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US Home Organization Products Market

  • April 2015
  • -
  • Freedonia
  • -
  • 275 pages

US demand to rise 3.4% annually through 2019
Demand for home organization products is forecast to increase by 3.4 percent per annum through 2019 to $10.5 billion. Growth will decelerate considerably from the 2009-2014 gains, as this period saw a strong rebound in sales from a low 2009 base. As a result, advances will be more modest through the forecast period as much of the recovery has already been completed. Further growth in consumer spending, coupled with the expanding number of households, will propel sales. Demographic trends such as baby boomers moving into smaller homes and their children moving into college housing and first apartments will offer opportunities since small spaces benefit greatly from organization products.
Garage organizers among fastest growing segments
As storage space within the home becomes satisfied, consumers begin looking at other areas where storage can be optimized, including the garage. As a result, home organization products used in the garage will post the one of the fastest growth rates through 2019, a continuation of decade-long trends. In addition to general storage, an increasing number of homeowners create functional rooms in the garage for hobbies (e.g., gardening, exercise, vehicle repair), which facilitates the purchase of home organization products. Sales to the larger closets and bedrooms segment will be stimulated primarily by continued interest in more organized storage spaces within closets, increasingly incorporating more types of home organization products, such as those made with higher value materials and features. Closets are also becoming an increasingly important factor for potential homebuyers. Because of this, many new homes are being constructed with closet systems installed and a growing number of homeowners are installing at least some type of closet system before listing the home for sale.
Modular units, shelving to be fastest growing products
Bins, baskets, and totes will continue to account for the largest share of home organization product demand, and will comprise 36 percent of total sales in 2019. However, growth in this segment will be among the slowest rates through 2019 as bins, baskets, and totes represent a mature segment of the industry. Additionally, owing to the commodity status of these products, there is a high level of pricing pressure limiting value gains. Modular units and shelving will generate the fastest growth through the forecast period. Demand for modular units will be supported by ongoing interest among consumers to install these units in garages and closets as well as pantries and (“owners’ entry”) utility areas. Opportunities for shelving will be boosted by the need for vertical storage space throughout the home, from utilitarian shelving in garages, pantries and kitchens to more decorative versions in family rooms and bedrooms. The growing trend toward open layout floor plans in family rooms will support demand for shelving as a way to divide the space. Shelving is also utilized as a substitute for cabinetry in contemporary open kitchens.
Study coverage
Details on these and other findings are offered in Home Organization Products, an upcoming Freedonia industry study presents historical demand data (2004, 2009, 2014) as well as forecasts (2019, 2024) by material, product, room (e.g., family rooms, bathrooms and utility rooms, garages, closets and bedrooms, pantries and kitchens) and market (DIY, professional). The study also details market environment factors, examines the industry structure, evaluates company market share and profiles 33 US industry competitors.

Table Of Contents

US Home Organization Products Market
TABLE OF CONTENTS

INTRODUCTION ix

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Environment 4
Demographic Trends 9
Population 9
Households 11
Consumer Trends 13
Personal Income and Expenditures 14
Consumer Financing 17
Residential Building Construction 20
Housing Completions 22
Housing Stock 26
Improvements and Repairs 30
Self Storage Market 31
Pricing 33
Foreign Trade 36
World Market 37

III. MATERIALS 40

General 40
Metal and Wire 43
Products 45
Suppliers 47
Plastic 49
Products 51
Suppliers 52
Wood 53
Products 55
Suppliers 56
Wicker, Rattan, and Other 57
Wicker, Rattan, and Other Weaves 59
Canvas and All Other Materials 61
Suppliers 62

IV. PRODUCTS 64

General 64
Bins, Baskets, and Totes 69
Materials 73
Rooms 75
Suppliers 76
Shelving 77
Materials 79
Rooms 82
Suppliers 84
Modular Units 85
Materials 87
Rooms 90
Suppliers 91
Hanging Storage 93
Materials 95
Rooms 97
Suppliers 98
Accessories and Other 99
Materials 101
Rooms 103
Suppliers 104
V. ROOMS 106
General 106
Closets and Bedrooms 109
Closets 113
Bedrooms 117
Garages 118
Products 123
Suppliers 125
Family Rooms 126
Products 128
Suppliers 129
Pantries and Kitchens 130
Products 132
Suppliers 133
Bathrooms and Utility Rooms 134
Products 136
Suppliers 138
Other Areas 139
Products 140
Suppliers 141
VI. MARKETS 142
General 142
Do-It-Yourself 145
Retailers 147
Suppliers 148
Professional Installation 148
Builders and Remodeling Contractors 151
Suppliers 153

VII. INDUSTRY STRUCTURE 155

General 155
Industry Composition 156
Market Share 160
Competitive Strategies 163
Distribution 165
Marketing 169
Acquisitions and Divestitures 173
Cooperative Agreements 175
Company Profiles 177
Akro-Mils, see Myers Industries
Ameriwood Industries, see Dorel Industries
ArtBin, see Flambeau
California Closet, see FirstService
Closet and Storage Concepts 178
Closet Factory Franchise Corporation 180
ClosetMaid, see Emerson Electric
Container Store Group Incorporated 182
Distinctive Wine Cellars, see Stow
Dorel Industries Incorporated 185
Easy Track, see Stow
EasyClosets, see Stow
Elfa International, see Container Store Group
Emerson Electric Company 188
FirstService Corporation 192
Flambeau Incorporated 195
Fortune Brands Home and Security Incorporated 198
GarageTek Incorporated 200
Genuine Parts Company 202
Gracious Living Corporation 203
Häfele GmbH and Company KG 205
Hirsh Industries Incorporated 208
Home Products International Incorporated 210
Household Essentials LLC 212
Illinois Tool Works Incorporated 215
InterDesign Incorporated 217
InterMetro Industries, see Emerson Electric
Jarden Corporation 219
Knape and Vogt Manufacturing Company 220
KraftMaid Cabinetry, see Masco
Lehigh Consumer Products, see Jarden
Liberty Hardware Manufacturing, see Masco
Masco Corporation 225
Merillat Industries, see Masco
Myers Industries Incorporated 227
Newell Rubbermaid Incorporated 230
ORG Home, see Stow
Organized Living 235
Plano Synergy Holdings Incorporated 237
Pro-Mart Industries Incorporated 240
Racor, see Illinois Tool Works
Sauder Woodworking Company 242
Scepter Canada, see Myers Industries
SP Richards, see Genuine Parts
Spectrum Diversified Designs Incorporated 245
Sterilite Corporation 247
Storage Solutions 249
StoreWALL LLC 250
STOR-X Organizing Systems 252
Stow Company 253
Waterloo Industries, see Fortune Brands Home and Security
Whirlpool Corporation 257
WoodTrac, see Sauder Woodworking
Other Home Organization Companies 260

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 8
2 Population and Households 13
3 Personal Consumption Expenditures 17
4 Consuming Financing Environment, 2004-2014 20
5 Residential Building Construction Expenditures 22
6 New Housing Indicators 26
7 Housing Stock by Type 29
8 Residential Improvement and Repair Expenditures 31

SECTION III -- MATERIALS

1 Home Organization Product Demand by Material 42
2 Metal and Wire Home Organization Product Demand 45
3 Plastic Home Organization Product Demand 51
4 Wood Home Organization Product Demand 55
5 Wicker, Rattan, and Other Materials Home Organization
Product Demand 59

SECTION IV -- PRODUCTS

1 Home Organization Product Demand by Type 68
2 Bin, Basket, and Tote Demand 73
3 Shelving Demand 79
4 Modular Unit Demand 87
5 Hanging Storage Demand 95
6 Accessory and Other Home Organization Product Demand 101

SECTION V -- ROOMS

1 Home Organization Product Demand by Room 108
2 Closets and Bedrooms: Home Organization Product Demand 113
3 Garages: Home Organization Product Demand 122
4 Family Rooms: Home Organization Product Demand 128
5 Pantries and Kitchens: Home Organization Product Demand 132
6 Bathrooms and Utility Rooms: Home Organization
Product Demand 136
7 Other Areas: Home Organization Product Demand 140

SECTION VI -- MARKETS

1 Home Organization Product Demand by Market 144
2 Do-It-Yourself Market for Home Organization Products 147
3 Professional Market for Home Organization Products 151

SECTION VII -- INDUSTRY STRUCTURE

1 Home Organization Product Sales by Company, 2014 159
2 Selected Acquisitions and Divestitures 175
3 Selected Cooperative Agreements 176

LIST OF CHARTS
CHART NUMBER PAGE

SECTION II -- MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2014 29
2 Self Storage Facilities in the US, 2004-2014 33

SECTION III -- MATERIALS

1 Home Organization Product Demand by Material, 2014 43

SECTION IV -- PRODUCTS

1 Home Organization Product Demand by Type, 2014 68
2 Average Spending on Home Organization Products
by Type, 2004-2024 69
3 Bin, Basket, and Tote Demand by Material, 2014 75
4 Shelving Demand by Material, 2014 82
5 Modular Unit Demand by Material, 2014 89
6 Hanging Storage Demand by Material, 2014 97
7 Accessory and Other Home Organization Product Demand
by Material, 2014 103

SECTION V -- ROOMS

1 Home Organization Product Demand by Room, 2014 108
2 Average Spending on Home Organization Products
by Room, 2004-2024 109

SECTION VI -- MARKETS

1 Home Organization Product Markets by Room, 2014 144

SECTION VII -- INDUSTRY STRUCTURE

1 US Home Organization Product Market Share, 2014 160
2 Retail Sales of Home Organization Products
by Outlet, 2004-2014 169

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