|and Demand 67
2 North America: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 69
3 United States: Power Lawn and Garden Equipment Supply
and Demand 74
4 United States: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 76
5 Canada: Power Lawn and Garden Equipment Supply and Demand 80
6 Canada: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 82
7 Mexico: Power Lawn and Garden Equipment Supply and Demand 86
8 Mexico: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 87

SECTION V -- WESTERN EUROPE

1 Western Europe: Power Lawn and Garden Equipment Supply
and Demand 92
2 Western Europe: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 94
3 Germany: Power Lawn and Garden Equipment Supply
and Demand 99
4 Germany: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 101
5 France: Power Lawn and Garden Equipment Supply and Demand 105
6 France: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 107
7 United Kingdom: Power Lawn and Garden Equipment Supply
and Demand 111
8 United Kingdom: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 113
9 Sweden: Power Lawn and Garden Equipment Supply
and Demand 117
10 Sweden: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 119
11 Belgium: Power Lawn and Garden Equipment Supply
and Demand 122
12 Belgium: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 124
13 Netherlands: Power Lawn and Garden Equipment Supply
and Demand 127
14 Netherlands: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 129
15 Italy: Power Lawn and Garden Equipment Supply and Demand 133
16 Italy: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 135
17 Spain: Power Lawn and Garden Equipment Supply and Demand 138
18 Spain: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 140
19 Other Western Europe: Power Lawn and Garden Equipment
Supply and Demand 144
20 Other Western Europe: Power Lawn and Garden Equipment
Demand by Type, Market, and Power Source 146

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Power Lawn and Garden Equipment Supply
and Demand 151
2 Asia/Pacific: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 153
3 Australia: Power Lawn and Garden Equipment Supply
and Demand 157
4 Australia: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 159
5 China: Power Lawn and Garden Equipment Supply and Demand 163
6 China: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 165
7 Japan: Power Lawn and Garden Equipment Supply and Demand 169
8 Japan: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 171
9 New Zealand: Power Lawn and Garden Equipment Supply
and Demand 175
10 New Zealand: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 177
11 India: Power Lawn and Garden Equipment Supply and Demand 181
12 India: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 183
13 South Korea: Power Lawn and Garden Equipment Supply
and Demand 186
14 South Korea: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 188
15 Other Asia/Pacific: Power Lawn and Garden Equipment Supply
and Demand 192
16 Other Asia/Pacific: Power Lawn and Garden EquipmentDemand
by Type, Market, and Power Source 194

SECTION VII -- OTHER REGIONS

1 Central and South America: Power Lawn and Garden Equipment
Supply and Demand 198
2 Central and South America: Power Lawn and Garden Equipment
Demand by Type, Market, and Power Source 200
3 Brazil: Power Lawn and Garden Equipment Supply and Demand 204
4 Brazil: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 206
5 Other Central and South America: Power Lawn and Garden
Equipment Supply and Demand 209
6 Other Central and South America: Power Lawn and Garden
Equipment Demand by Type, Market, and Power Source 211
7 Eastern Europe: Power Lawn and Garden Equipment Supply
and Demand 215
8 Eastern Europe: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 217
9 Russia: Power Lawn and Garden Equipment Supply and Demand 222
10 Russia: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 224
11 Poland: Power Lawn and Garden Equipment Supply and Demand 227
12 Poland: Power Lawn and Garden Equipment Demand by Type,
Market, and Power Source 229
13 Other Eastern Europe: Power Lawn and Garden Equipment
Supply and Demand 233
14 Other Eastern Europe: Power Lawn and Garden Equipment
Demand by Type, Market, and Power Source 235
15 Africa/Mideast: Power Lawn and Garden Equipment Supply
and Demand 239
16 Africa/Mideast: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 241
17 South Africa: Power Lawn and Garden Equipment Supply
and Demand 245
18 South Africa: Power Lawn and Garden Equipment Demand
by Type, Market, and Power Source 247
19 Other Africa/Mideast: Power Lawn and Garden Equipment
Supply and Demand 251
20 Other Africa/Mideast: Power Lawn and Garden Equipment
Demand by Type, Market, and Power Source 253

SECTION VIII -- INDUSTRY STRUCTURE

1 Power Lawn and Garden Equipment Sales by Company, 2012 256
2 Selected Cooperative Agreements 274
3 Selected Acquisitions and Divestitures 279



LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 World Power Lawn and Garden Equipment Pricing Deflators,
2002-2022 23

SECTION III -- WORLD SUPPLY and DEMAND

1 World Power Lawn and Garden Equipment Demand by Region,
2012 34
2 World Power Lawn and Garden Equipment Demand: Projected
2012-2017 Annual Rate of Growth 35
3 World Power Lawn and Garden Equipment Shipments by Region,
2012 38
4 World Power Lawn and Garden Equipment Demand by Product,
2012 42

SECTION IV -- NORTH AMERICA

1 North America: Power Lawn and Garden Equipment Demand
by Country, 2012 70

SECTION V -- WESTERN EUROPE

1 Western Europe: Power Lawn and Garden Equipment Demand
by Country, 2012 95

SECTION VI -- ASIA/PACIFIC

1 Asia/Pacific: Power Lawn and Garden Equipment Demand
by Country, 2012 154

SECTION VII -- OTHER REGIONS

1 Eastern Europe: Power Lawn and Garden Equipment Demand
by Country, 2012 218

SECTION VIII -- INDUSTRY STRUCTURE

1 World Power Lawn and Garden Equipment Market Share,
2012 260

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