GPS, after its inception in 1970, was used only for military purposes; but after 1999, the signals were released for civilian purposes as well. This has created a large and continuously growing market in the last 10 years. These days, GPS is used for industries, including farming, construction, transportation, and aerospace, and to make things more accurate.

In addition to creating efficiencies and reducing operating costs, the adoption of GPS technology has improved safety, emergency response times, and environmental quality, and delivered many other less-readily quantifiable benefits.

The main problem with the GPS systems is its strength to transmit signals. Due to this, GPS is still unable to grasp its hand all over the world. Studies from our side indicate that different governments are working on this problem and going to launch their own satellites system for solving this problem.

One of the major problems in this field is licensing as there are stringent rules and regulations for the companies who want to enter in this field. Owing to this, loads of companies who wanted to enter in this field in the past had failed to pass these stringent criteria. Now, with the innovation, in terms of usage in different fields such as fitness, and infotainment, new companies have raised their bars and entered these fields aggressively.

Contracts signed up amongst the bigger players such as Google (U.S.), Nokia, and Microsoft (U.S.) with mapping small software companies based in APAC regions, have helped the companies to launch their products with much ease.

The increasing wireless network of 3G and 3.5G all over the world has supported the use of GPS devices to create the solution of signal loss problem with the usage of augmentation technology. It creates an opportunity for all GPS companies to capture the untapped market in the Asia-Pacific (APAC) and Rest of the World (ROW).

The GPS market is estimated to generate $9.1 billion in 2011 and $26.36 billion by 2016 at a CAGR of 23.7% from 2011 to 2016. The global GPS product market is segmented into GPS enabled smartphone, GPS cameras, and portable automation devices.

Scope of the report

This GPS market research report categorizes the global market of Global Positioning System on the basis of products, applications, and geographical analysis; which, in detail, explains forecasted revenue and analyzing trends in the GPS market. The issues impacting the market have also been discussed briefly in the report.

On the basis of product market

The products are divided into GPS-enabled mobile phones, GPS cameras, automotive, marine, and aviation. In these the trends of the market have been discussed in an elaborative way.

On the basis of application market

The application market is categorized into navigation, machine control, and logistics tracking. These were further subdivided into number of applications such as traffic control, agriculture, robotics, and others. The discussion includes their growth aspect and the reasons behind that growth.

On the basis of geography

North America, Europe, Asia-Pacific, and ROW are covered in the report.
North America is subdivided into U.S., Canada, and Mexico.
Europe is further divided into UK, Germany, France, and others.
Asia-Pacific is divided into China, India, Japan, South Korea, Taiwan, and others.
ROW is segmented into Africa, Middle East, and others.

Each section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. This report will also provide market tables for covering the sub-segments and micro-markets.

Company profiles

In addition, the report also provides more than 15 elaborative company profiles covering their financials and strategy in detail. Companies have been profiled using lots of the authentic sources such as annual report, stock exchanges, Bloomberg, and Reuters. The financials have been done in view of the competitive strategies done by the companies over the past year. Ratio Analysis has been extensively used to derive the potential of the major player in this market.

Table Of Contents

TABLE OF CONTENTS

1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 MARKET SIZE
1.5.2 KEY DATA POINTS FROM SECONDARY SOURCES
1.5.3 KEY DATA POINTS FROM PRIMARY SOURCES
1.5.4 ASSUMPTIONS
1.5.5 LIST OF COMPANIES COVERED DURING PRIMARIES

2 EXECUTIVE SUMMARY

3 MARKET OVERVIEW
3.1 INTRODUCTION
3.1.1 COMPONENTS OF GPS SYSTEM
3.1.1.1 Space segment
3.1.1.2 Control segment
3.1.1.3 User segment
3.1.2 GPS SOFTWARE PLATFORM
3.2 HISTORY and EVOLUTION
3.3 MARKET DEFINITION
3.4 RESEARCH and DEVELOPMENT INITIATIVES
3.5 WINNING IMPERATIVE
3.5.1 GPS PRODUCTS TAKING ADVANTAGE OF NEW SATELLITE SYSTEMS
3.6 BURNING ISSUE
3.6.1 GPS SIGNALS INTERFACE WITH LIGHT SQUARED SIGNALS
3.7 MARKET DYNAMICS
3.7.1 DRIVERS
3.7.1.1 Increasing demand for GPS IC tablets, cameras and fitness market
3.7.1.2 Increasing demand for multifunctional mobile devices
3.7.1.3 Government support
3.7.2 RESTRAINTS
3.7.2.1 Multipath effect
3.7.2.2 Clock inaccuracies and rounding errors
3.7.2.3 Shift in satellite orbits
3.7.2.4 Increase in use of jamming devices
3.7.2.5 Privacy and electronic data retention issues
3.7.3 OPPORTUNITIES
3.7.3.1 Contracts between bigger and smaller players
3.7.3.2 Untapped market
3.7.3.3 Growing demand for location based services
3.8 MARKET SHARE ANALYSIS
3.9 PATENT ANALYSIS

4 GLOBAL GPS MARKET, BY PRODUCTS
4.1 INTRODUCTION
4.2 GPS ENABLED SMARTPHONE
4.2.1 DRIVERS
4.2.1.1 Easy penetration due to high preference
4.2.1.2 Touchless technology
4.2.1.3 High frequency catching
4.2.2 RESTRAINTS
4.2.2.1 Government policies
4.2.2.2 Wavelength issue
4.2.3 OPPORTUNITY
4.2.3.1 Government initiatives in different countries
4.3 GPS CAMERAS
4.3.1 DRIVER and RESTRAINT
4.3.1.1 Pre-loaded functionalities
4.3.1.2 High price of GPS camera
4.4 PORTABLE NAVIGATION DEVICES
4.4.1 PORTABLE AUTOMOTIVE DEVICES (PAD)
4.4.1.1 Driver
4.4.1.1.1 Contract between car manufacturers and GPS companies
4.4.1.2 Restraint
4.4.1.2.1 Additional features not present
4.4.1.3 OPPORTUNITY
4.4.1.3.1 Telematics
4.4.2 FITNESS PRODUCTS
4.4.2.1 Heart rate monitor
4.4.2.1.1 Drivers
4.4.2.1.1.1 User friendly
4.4.2.1.1.2 Cost of the device
4.4.2.1.2 Restraints
4.4.2.1.2.1 Lack of accuracy
4.4.2.1.2.2 Wrong interpretation of data
4.4.2.1.2.3 Interference problem
4.4.2.1.3 OPPORTUNITIES
4.4.2.1.3.1 Demand for GPS techniques in health clubs
4.4.2.1.3.2 Difference in the heart rates of men and women
4.4.2.2 CYCLE COMPUTER
4.4.2.2.1 Drivers
4.4.2.2.1.1 Sports such as mountain biking, racing, and tracking
4.4.2.2.1.2 Software flexibility
4.4.2.3 GPS WATCHES
4.4.3 MARINE PRODUCTS
4.4.3.1 Market Dynamics
4.4.3.1.1 Drivers
4.4.3.1.1.1 Increasing safety issue in water
4.4.3.1.1.2 No alternative technology
4.4.3.1.2 Restraint
4.4.3.1.2.1 High price
4.4.3.2 Fish Finder
4.4.3.3 Chart Plotter Simulator
4.4.3.4 Handhelds
4.4.3.5 Autopilots
4.4.3.6 Aviation Products
4.4.3.7 Market Dynamics
4.4.3.7.1 Driver
4.4.3.7.1.1 Usage in air sports
4.4.3.8 Aviation GPS receivers
4.4.3.9 Flight decks
4.4.3.10 Avionics

5 APPLICATIONS MARKET
5.1 INTRODUCTION
5.2 NAVIGATION
5.2.1 TRAFFIC CONTROL
5.2.1.1 Railways
5.2.1.2 Roadways
5.2.1.3 Airways
5.2.2 SURVEYING and MAPPING
5.2.2.1 SPACE
5.2.2.2 Marine
5.2.2.3 Air
5.2.2.4 Land
5.3 MACHINE CONTROL
5.3.1 ROBOTICS
5.3.2 AGRICULTURE
5.4 LOGISTICS TRACKING
5.4.1 CARGO and COURIER SERVICES
5.4.2 TRUCKING
5.4.3 SALES DIVISION TRACKING
5.4.4 LAW ENFORCEMENT
5.4.5 CONSTRUCTION

6 GEOGRAPHICAL ANALYSIS
6.1 NORTH AMERICA
6.2 EUROPE
6.3 ASIA-PACIFIC
6.4 ROW

7 COMPETITIVE LANDSCAPE
7.1 OVERVIEW

8 COMPANY PROFILES
8.1 AVIDYNE CORPORATION
8.1.1 OVERVIEW
8.1.2 PRODUCTS and SERVICES
8.1.3 FINANCIALS
8.1.4 STRATEGY
8.1.5 DEVELOPMENTS
8.2 ECT INDUSTRIES SA
8.2.1 OVERVIEW
8.2.2 PRODUCTS and SERVICES
8.2.3 FINANCIALS
8.2.4 STRATEGY
8.2.5 DEVELOPMENTS
8.3 FEI-ZYFER INC
8.3.1 OVERVIEW
8.3.2 PRODUCTS and SERVICES
8.3.3 FINANCIALS
8.3.4 STRATEGY
8.3.5 DEVELOPMENTS
8.4 FURUNO ELECTRIC CO. LTD
8.4.1 OVERVIEW
8.4.2 PRODUCTS and SERVICES
8.4.3 FINANCIALS
8.4.4 STRATEGY
8.4.5 DEVELOPMENTS
8.5 GARMIN INTERNATIONAL INC
8.5.1 OVERVIEW
8.5.2 PRODUCTS and SERVICES
8.5.3 FINANCIALS
8.5.4 STRATEGY
8.5.5 DEVELOPMENTS
8.6 HEMISPHERE GPS
8.6.1 OVERVIEW
8.6.2 MARKET and PRODUCTS
8.6.3 FINANCIALS
8.6.4 STRATEGY
8.7 JOHNSON OUTDOORS INC
8.7.1 OVERVIEW
8.7.2 PRODUCTS and SERVICES
8.7.3 FINANCIALS
8.7.4 STRATEGY
8.7.5 DEVELOPMENTS
8.8 KVH INDUSTRIES
8.8.1 OVERVIEW
8.8.2 PRODUCTS and SERVICES
8.8.3 FINANCIALS
8.8.4 STRATEGY
8.8.5 DEVELOPMENTS
8.9 MITAC INTERNATIONAL CORP
8.9.1 OVERVIEW
8.9.2 PRODUCTS and SERVICES
8.9.3 FINANCIAL
8.9.4 STRATEGY
8.10 NAVICO INC
8.10.1 OVERVIEW
8.10.2 PRODUCTS and SERVICES
8.10.3 FINANCIALS
8.10.4 STRATEGY
8.10.5 DEVELOPMENTS
8.11 NOVATEL INC
8.11.1 OVERVIEW
8.11.2 PRODUCT and SERVICES
8.11.3 FINANCIALS
8.11.4 STRATEGY
8.11.5 DEVELOPMENTS
8.12 OROLIA SA
8.12.1 OVERVIEW
8.12.2 PRODUCTS and SERVICES
8.12.3 FINANCIALS
8.12.4 STRATEGY
8.12.5 DEVELOPMENTS
8.13 POLAR ELECTRO OY
8.13.1 OVERVIEW
8.13.2 PRODUCTS and SERVICES
8.13.3 FINANCIALS
8.13.4 STRATEGY
8.13.5 DEVELOPMENTS
8.14 RAYTHEON COMPANY
8.14.1 OVERVIEW
8.14.2 PRODUCTS and SERVICES
8.14.3 FINANCIALS
8.14.4 STRATEGY
8.14.5 DEVELOPMENTS
8.15 ROCKWELL COLLINS
8.15.1 OVERVIEW
8.15.2 PRODUCTS and SERVICES
8.15.3 FINANCIALS
8.15.4 STRATEGY
8.15.5 DEVELOPMENTS
8.16 SIRF TECHNOLOGY HOLDINGS
8.16.1 OVERVIEW
8.16.2 PRODUCTS and SERVICES
8.16.3 FINANCIALS
8.16.4 STRATEGY
8.16.5 DEVELOPMENTS
8.17 SYMMETRICOM INC
8.17.1 OVERVIEW
8.17.2 PRODUCTS and SERVICES
8.17.3 FINANCIALS
8.17.4 STRATEGY
8.17.5 DEVELOPMENTS
8.18 TOMTOM NV
8.18.1 OVERVIEW
8.18.2 PRODUCTS and SERVICES
8.18.3 FINANCIALS
8.18.4 STRATEGY
8.18.5 DEVELOPMENTS
8.19 TRIMBLE
8.19.1 OVERVIEW
8.19.2 PRODUCTS and SERVICES
8.19.3 FINANCIALS
8.19.4 STRATEGY
8.19.5 DEVELOPMENTS

APPENDIX
? U.S. PATENTS
? EUROPE PATENTS
? JAPAN PATENTS

LIST OF TABLES

TABLE 1 GLOBAL GPS MARKET REVENUE, BY APPLICATIONS, 2010 - 2016 ($BILLION)
TABLE 2 GPS MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($BILLION)
TABLE 3 VARIOUS SOFTWARE FOR GPS APPLICATIONS
TABLE 4 DIFFERENT PHASES IN GPS SYSTEM
TABLE 5 DEVELOPMENT OF SATELLITES, BY GEOGRAPHY
TABLE 6 POLICIES RUN BY U.S. GOVERNMENT TO INCREASE AWARENESS OF GPS PRODUCTS
TABLE 7 MAJOR COMPANIES and THEIR REVENUE, 2010 ($BILLION)
TABLE 8 PATENTS, BY COMPANIES, 2006 - 2011
TABLE 9 COMPARISON BETWEEN GLOBAL SMARTPHONE and GPS SMARTPHONE MARKET VOLUME, 2009 - 2016 (BILLION UNITS)
TABLE 10 GPS ENABLED SMARTPHONE MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($BILLION)
TABLE 11 PND DEVICES MARKET VOLUME, BY PRODUCTS, 2010 - 2016 (MILLION UNITS)
TABLE 12 PORTABLE AUTOMOTIVE DEVICE MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($BILLION)
TABLE 13 COMPANIES TIE UP WITH OEM MANUFACTURERS
TABLE 14 GPS FITNESS PRODUCTS MARKET VOLUME, BY GEOGRAPHY, 2010 - 2016 (MILLION UNITS)
TABLE 15 PRICE LIST OF VARIOUS HEART RATE MONITORS
TABLE 16 GPS WATCHES, THEIR PURPOSE and PRICE
TABLE 17 AVIATION PRODUCTS MARKET VOLUME, BY GEOGRAPHY, 2010 - 2016 (MILLION UNITS)
TABLE 18 GPS NAVIGATION MARKET SHARE, BY GEOGRAPHY, 2010 - 2016
TABLE 19 GPS NAVIGATION MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($BILLION)
TABLE 20 AIRLINE INDUSTRY MARKET REVENUE, BY GEOGRAPHY, 2011 ($BILLION)
TABLE 21 BENEFITS OF GPS IN SPACE
TABLE 22 GPS MACHINE CONTROL MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($MILLION)
TABLE 23 GPS AGRICULTURE MARKET REVENUE, BY GEOGRAPHY, 2010 - 2016 ($MILLION)
TABLE 24 LOGISTICS TRACKING
TABLE 25 DIFFERENT USES OF GPS FOR SALES DIVISION TRACKING
TABLE 26 NORTH AMERICA: GPS MARKET REVENUE, BY COUNTRY, 2010 - 2016 ($BILLION)
TABLE 27 NORTH AMERICA: GPS MARKET VOLUME, BY COUNTRY, 2010 - 2016 (MILLION UNITS)
TABLE 28 EUROPE: GPS MARKET REVENUE, BY COUNTRY, 2010 - 2016 ($BILLION)
TABLE 29 EUROPE: GPS MARKET VOLUME, BY COUNTRY, 2010 - 2016 (MILLION UNITS)
TABLE 30 APAC: GLOBAL GPS MARKET REVENUE, BY COUNTRY, 2010 - 2016 ($BILLION)
TABLE 31 ROW: GPS MARKET REVENUE, BY COUNTRY, 2010 - 2016 ($BILLION)
TABLE 32 MERGERS and ACQUISITIONS, 2009 - 2011
TABLE 33 COLLABORATIONS/PARTNERSHIPS/AGREEMENTS/ JOINT VENTURES, 2009 - 2011
TABLE 34 NEW PRODUCTS DEVELOPMENT, 2008 - 2011
TABLE 35 OTHERS, 2010 - 2011
TABLE 36 ECT INDUSTRIES SA: MARKET REVENUE, 2009 - 2010
TABLE 37 ECT INDUSTRIES SA: FINANCIAL ANALYSIS, 2010
TABLE 38 FEI-ZYFER INC: MARKET REVENUE, 2009 - 2010 ($MILLION)
TABLE 39 FURONO ELECTRIC CO. LTD: MARKET REVENUE, 2010 - 2011 ($MILLION)
TABLE 40 GARMIN INTERNATIONAL INC: NET SALES, 2009 - 2010 ($BILLION)
TABLE 41 HEMISPHERE GPS: MARKET REVENUE, BY SEGMENTS, 2009 - 2010 ($MILLION)
TABLE 42 DIFFERENT FINANCIAL RATIOS, 2009 VS 2010
TABLE 43 FINANCIAL ANALYSIS, BY SEGMENTS, 2008 - 2010 ($MILLION)
TABLE 44 LIQUIDITY RATIO OF THE COMPANY, 2009 - 2010
TABLE 45 ROCKWELL COLLINS: MARKET REVENUE, 2010 - 2011 ($BILLION)
TABLE 46 TOMTOM NV: MARKET REVENUE, BY SEGMENTS, 2009 - 2010 ($BILLION)
TABLE 47 TOMTOM NV: RATIO ANALYSIS - LIQUIDITY RATIO
TABLE 48 TOMTOM NV: RATIO ANALYSIS - TURNOVER RATIO
TABLE 49 TRIMBLE: MARKET REVENUE, BY SEGMENTS, 2009 - 2010 ($BILLION)

LIST OF FIGURES

FIGURE 1 GPS PRODUCT SEGMENTATION, 2011
FIGURE 2 NETWORK OF GPS SYSTEM
FIGURE 3 CONTROL SEGMENT OF GPS SYSTEM
FIGURE 4 SEGMENTATION OF THE GPS MARKET
FIGURE 5 IMPACT ANALYSIS OF DRIVERS OF GPS MARKET
FIGURE 6 IMPACT ANALYSIS OF RESTRAINTS OF GPS MARKET
FIGURE 7 MARKET SHARE OF AUTOMOTIVE DEVICES, BY GEOGRAPHY, 2010
FIGURE 8 GROWTH STRATEGY OF GPS SERVICES
FIGURE 9 MARKET SHARE OF GPS, BY COMPANY, 2010
FIGURE 10 PATENTS, BY COUNTRY, 2006 - 2011
FIGURE 11 PATENTS, BY PRODUCTS, 2006 - 2011
FIGURE 12 IMPACT ANALYSIS OF DRIVERS OF GPS ENABLED SMARTPHONE
FIGURE 13 IMPACT ANALYSIS OF RESTRAINTS OF THE GPS ENABLED SMARTPHONE
FIGURE 14 DISTRIBUTION OF PND MARKET, BY SEGMENTS, 2011
FIGURE 15 AUTOMOTIVE DEVICE MARKET REVENUE ($BILLION) and Y-O-Y GROWTH RATE (%), 2010 - 2016
FIGURE 16 IMPACT ANALYSIS OF DRIVERS OF HEART RATE MONITOR
FIGURE 17 IMPACT ANALYSIS OF RESTRAINTS OF HEART RATE MONITOR
FIGURE 18 IMPACT ANALYSIS OF DRIVERS OF CYCLE COMPUTER
FIGURE 19 GPS MARINE DEVICES MARKET VOLUME (MILLION UNITS) and Y-O-Y GROWTH RATE (%), 2010 - 2016
FIGURE 20 GPS AVIATION DEVICE MARKET VOLUME (MILLION UNITS) and Y-O-Y GROWTH (%), 2010 - 2016
FIGURE 21 GROWTH OF GPS NAVIGATION USERS, BY GEOGRAPHY, 2011
FIGURE 22 INTERNATIONAL AGENCIES FOR GPS TRAFFIC SYSTEM
FIGURE 23 GLOBAL GPS LOGISTICS MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 24 GLOBAL GPS CARGO and COURIER SERVICES MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 25 GLOBAL GPS MARKET REVENUE IN TRUCKING, 2010 - 2016 ($BILLION)
FIGURE 26 GPS MARKET IN SALES DIVISON TRACKING, 2010 - 2016 ($BILLION)
FIGURE 27 USES OF GPS FOR LAW ENFORCEMENT
FIGURE 28 GPS MARKET SIZE, BY LAW ENFORCEMENT, 2010 - 2016 ($BILLION)
FIGURE 29 USES OF GPS IN CONSTRUCTION
FIGURE 30 GLOBAL GPS CONSTRUCTION MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 31 NORTH AMERICA: Y-O-Y GROWTH RATE OF GPS MARKET, 2011 - 2016
FIGURE 32 NORTH AMERICA: GPS MARKET VOLUME, BY COUNTRY, 2010 - 2016 (MILLION UNITS)
FIGURE 33 EUROPE: GROWTH OF GPS MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 34 EUROPE: Y-O-Y GROWTH RATE OF GPS MARKET, 2011 - 2016
FIGURE 35 EUROPE: GPS MARKET VOLUME, BY COUNTRY, 2010 - 2016 (MILLION UNITS)
FIGURE 36 APAC: GPS ENABLED MOBILE PHONE MARKET REVENUE, 2011 - 2016 ($BILLION)
FIGURE 37 APAC: GROWTH OF THE GPS MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 38 APAC: Y-O-Y GROWTH RATE OF GPS MARKET, 2011 - 2016
FIGURE 39 APAC: GPS MARKET VOLUME, 2010 - 2016 (MILLION UNITS)
FIGURE 40 ROW: GROWTH OF THE GPS MARKET REVENUE, 2010 - 2016 ($BILLION)
FIGURE 41 ROW: Y-O-Y GROWTH RATE OF THE GPS MARKET, 2011 - 2016
FIGURE 42 ROW: GPS MARKET VOLUME, 2010 - 2016 (MILLION UNITS)
FIGURE 43 KEY GROWTH STRATEGIES, 2008 - 2011
FIGURE 44 CUMULATIVE SHAREHOLDER RETURN OF GARMIN
FIGURE 45 MITAC STOCK CANDLE STICK TECHNICAL ANALYSIS (OVER 1 YEAR)
FIGURE 46 MITAC BUSINESS MODEL
FIGURE 47 SHAREHOLDER RETURN PERFORMANCE

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