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US Converted Flexible Packaging Market

  • October 2015
  • 481 pages
  • Freedonia
Report ID: 702174


Table of Contents

Study coverage

The study presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by material, product and market. The study also considers market environment factors, examines industry structure, evaluates company market share, and profiles over 35 US industry players, including Bemis, Berry Plastics, and Coveris.

US demand to exceed $20 billion in 2019

Demand for converted flexible packaging in the US is forecast to exceed $20 billion in 2019. The market will benefit from the inherent cost and performance advantages of lightweight bags and pouches. Further market penetration will be influenced by the incorporation of features aimed at enhancing the overall consumer experience, leading to higher retail volumes. Gains will also be driven by the need for value added barrier materials for enhanced product protection. Converted flexible packaging’s source reduction, space savings, and lower production and shipping costs will be increasingly advantageous in light of the growing importance among major retailers and packaged goods firms of supply chain sustainability as a competitive advantage.

Pouches to outpace bags

Growth for pouches will outpace the converted flexible average and will be fueled by continued opportunities for stand-up pouches stemming from function, sustainability, and marketing advantages over alternative packaging media. Also supporting gains will be the visual appeal of stand-up pouches on store shelves due to their large front-panel billboard spaces and the perception of pouches as a more contemporary packaging format than traditional container types, such as cans, bottles, and cartons. Newer constructions will provide expanded opportunities with heavier weight contents.

Bag demand will increase more slowly than that for pouches due to the presence of mature markets and competition from pouches and rigid formats such as clamshells and blister packs. Above average prospects will exist in pharmaceutical and medical products, where advancements in sealing and protection, as well as strong handling capabilities, are driving gains. Beverage applications will experience solid gains due to the growing popularity of 1.5- and 3-liter sizes of bag-in-box packaging for higher quality wines.
In the pet food market, woven polypropylene (WPP) bags will capture a rising share of bulk and other larger-sized packages based on their relatively low cost, high strength, and good performance with dry pet foods. Despite strong competition from stand-up pouches and WPP bags, multiwall paper bags will remain the largest material type for pet food bags. The addition of more complex closure mechanisms on bags will extend value to bags and spur sales.

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