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US Power Lawn & Garden Equipment Market, Freedonia

  • December 2015
  • -
  • Freedonia
  • -
  • 340 pages

Study coverage

This report presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by material, product, market, and US region. This study also considers market environment factors, assesses industry structure, evaluates company market share and profiles 36 competitors in the US industry.

US demand to reach $11.7 billion in 2019

US demand for power lawn and garden equipment is expected to rise to approximately $11.7 billion by 2019. Growth is forecast to slow somewhat, compared to the gains seen over the 2009-2014 period, when the more rapid advances reflected the beginning of a recovery from a sharply reduced 2009 base. Through 2019, gains will be supported by an acceleration in construction expenditures and housing completions, resulting in increased demand for both residential power lawn and garden equipment and landscaping services. Sales will also benefit from ongoing technological innovations, including those involving battery powered products in both the residential and commercial markets. Furthermore, improvements in characteristics, such as fuel economy, noise reduction, and rider comfort, as well as the introduction of more types of lawnmower robots will support sales of higher value products.

Turf & grounds equipment among fastest growing

Turf and grounds equipment (e.g., turf tractors, commercial mowers, and other turf care products) will see above average gains as the number of landscaping establishments continues to climb and existing establishments expand their fleets. Gains for consumer-type lawnmowers are expected to trail the rapid growth seen in turf and grounds equipment sales; nonetheless, lawnmowers will remain the largest product segment, accounting for a significant share of additional sales through 2019. Smaller segments such as chainsaws, blowers, vacuums, and sweepers are also projected to register above average growth as landscaping establishments grow and replace their equipment. Rising sales of more expensive electric types will also boost gains.

Commercial market to outpace residential segment

The residential market accounts for the majority of power lawn and garden equipment sales. Gains in this market will be supported by an expanding potential market as residential construction expenditures grow at a double digit pace and the housing stock increases. In addition, an ongoing focus on outdoor spaces will continue to aid demand for a variety of power lawn and garden equipment. Gains in the commercial market are expected to outpace those in the resi dential market, driven by the increasing number of landscaping establishments. Furthermore, sales will continue to benefit from the ongoing economic recovery, bolstering demand for replacement and upgrade products. In addition, rising acceptance of higher value electric products will boost value gains. However, additional advances in the commercial market will be restrained to a degree by weakness in the golf industry.

South to remain largest regional market

Although sales of power lawn and garden equipment rebounded in all regions during the 2009-2014 from the low 2009 base, demand in the West was restrained by drought conditions, resulting in below average gains. Despite adverse conditions in some areas of the South, the region saw the fastest regional gains benefiting from its generally warm climate and rapid growth in the population and housing stock. The South, which has the largest number of golf courses, will remain the largest regional market through 2019 and beyond.

Table Of Contents

US Power Lawn and Garden Equipment Market, Freedonia
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Personal Income and Spending Trends 9
Demographic Trends 12
Housing Outlook 16
Household Formation and Housing Stock Patterns 17
Housing Completions 20
Pricing Patterns 23
Historical Market Trends 26
Environmental and Regulatory Issues 29
Air Emissions 30
Fuel Sources 31
Noise Pollution 32
Yard Waste 33
Power Lawn and Garden Equipment Technology 33
World Power Lawn and Garden Equipment Demand 35
US Foreign Trade 37
Exports 38
Imports 41
III. MARKETS 45
General 45
Residential 47
Commercial 51
Landscaping Establishments 54
Landscaping Services Outlook 55
Power Lawn and Garden Equipment Demand 58
Golf Courses 60
Golf Course Outlook 61
Power Lawn and Garden Equipment Demand 63
Government and Other 65
Government Spending Outlook 66
Power Lawn and Garden Equipment Demand 67
IV. PRODUCTS 70
General 70
Lawnmowers 74
Riding 78
Front-Engine 80
Rear-Engine 82
Walk Behind 84
Self-Propelled 87
Push 87
Robotic 88
Foreign Trade 89
Turf and Grounds Equipment 92
Mowers 95
Riding 97
Walk Behind 100
Other 102
Turf Tractors and Related Equipment 103
Other Turf Care Equipment 105
Foreign Trade 107
Trimmers and Edgers 109
Wire Blade 111
Fixed Blade 113
Garden Tractors and Rotary Tillers 114
Garden Tractors 116
Rotary Tillers 118
Chainsaws 120
Blowers, Vacuums, and Sweepers 122
Snow Throwers 125
Dual-Stage 129
Single-Stage 131
Foreign Trade 133
Hedge Trimmers and Other 134
Parts and Attachments 137
Power Source 140
Internal Combustion Engine 143
Electric 145
V. REGIONAL TRENDS 149
General 149
Regional Demographic and Economic Trends 149
Regional Population Outlook 150
Regional Economic Outlook 153
Regional Housing Trends 155
Power Lawn and Garden Equipment Demand by Region 158
Northeast 162
Midwest 164
South 167
West 170
VI. INDUSTRY STRUCTURE 175
General 175
Industry Composition 176
Market Share 179
Competitive Strategies 183
Research and Product Development 187
Manufacturing 188
Marketing 191
Distribution 194
Residential Distribution Channels 195
Home Centers 196
Mass Merchandisers 197
Hardware and Other 198
Commercial Distribution Channels 199
Cooperative Agreements 200
Mergers and Acquisitions 205
Company Profiles 209
Alamo Group Incorporated 210
Ariens Company 219
Bad Boy Mowers Incorporated 223
Blount International Incorporated 225
Bluebird International, see Husqvarna
Briggs and Stratton Corporation 230
Bush Hog, see Alamo Group
Certified Parts Corporation 238
CORE Outdoor Power, see MTD Products
Country Home Products, see Generac Holdings
Dana Holding Corporation 240
Deere and Company 241
Earthmaster, see Alamo Group
Excel Industries Incorporated 247
Fuji Heavy Industries Limited 250
Generac Holdings Incorporated 252
Global Garden Products Group 255
Grasshopper, see Moridge Manufacturing
Henke Manufacturing, see Alamo Group
Herschel, see Alamo Group
Home Depot Incorporated 257
Homelite Consumer Products, see Techtronic Industries
Honda Motor Company Limited 259
Howard P. Fairfield, see Alamo Group
Husqvarna AB 263
ICS Blount, see Blount International
Jacobsen, see Textron
Kawasaki Heavy Industries Limited 271
Kohler Company 273
Kubota Corporation 276
Lauson Power Products, see Certified Parts
Lawn-Boy, see Toro
Lombardini Group, see Kohler
Lowe's Companies Incorporated 280
Makita Corporation 282
McLane Manufacturing Incorporated 284
Metalcraft of Mayville Incorporated 285
Moridge Manufacturing Incorporated 288
MTD Products Incorporated 290
Rhino, see Alamo Group
Scag Giant Vac, see Metalcraft of Mayville
Scag Power Equipment, see Metalcraft of Mayville
Schiller Grounds Care Incorporated 297
Schulte Industries, see Alamo Group
Sears Holdings Corporation 302
Snow Joe LLC 304
Stanley Black and Decker Incorporated 306
STIHL Holding AG and Company KG 309
Subaru Industrial Power Products, see Fuji Heavy
Industries
Super Products, see Alamo Group
Swisher Mower and Machine Company 313
Techtronic Industries Company Limited 315
Tenco Group, see Alamo Group
Textron Incorporated 318
Tiger, see Alamo Group
Toro Company 322
Valu-Bilt, see Alamo Group
Walker Manufacturing Company 332
Wal-Mart Stores Incorporated 334
Wausau-Everest, see Alamo Group
Yamabiko Corporation 336
Additional Companies in Power Lawn and Garden Equipment 341

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Personal Consumption Expenditures 12
3 Population and Households 16
4 Housing Stock by Type 19
5 Housing Completions 23
6 Power Lawn and Garden Equipment Pricing 25
7 Power Lawn and Garden Equipment Market, 2004-2014 28
8 Power Lawn and Garden Equipment Foreign Trade 38
9 Power Lawn and Garden Equipment Exports by Destination,
2004-2014 40
10 Power Lawn and Garden Equipment Imports by Source,
2004-2014 44
SECTION III -- MARKETS
1 Power Lawn and Garden Equipment Markets 46
2 Residential Market: Power Lawn and Garden Equipment
Demand 50
3 Commercial Market: Power Lawn and Garden Equipment
Demand 53
4 Landscaping Services Revenue and Establishments 58
5 Landscaping Establishments Market: Power Lawn and Garden
Equipment Demand 59
6 Golf Course Outlook 62
7 Golf Course Market: Power Lawn and Garden Equipment
Demand 65
8 Government Expenditures and Investments 67
9 Government and Other Market: Power Lawn and Garden
Equipment Demand 69
SECTION IV -- PRODUCTS
1 Power Lawn and Garden Equipment Supply and Demand 73
2 Lawnmower Supply and Demand 77
3 Riding Mower Supply and Demand 80
4 Front-Engine Riding Mower Supply and Demand 82
5 Rear-Engine Riding Mower Supply and Demand 84
6 Walk Behind Lawnmower Supply and Demand 86
7 Lawnmower Foreign Trade 92
8 Turf and Grounds Equipment Supply and Demand 95
9 Turf and Grounds Mower Supply and Demand 96
10 Riding Turf and Grounds Mower Supply and Demand 98
11 Walk Behind Turf and Grounds Mower Supply and Demand 102
12 Other Turf and Grounds Mowing Equipment Supply and Demand 103
13 Turf Tractor and Related Equipment Supply and Demand 105
14 Other Turf Care Equipment Supply and Demand 107
15 Turf and Grounds Equipment Foreign Trade 109
16 Trimmer and Edger Supply and Demand 111
17 Wire Blade Trimmer and Edger Supply and Demand 113
18 Fixed Blade Trimmer and Edger Supply and Demand 114
19 Garden Tractor and Rotary Tiller Supply and Demand 116
20 Garden Tractor Supply and Demand 118
21 Rotary Tiller Supply and Demand 120
22 Chainsaw Supply and Demand 122
23 Blower, Vacuum, and Sweeper Demand 125
24 Snow Thrower Supply and Demand 129
25 Dual-Stage Snow Thrower Supply and Demand 131
26 Single-Stage Snow Thrower Supply and Demand 132
27 Snow Thrower Foreign Trade 134
28 Hedge Trimmer and Other Power Lawn and Garden Equipment
Supply and Demand 137
29 Power Lawn and Garden Equipment Parts and Attachments
Supply and Demand 140
30 Lawn and Garden Equipment Demand by Power Source 143
31 Internal Combustion Engine Lawn and Garden Equipment
Demand 145
32 Electric Lawn and Garden Equipment Demand 148
SECTION V -- REGIONAL TRENDS
1 Population by Region 152
2 Gross Domestic Product by Region 155
3 Regional Housing Indicators 158
4 Power Lawn and Garden Equipment Demand by Region 160
5 Northeast: Power Lawn and Garden Equipment Demand 164
6 Midwest: Power Lawn and Garden Equipment Demand 167
7 South: Power Lawn and Garden Equipment Demand 170
8 West: Power Lawn and Garden Equipment Demand 174
SECTION VI -- INDUSTRY STRUCTURE
1 US Power Lawn and Garden Equipment Sales by Company,
2014 178
2 Selected Cooperative Agreements 204
3 Selected Acquisitions and Divestitures 208

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2014 20
2 Power Lawn and Garden Equipment Market, 2004-2014 29
3 Power Lawn and Garden Equipment Exports by Destination,
2014 41
4 Power Lawn and Garden Equipment Imports by Source, 2014 44
SECTION III -- MARKETS
1 Power Lawn and Garden Equipment Demand by Market,
2004-2014 47
2 Residential Power Lawn and Garden Equipment Demand,
2004-2014 51
3 Commercial Market for Power Lawn and Garden Equipment
by Segment, 2004-2014 54
4 Landscaping Market for Power Lawn and Garden Equipment
Demand, 2004-2014 60
SECTION IV -- PRODUCTS
1 Power Lawn and Garden Equipment Demand by Product, 2014 74
2 Lawnmower Demand by Type, 2004-2014 78
SECTION V -- REGIONAL TRENDS
1 Regional Share of Power Lawn and Garden Equipment
Demand, 2014 161
SECTION VI -- INDUSTRY STRUCTURE
1 Power Lawn and Garden Equipment Market Share, 2014 180
2 Power Lawn and Garden Equipment Sales by Distribution
Channel, 2014 195

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