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Natural and Organic Personal Care Products in the U.S., 5th Edition

Natural and Organic Personal Care Products in the U.S., 5th Edition

Publication date: December 2011
Report price: $ 3 750

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Summary

Table of Contents

In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to $7.7 billion–could top $11.0 billion as of 2016. Already, natural HBC is such a solid performer, that it can be considered a component of the mainstream personal care market: Many of the players have finally learned that their moisturizer, shampoo, or eye shadow must be packaged as slickly as non-natural versions. And “green” consumers are more receptive, too, even to the point of remaining loyal to natural HBC brands in the recession of 2008-2009. But what comes next? In the coming years, the battleground will be complicated by the Big Blur of retail channels; by new digital sell-through media; by reformulations to please mainstream America; and by changing world economics that will start to reverse the generations-old flow of U.S. brands to developing countries. The opportunities get hotter and hotter... But is it time to begin looking for the cracks?

Packaged Facts’ newest edition of our best-selling guide to the natural HBC market portrays its molten dynamics. Separate chapters on skincare, haircare, and makeup contain historical and future dollar patterns, together with Packaged Facts’ famous in-depth analysis. Extensive demographic data from Packaged Facts’ own February 2011 consumer survey are also included. Plus the battle profiles of Better Botanicals, Clorox/Burt’s Bees, Estee Lauder/Aveda, Hain Celestial, Weleda, and others are detailed.

Organic And Natural Toiletry Industry in the United States

Chapter 1: Executive Summary: Report Parameters in Terms of Products, Retail Channels, and Solar Systems; Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011; Skincare Category Radiant at $5.9 Billion in 2011; Natural Haircare Bumps Up to $2.1 Billion in 2011; Makeup Category Climbs to $455.0 Million in 2011; Americans Were Still Awakening to Natural HBC in 2005-2011; “Ubiquity” Describes Natural HBC’s Explosion Across U.S. Retail Channels; Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?; Let’s Not Get Sick!; At Least 40,000 Doors in Natural Food/HBC Channel; Almost 40% of Adults Read Labels on Personal Care Products; A Third Keep Trying Natural Brands Till Finding Ones That Work; High Prices a Big Drag for Some—But Others Don’t Care; Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
Chapter 2: The Overall U.S. Natural Personal Care Market
Introduction: “Natural” vs. “Organic”; Report Parameters in Terms of Products, Retail Channels, and Solar Systems; Sales Through All Channels Included in Our Estimates; Methodology
Glossary: Twenty-One Useful Definitions
The Products: Three Natural HBC Categories: Skincare, Haircare, and Makeup; Typical Natural HBC Ingredients; Rare Ingredients Afford Unique Positionings; Seven Controversial Ingredients
Regulation and Safety: NSF/ANSI 305: “A Living Document”; Interview with Jaclyn Bowen, Soldier for Quality Organic Content
Overall Market Size and Growth: Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011; Americans Were Still Awakening to Natural HBC in 2005-2010; Skincare Category Radiant at $5.9 Billion; Natural Haircare Bumps Up to $2.1 Billion; Makeup Category Climbs to $455.0 Million; Market Composition: Skincare Still Dominates, But Haircare Gains Ground; Market Composition: Organic Formulations Account for a Quarter of Retail Dollars; Market Composition: Mass Gains Slightly, Natural Grocery Loses Ground, “Other” Channels Win Share
Factors in Future Overall Market Growth: Natural HBC Bucks 2008-2009 Recession, Offers Golden Potential Beyond 2011; Americans of All Ages Use Natural HBC; Devotees and Dabblers: The Greenest of Us Use Non-Natural HBC, Too; Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?; Let’s Not Get Sick!; Natural/Organic Efforts of HBC Majors May Be Mistrusted; Natural Haircolor, Nail Polishes to Bolster Entire Market
Projected Overall Market Sales: Natural HBC Predicted to Reach $13.6 Billion in 2016; Natural Skincare Category to Ascend to Nearly $9.4 Billion; Haircare to Surpass $3.5 Billion; Natural Makeup in Fast-and-Slow Progress to $735.0 Million; In Longer-Range Forecast, $24.2 Billion Possible in 2022
Chapter 3: Insights and Opportunities
Insights and Opportunities: Four Issues to Address; “Organic” Is Nice, but Let’s Think “Natural”; Ubiquity and a Sharper Sword; Go International—Right Now!; Hot Spots for 2012
Chapter 4: The Natural Skincare Category
The Products: Scope of Natural Skincare Category; Natural/Organic Skincare Products Useful in Every Lifestage; Healthy = Beautiful; The Natural Skincare Category’s Seven Segments; Fragrance Classed with Various Other Natural Skincare Products; Skincare Needs of Ethnic Consumers; Skincare for Teens/Tweens/Babies
Natural Skincare Category Size and Growth: Skincare Category Pumps to $5.9 Billion in 2011; “Skincare Proper” Commands Share of Mass-Retail Sales by Product Segment…; …But Natural Grocery/HBC Stores Still Dominate Share of Sales by Outlet
Factors in Future Growth: Some Factors in Overall Market Growth Are Operative in Skincare Category, Too; Beware the Monster Frogs: America Fears Carcinogens, Other Toxins in Homes and Water Tables; Natural Skincare’s Bridges to Prestige and Mass Are Price, Universal Positionings on Conditions/Concerns; Rise of Ethnics to Help Natural Skincare Sales Grow for Next 30 Years; Women Re-Experience Acne During Menopause; Natural Fragrance a Tiny Niche in 2011, But Consumers Are Exploring It
Projected Sales: Natural Skincare Category to Jump to $9.4 Billion by 2016; Long-Range, Natural Skincare Could Hit $16.5 Billion in 2022
The Marketers of Natural Skincare Products: In 2011, Still More Than 1,000 Competitors; In Mass, Few Significant Natural Skincare Marketers, But Collective Power Grows; Specialists Dominate Natural Skincare; Table of Marketers and Brands
Marketer and Brand Share: Many Natural Skincare Brands on Deck for Future Glory; Clorox, Hain Celestial Lead Skincare Proper; …and Same Duo Lead in Hand & Body Lotion, Too; Top Natural Deodorant Players Are Colgate and French Transit; Soap Segment: Clorox/Burt’s Bees, Dr. Bronner’s Outpace Rivals; Suncare: California Baby Outcrawls Much Bigger Companies
International Product Trends: Notes on Use of PLA Data; In 2011, U.S. Still Hotbed for New Natural Skincare Products; “Organic” and “Natural” Lead Skincare Descriptors on Labels; Four Interesting New Natural Skincare Products
Consumer Advertising and Promotions: Traditional Natural Skincare Ad Media Give Way to New and Newer Media; Print Ad Themes for Natural Skincare Products; Showcase Ads; Our Sources of Natural Skincare Ads
Chapter 5: The Natural Haircare Category
The Products: Natural Haircare Category Defined; Same Three Product Segments as Mainstream, But Different Emphases; Cosmeceutical Functions; Haircare Needs of U.S. Ethnic Population Sectors
Category Size and Growth: Natural Haircare Blasts to $1.9 Billion in 2010; Shampoo, Conditioner Still Rule Natural Haircare Sales by Segment; Dollars Migrate From Natural Grocery Channel to Mass and Direct— Then Away from Mass
Factors in Future Growth: Overall Market Positives Hold True in Natural Haircare Category; Natural Haircare Brands Not So Easily Commoditized As Non-Natural Brands…; Where’s the Foam?!; You’ll Keep It, If You Treat It Nice; African Americans Best Ethnic Target for Natural Haircare Marketers; But It’s Getting Easier to Position to Hispanics and; Asians; Positioning to U.S. Blacks Ties in With Rising Economies in Africa; Natural Haircolor to Boom
Projected Sales: Natural Haircare to Regain Double-Digit Pace, Will Hit $3.5 Billion in 2016; Long-Range Forecast: $6.4 Billion in 2022
The Marketers of Natural Haircare Products: In 2011, Competitors in Natural Haircare May Top 1,200; In Mass, Only Nine (9) “Significados”; ... But a Collective Force of 26 Other Marketers/Brands; Lies in Wait; Specialists Dominate Natural Haircare; Table of Marketers and Brands
Marketer and Brand Share: Vogue Rules Natural Haircare Universe of Nine Key Marketers in Mass; Vogue, Estee Lauder Are Natural Shampoo Leaders; Vogue, Dabur/Namaste the Strongest in Conditioners; Estee Lauder is Sole Natural Player of Note in Shampoo-Conditioner Combo Packs; Dabur/Namaste, Vogue, Estee Lauder Dominate Hairdressings; Dabur/Namaste Has the Best-Selling Natural Relaxer; Renpure the Only Significant Marketer of Natural Hairspray in Mass; Namaste Dominates Hairdressings; Namaste Has the Best-Selling Natural Relaxer; Few or No Significant Showings in Other Product Segments
International Product Trends: About PLA Data…; New Natural Haircare Product Activity Centers on United States; “Natural,” “Upscale,” “Organic” Are Top Claims/Tags on Natural Haircare Intros; Budding Natural Haircare Product Trends: Dry Shampoo, Haircolor
Consumer Advertising and Promotions: Digital Media Level the Natural Haircare Playing Field; In Mags, Natural Haircare Products Relegated to Ad Showcases; Sources of Natural Haircare Ad Examples
Chapter 6: The Natural Makeup Category
The Products: Parameters of the Natural Makeup Category; Four Natural Makeup Segments Are Face, Eye, Lip, Nail; Special Note: Expect Lots of Action in Natural Nail Polish Segment; Natural Makeup Is Increasingly Cosmeceutical
Category Size and Growth: Natural Makeup Category Reaching $455.0 Million in 2011; A Category with Strong Drivers and Limiters; Lipcolor Is Dominator of Natural Makeup Sales in Mass Channels; Natural Grocery Channel Moves the Most Natural Makeup, But Is Leaking Share of Sell-Through
Factors in Future Growth: Natural Makeup’s Recession-Resistance; Calling All Girls… of All Ages; Makeup Choice a Very Personal Matter; Vanity Overrules Wellness—So “Natural” Will Continue to Outsell “Organic”; This Could Be Major: Non-Toxic Nail Polishes
Projected Sales: Natural Makeup to Hit $735 Million in 2016; Natural Makeup’s Long-Range Forecast: $1.3 Billion in 2022
The Marketers: As of 2011, Still 300-Plus Natural Makeup Marketers; ... But a Mere Four Are Significant in Mass; Most Natural Makeup Firms Are Privately Held Specialists; Table of Marketers and Brands
Marketer and Brand Share: Four Natural Makeup Stars in Mass: Shiseido/Bare Escentuals, Clorox/Burt’s Bees, Physicians Formula, Yes To Carrots; Eye Makeup: Physicians Formula Still the Lone Natural Standout; Face Makeup: Physicians Formula Rules Here, Too; Lip Makeup: Clorox/Burt’s Bees Remains Dominant; Nail Polish/Treatments: Clorox/Burt’s Bees the Only Real Player/Brand in Mass; International Product Trends
Interpreting PLA Data on Natural Makeup Rollouts…: U.S. Accounts for Half of New Natural Makeup Launches; Top Three Claims on New Natural Makeup SKUs: “Natural,” “Upscale,” “Organic”
Consumer Advertising and Promotions: Print, Broadcast Complemented by Lower-Budget Media—Small Natural Makeup Marketers Empowered; Natural Makeup Print Ads; Beauty Blogs, Facebook Pages, and Consumers’ Own Reviews; Viral and Promo Videos; Majors Fight Back with Own Ad Strategies; Our Sources for Natural Makeup Ads
Chapter 7: The Competitive Situation
The Competitive Situation: Brief Overview; Deals: Acquisitions, Divestments, and a Bankruptcy; Eight Competitive Profiles Follow…
Competitive Profile: Dabur India Ltd./Namaste Laboratories: Turnover of R41.1 Billion in 2011; Namaste Empowered on International Scene
Competitive Profile: The Estee Lauder Cos., Inc./Aveda Corp.: Net Sales Leap to $8.8 Billion in FY2011; Estee’s Brand Stable Keyed to Reflect Real-Life Natural-to-Synthetic HBC Ratio; Four Natural Brands Out of 30; Estee’s New Retail Model: High Touch; Other Estee Lauder Brands
Competitive Profile: The Hain Celestial Group, Inc.: Net Sales Hit $1.1 Billion (Again) in Fiscal 2011; Hain Actively Works Both Sides of Atlantic—and Pacific, Too; Hain as Serial Acquirer; Many Hain Celestial Brands Are Household Words
Competitive Profile: L’Oreal S.A./The Body Shop International PLC: Sales of €19.5 Billion in 2010; Very Good Outlook for 2011; Founded in 1976, the Body Shop Is Age 5 in L’Oreal Years; L’Oreal’s Stable of Other Beauty Brands
Competitive Profile: Natural Products Group LLC/Arbonne and Nature’s Gate: Sales Estimated at About $500.0 Million; Arbonne International LLC Gets a High-Powered CEO; Levlad, Inc., and Its Blue Chip, Alterno Nature’s Gate Brand
Three Natural Soap Marketers to Watch: British Hipster Soap, Soap Nuts, and Soap That Sells Itself
Marketer to Watch: Lush Handmade Cosmetics, Ltd.: Sales Estimated at $350-$400 Million in 2011; Lush Vertically Integrates/The Power of Lush; Out-of-the-Box Thinking Creates a Co-Positioning for Every Customer
Marketer to Watch: NaturOli Beautiful LLC: Naturoli Built Upon Ethics and a Sense of Adventure; Soap Nuts Bolster NaturOli’s Sales Base
Marketer to Watch: Sappo Hill Soapworks: Skyrocketing Sales of Soap, Just Soap
Chapter 8: Distribution and Retail
Distribution: Product Paths for Natural HBC: Traditional Four-Step, DSD, and Direct Sales
At the Retail Level: At Least 40,000 Doors in Natural Food/HBC Channel
Focus on Green Retail Trends: Zero Waste, Precycling, and Homemade HBC: Albertson’s Pledged to Zero Waste in 2012; Precycling: Where Are the Zero-Packaging Stores?; Crafting Natural HBC at Home May Spawn Small-Batch Firms
Distributor Profile: United Natural Foods, Inc. (UNFI): Net Sales Top $4.5 Billion in Fiscal 2011; UNFI, Largest Natural Grocery/HBC Distributor, Moves 60,000 Products; UNFI Unloads Non-Natural HBC, Sticks With Natural Versions
Retailer Profile: Kokua Country Foods, Inc./Kokua Market
Chapter 9: The Natural HBC Consumer
The Packaged Facts Online Consumer Survey 2011: Packaged Facts Interviews 2,000 Adults; How to Read the Index; The Overall Gauge
Use of Natural Personal Care Products: Psychographics and Attitudes: Almost 40% of Adults Read Labels on Personal Care Products; A Third Keep Trying Natural Brands Till Finding Ones That Work; High Prices a Big Drag for Some—But Others Don’t Care; Lingering Concerns Regarding Natural HBC Safety and Efficacy; Consumers Define "Natural," "Organic," and "Green"; America Strives to Be Well; Packaging; Social Media and E-Tail: A Nation Going, Going—Gone!—Digital
Overview of the Natural HBC Consumer: A Thriving Market, Driven by Few Users?! That Spells Big Potential; Natural Skincare and Haircare User-Bases Are Nearly Equal in Size; Natural HBC User-Base Features Women, Relative Youth, Kids, College; Natural HBC Use Skews to Hispanics, African Americans
The Consumer of Natural Skincare Products: One in 10 Adults Uses Natural Skincare Products; Moisturizer, Deodorant Most Widely Used Natural Skincare Items; Boomers, College Grads, Both Genders, Are Stars in Natural Skincare Base
The Consumer of Natural Haircare Products: In Natural Haircare Category, Too, One in 10 Adults Are Users; Haircare Products the Best Accepted of Natural HBC Categories; Only Suburbanites Stand Out in Natural Haircare User-Base
The Consumer of Natural Makeup Products: One in Eight Women Use Natural Makeup; Foundation the Most Popular Natural Makeup Type; Twentysomethings, Presence of Kids, Affluence, All Point to Novelty Factor
Use of Selected Natural HBC Brands: Burt’s Bees the Most Widely Used Natural HBC Brand
Appendix: Addresses of Selected Marketers

Publication date: December 2011
Report price: $ 3 750

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$ 3 750 - 1 User License

$ 5 625 - 1-5 User License

$ 7 500 - Global Site

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