Global Bariatric (Obesity) Surgical Devices Industry

  • November 2012
  • -
  • Global Industry Analysts
  • -
  • 271 pages

This report analyzes the worldwide markets for Bariatric (Obesity) Surgical Devices in US$ Million. The US market is analyzed by the following Segments: Gastric Bypass Devices, Gastric Banding Devices, and Sleeve Gastrectomy. The European market is separately analyzed by the following Segments: Adjustable Gastric Banding Devices, Gastric Bypass Devices, and Intragastric Balloon Devices. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 31 companies including many key and niche players such as Allergan, Inc., Agency for Medical Innovations, Bariatric Solutions GmbH, Cousin Biotech, Covidien Plc, Ethicon Endo-Surgery, Inc., Helioscopie SA, Medical Innovation Development Company, PARÉ Surgical, Inc., Satiety, Inc., Silimed Ltda., and Surgical IOC. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents




I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. OBESITY: A GLOBAL EPIDEMIC II-1
Obesity - A Major Health Concern II-1
Growing Problem of Obesity in Asia II-1
Obesity - Quick Statistics II-2
Table 1: Leading Countries by Percentage of Obese Population
(2010) (includes corresponding Graph/Chart) II-3

Table 2: Obesity Rates (%) in OECD Countries (includes
corresponding Graph/Chart) II-4

Table 3: Obese and Overweight and Obese Population in the World
(2010): Percentage Share Breakdown by Region for US, European
Union, and Rest of World (includes corresponding Graph/Chart) II-5

Table 4: Abdominal Obesity Prevalence (%) by Region and
Gender (includes corresponding Graph/Chart) II-5

Table 5: Obesity Prevalence (%) by Region and Gender (2012)
(includes corresponding Graph/Chart) II-6

2. AN OVERVIEW OF THE BARIATRIC SURGERY MARKET II-7
Surgery Provides Hope for Morbidly Obese Patients II-7
Impact of Economic Slowdown II-7
World Estimates and Forecasts II-8
Table 6: World Recent Past, Current and Future Analysis for
Bariatric Surgery: Annual Number of Gastric Bypass, Gastric
Banding, and Sleeve Gastrectomy Procedures for Years 2010
through 2018 (in Thousands) (includes corresponding
Graph/Chart) II-9

Table 7: World Historic Review for Bariatric Surgery: Annual
Number of Gastric Bypass, Gastric Banding, and Sleeve
Gastrectomy Procedures for Years 2004 through 2009 (in
Thousands) (includes corresponding Graph/Chart) II-10

Table 8: World 15-Year Perspective for Bariatric Surgical
Procedures by Segment - Percentage Breakdown of Gastric
Bypass, Gastric Banding, and Sleeve Gastrectomy Procedures
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) II-11
Growing Obesity Prevalence Drives Development of Weight Loss
Therapies II-11
Sleeve Gastrectomy - Challenging the Growth of Banding Procedures II-12
Competitive Landscape II-12
Table 9: Leading Players in the Global Bariatric Surgery
Devices Market (2011): Percentage Share Breakdown of Value
Sales for Ethicon Endo-Surgery, Covidien, Allergan, and
Others (includes corresponding Graph/Chart) II-13

3. MARKET DYNAMICS II-14
Bariatric Surgery Adoption Rate Still Low II-14
Relevance of Bariatric Surgery in Pediatrics II-14
Bariatric Surgery - Potential Opportunities for Medical Tourism II-15
Compliance Trends with Physician Advise in Post-Surgery Scenario II-15
Table 10: Recommendation Compliance After Surgery - Weight
Loss in Compliant and Non-Compliant Patients II-16
Risk of Bariatric Surgery on Pregnancy II-16
Stomaphyx Surgery - Addressing Post-Surgical Complications II-16
VBLOC - An Alternative to Bariatric Surgery II-16
Endobarrier - An Experimental Device Offers Alternative to
Surgery II-17

4. AN INTRODUCTION TO OBESITY II-18
Obesity - A Conceptual Definition II-18
Childhood Obesity II-18
Causes of Obesity II-18
Dietary Habits II-19
Sedentary Lifestyle II-19
Genetic Factors II-19
Medical and Psychiatric Illnesses II-19
Socioeconomic Factors II-19
Diagnosis of Obesity II-20
Body Mass Index (BMI) II-20
Table 11: Classification of Obesity as per BMI II-20
Table 12: Classification for Class III Obesity II-20
Deriving Body Fat Percentage from BMI II-21
Central Obesity II-21
Table 13: Central Obesity in Men and Women - Criteria for
Identification Using Absolute Waist Circumference and
Waist-Hip Ratio Methods II-21
Impact of Obesity on Health II-21
Mortality II-21
Morbidity II-22
Major Obesity-Related Diseases II-22
Obesity Treatment II-23
Diet Therapy II-23
Lifestyle Modification II-23
Pharmacotherapy II-24
Medical Devices II-24
Bariatric Surgery II-24
Clinical Protocols for Obesity Treatment II-24

5. BARIATRIC SURGERY - AN INSIGHT II-25
Defining Bariatrics II-25
Bariatric Surgery II-25
Patient Eligibility for Bariatric Surgery II-25
Role of Technologies in the Growth of Bariatric Surgery II-26
Endoluminal and Transgastric Surgeries II-26
Laparoscopy II-26
Endoscopy in Bariatric Surgery II-27
Advantages of Bariatric Surgery II-27
Disadvantages of Bariatric Surgery II-27

6. SURGICAL OPTIONS FOR OBESITY TREATMENT II-29
Surgical Treatment for Obesity II-29
Classification of Bariatric Surgery Procedures II-29
Number of Bariatric Surgeries II-29
Table 14: Number of Bariatric Surgeries (2009): Percentage
Share Breakdown of Procedure Volume by Country/Region
(includes corresponding Graph/Chart) II-30

Table 15: Number of Bariatric Surgeries by Type of Procedure
(2009): Percentage Share Breakdown of Volume for
Restrictive/Malabsorptive Gastric Banding, Laparoscopic
Adjustable Gastric Banding, Sleeve Gastrectomies,
Biliopancreatic Diversion/ Duodenal Switch, and Others
(includes corresponding Graph/Chart) II-30
Restrictive Procedures II-31
Vertical Banded Gastroplasty II-31
Laparoscopic Adjustable Gastric Banding II-31
Eligibility Criteria for Gastric Banding Patients II-32
Advantages of Gastric Banding II-32
Adverse Effects of Banding II-33
Malabsorptive Procedures II-33
Biliopancreatic Diversion Procedure II-33
Biliopancreatic Diversion with Duodenal Switch II-34
Benefits and Drawbacks of the Procedure II-34
Combination Procedures II-34
Gastric Bypass Surgery II-35
Table 16: Effectiveness of Gastric Bypass Surgery Bypass
Surgery Complications (includes corresponding Graph/Chart) II-35
Variations of Gastric Bypass II-36
Loop Gastric Bypass II-36
Mini Gastric Bypass II-36
Table 17: Key Performance Characteristics of Laparoscopic
Mini Gastric Bypass Surgery II-37
Long-Limb Gastric Bypass II-37
Gastric Bypass, Roux En-Y (Proximal) II-37
Gastric Bypass, Roux en-Y (Distal) II-37
Open Vs Laparoscopic Gastric Bypass Surgery II-37
Complications of Gastric Bypass Procedure II-38
Anastamotic Leakage II-38
Anastamotic Stricture II-38
Dumping Syndrome II-38
Major Complications of Laparoscopic Gastric Bypass II-38
Sleeve Gastrectomy II-39
Gastric Plication II-39
Analysis of Various Bariatric Procedures II-40
Table 18: A Comparative Analysis of Various Bariatric Surgery
Procedures II-41

Table 19: Efficacy Rates of Bariatric Procedures (At 2 Year
of Surgery) II-41
Gastric Banding Vs Gastric Bypass II-41
Table 20: Comparison of Gastric Band and Gastric Bypass
Surgeries II-42

7. BARIATRIC SURGERY DEVICES II-43
Adjustable Gastric Bands II-43
Background II-43
Available Gastric Bands II-43
Adjustable Gastric Bands Marketed in the US and Europe II-44
Allergan and Ethicon Vie for Global Gastric Band Market Share II-44
Table 21: Leading Players in the Global Gastric Bands Market
(2010): Percentage Share Breakdown of Value Sales for
Allergan, Johnson and Johnson/ Ethicon, and Others (includes
corresponding Graph/Chart) II-44
Intragastric Balloon II-45
Implantable Gastric Stimulator (IGS) II-45
Surgical Clamps/Gastric Surgery Clamps II-45
Clip Applier II-46
Endo Stitch II-46
Pneumoperitoneum Needle II-46
Surgical Staple II-46
Trocars II-47

8. RESEARCH/STUDY FINDINGS II-48
Research Finds Excess Weight Loss among Obese People without
Diabetes II-48
Bariatric Surgery Reduces Risk of Cardiovascular Deaths II-48
Reduced Obesity-Related Medical Costs Lower Cost of Gastric
Banding II-48
LAGB Results in Continued Weight Loss II-48
Bariatric Surgery Reduces Complications Associated with NAFLD II-49
Research Finds Lower Maternal Risks Among Surgery- Treated
Obesity Patients II-49
Metabolic Syndrome Affects In-Hospital Outcomes After
Bariatric Surgery II-50
Researchers Assess Pulmonary Aspiration Risk in Bariatric
Surgery Patients II-50
Post-Operative Outcomes of Bariatric Surgeries II-50
Gastric Bypass Surgery Improves Immune Response of Patients II-51
Bariatric Surgery Reduces Cancer Risk II-51
Study Shows Need for Re-Surgery in Banding Surgery Patients II-51
Gastric Banding Surgery Improves Resistance to Insulin II-52

9. PRODUCT INNOVATIONS/INTRODUCTIONS II-53
Covidien Unveils Novel Cordless Surgical Instruments II-53
Ethicon Endo-Surgery Unveils ECHELON FLEXâ„¢ Powered ENDOPATH
Stapler II-53
Ethicon Endo-Surgery Launches EES Solution for Laparoscopic
Sleeve Gastrectomy II-54
Covidien Launches V-Locâ„¢ Knotless Suturing Reload for Single-
Incision and Laparoscopic Procedures II-54
Ethicon Obtains 510(k) Clearance for HARMONIC ACE®+ Shears II-55
Allergan's LAP-BAND® System Receives FDA Approval for Expanded
Use II-55
Apollo Hospitals Chennai Introduces Single Incision Bariatric
Surgery II-56
Ethicon Endo-Surgery Launches New Powered Endocutter/Stapler II-56
Covidien Unveils V-Locâ„¢ PBT Uni-Directional, Non-Absorbable
Knotless Suture II-56
Ethicon Launches HARMONIC ACE® 45 cm Curved Shears II-57
Covidien Introduces SILSâ„¢ Stitch Articulating Suturing Device II-57
GI Dynamics Obtains European CE Mark Certification for
EndoBarrier II-57
Healthier Weight Unveils Gastric Band Patient Card II-58

10. PRODUCT INTRODUCTIONS/INNOVATIONS IN THE RECENT PAST - A
HISTORIC PERSPECTIVE BUILDER II-59
Ethicon Introduces New Realizeâ„¢ Adjustable Gastric Band-C II-59
EnteroMedics Obtains CE Mark Approval for VBLOCâ„¢ Therapy II-59
Covidien Introduces Versaportâ„¢ Plus Bladeless Trocar Line II-59
West Penn Bariatric Surgery Center Commences use of REALIZE
Gastric Band II-60
Ethicon Receives FDA Approval to Market REALIZEâ„¢ II-60
Swan Medical Devices Introduces Intraluminal Gastroplasty Device II-60

11. RECENT INDUSTRY ACTIVITY II-61
Vista Medical Forms Strategic Alliance with Ethicon Endo-Surgery II-61
Covidien Extends Partnership with Allergan for LAP-BAND System II-61
Spectrum Commences Operations of Advanced Repair Lab for
Bariatric Devices II-61

12. CORPORATE ACTIVITY IN THE RECENT PAST - A HISTORIC PERSPECTIVE
BUILDER II-62
Allergan Acquires EndoArt II-62
Allergan and Covidien to Co-promote Lap-Band II-62
Taiwan Approves Intragastric Balloon Treatment II-62
Cellular Technical Services Takes Over SafeStitch II-62
USGI Medical to Use EOS II-63
Synovis Acquires 4Closureâ„¢ Surgical Fascia Closure System II-63
Allergan Acquires Inamed II-63

13. FOCUS ON SELECT PLAYERS II-64
Allergan, Inc. (US) II-64
Agency for Medical Innovations (Austria) II-64
Bariatric Solutions GmbH (Switzerland) II-65
Cousin Biotech (France) II-65
Covidien Plc (Ireland) II-65
Ethicon Endo-Surgery, Inc. (US) II-65
Helioscopie SA (France) II-66
Medical Innovation Developpement Company (France) II-66
PARÉ Surgical, Inc. (US) II-66
Satiety, Inc. (US) II-66
Silimed Ltda (Brazil) II-67
Surgical IOC (France) II-67


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Obesity - A Major Concern for Healthcare Industry III-1
Factors Contributing to Rising Incidence of Obesity III-2
A Glance at Obesity Statistics III-2
Table 22: Obesity-Affected Population in the US (2010):
Percentage Share Breakdown by Age Group (includes
corresponding Graph/Chart) III-3

Table 23: Proportion (%) of Obesity in the US Overweight
Population by Age Group (includes corresponding
Graph/Chart) III-3

Table 24: Obesity and Overweight Prevalence in US Adults
(2010) (includes corresponding Graph/Chart) III-3

Table 25: Obesity Prevalence in US Adults by Type of
Obesity (2010) (includes corresponding Graph/Chart) III-4
State-wise Stats III-4
Table 26: Top 20 US States by Obesity Rate (%) - 2011
(includes corresponding Graph/Chart) III-5

Table 27: Top 5 US States by Obesity Class (%) (H1 2012) III-6
Bariatric Surgery - Ultimate Option for Obesity Treatment III-6
Growth Drivers III-7
Market Restraints III-7
Uncertain Economy Affects Demand for Bariatric Procedures III-7
Future Prospects III-8
Rapid Growth in Bariatric Surgery Devices Market III-8
Bariatric Surgery - Fast Facts III-9
An Insight into Gastric Banding Market III-9
Gastric Banding Market: High Growth in the Pre-Recession
Period III-10
Gastric Banding Procedures Witness Sharp Decline III-10
Growing Competition from Alternate Surgical Procedures III-11
Laparoscopic Adjustable Gastric Banding Market III-11
ASCs Face Formidable Challenges III-11
LGB Vs LGBP - Cost Comparison III-12
Noteworthy Market Trends and Issues III-12
Surgery for Adolescent Obesity - Slow and Steady Growth III-12
Next Tier Patients Drive Bariatric Surgery Adoption III-12
Americans Opt for Intragastric Balloon Procedures in Canada III-12
Body Contouring Rises in Popularity III-13
Changing Consumer Perception III-13
Robot-Assisted Gastric Bypass Surgery Rises in Popularity III-13
Reimbursement Scenario III-14
Insurance Coverage III-14
CMS Offers Coverage for Bariatric Surgery III-15
Lack of Sufficient Coverage - A Major Obstacle III-15
Manufacturers Seek Coverage for Bariatric Surgeries III-15
Competition in the Gastric Banding Market III-16
Table 28: Leading Gastric Banding Devices in the US (2010):
Percentage Share Breakdown of Procedure Volume (includes
corresponding Graph/Chart) III-17
Allergan Gains Approval for Extending Target Population for
Lap-Band Surgery III-17
Product Launches III-18
Strategic Corporate Developments III-23
Key Players III-25
B.Market Analytics III-27
Table 29: US Recent Past, Current and Future Analysis for
Bariatric Surgery: Annual Number of Gastric Bypass, Gastric
Banding, and Sleeve Gastrectomy Procedures for Years 2010
through 2018 (in Thousands) (includes corresponding
Graph/Chart) III-27

Table 30: US Historic Review for Bariatric Surgery: Annual
Number of Gastric Bypass, Gastric Banding, and Sleeve
Gastrectomy Procedures for Years 2004 through 2009 (in
Thousands) (includes corresponding Graph/Chart) III-28

Table 31: US 15-Year Perspective for Bariatric Surgical
Procedures by Segment - Percentage Breakdown of Gastric
Bypass, Gastric Banding, and Sleeve Gastrectomy Procedures
for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-29

Table 32: US Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Gastric Bypass,
Gastric Banding, and Sleeve Gastrectomy Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-30

Table 33: US Historic Review for Bariatric Surgical Devices
by Segment - Gastric Bypass, Gastric Banding, and Sleeve
Gastrectomy Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) III-31

Table 34: US 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Gastric Bypass, Gastric Banding, and Sleeve Gastrectomy
Markets for Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) III-32

2. EUROPE III-33
A.Market Analysis III-33
Outlook III-33
Obesity in Europe III-33
Table 35: Obese and Overweight and Obese Population in the
European Union (2010): Percentage Share Breakdown by Age
Group (includes corresponding Graph/Chart) III-33

Table 36: Select EU Member Countries Ranked by Obesity
Rates (2011) (includes corresponding Graph/Chart) III-34
Table 37: Obesity Prevalence Rates (%) Among Adults by
Gender (2010) (includes corresponding Graph/Chart) III-35
Childhood Obesity Rates in EU III-36
Bariatric Surgery in Europe III-36
Growing Awareness Levels to Boost Surgery Devices Market III-36
Factors Driving European Bariatric Surgery Devices Market III-37
Factors Restraining Growth in the European Bariatric
Surgery Devices Market III-37
Gastric Bypass - The Most Widely Used Bariatric Surgery III-37
Reimbursement Scenario in Europe III-38
Reimbursement Policies in Select European Countries III-38
Competitive Landscape III-39
Table 38: Leading Players in the European Bariatric
Surgical Devices Market (2009): Percentage Share Breakdown
of Revenues for Ethicon Endo Surgery, Allergan/ Inamed,
Covidien, and Others (includes corresponding Graph/Chart) III-39
Leading Players in the Gastric Band Device Market III-39
Product Launches III-40
B.Market Analytics III-41
Table 39: European Recent Past, Current and Future Analysis
for Bariatric Surgical Devices by Geographic Region -
France, Germany, Italy, UK, Spain, and Rest of Europe
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-41

Table 40: European Historic Review for Bariatric Surgical
Devices by Geographic Region - France, Germany, Italy, UK,
Spain, and Rest of Europe Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-42

Table 41: European 15-Year Perspective for Bariatric
Surgical Devices by Geographic Region - Percentage Breakdown
of Annual Revenues for France, Germany, Italy, UK, Spain,
and Rest of Europe Markets for Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-43

Table 42: European Recent Past, Current and Future Analysis
for Bariatric Surgical Devices by Segment - Adjustable
Gastric Banding, Gastric Bypass Devices, and Intragastric
Balloon Devices Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-44

Table 43: European Historic Review for Bariatric Surgical
Devices by Segment - Adjustable Gastric Banding, Gastric
Bypass Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-45

Table 44: European 15-Year Perspective for Bariatric
Surgical Devices by Segment - Percentage Breakdown of Annual
Revenues for Adjustable Gastric Banding, Gastric Bypass
Devices, and Intragastric Balloon Devices Markets for Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) III-46

2a. FRANCE III-47
A.Market Analysis III-47
Outlook III-47
Obesity - A Major Health Concern III-47
Key Players III-47
B.Market Analytics III-49
Table 45: French Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Adjustable Gastric
Banding, Gastric Bypass Devices, and Intragastric Balloon
Devices Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-49

Table 46: French Historic Review for Bariatric Surgical
Devices by Segment - Adjustable Gastric Banding, Gastric
Bypass Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-50

Table 47: French 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) III-51

2b. GERMANY III-52
A.Market Analysis III-52
Outlook III-52
Overview III-52
B.Market Analytics III-53
Table 48: German Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Adjustable Gastric
Banding, Gastric Bypass Devices, and Intragastric Balloon
Devices Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-53

Table 49: German Historic Review for Bariatric Surgical
Devices by Segment - Adjustable Gastric Banding, Gastric
Bypass Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-54

Table 50: German 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) III-55

2c. ITALY III-56
Market Analysis III-56
Table 51: Italian Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Adjustable Gastric
Banding, Gastric Bypass Devices, and Intragastric Balloon
Devices Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-56

Table 52: Italian Historic Review for Bariatric Surgical
Devices by Segment - Adjustable Gastric Banding, Gastric
Bypass Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-57

Table 53: Italian 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) III-58

2d. THE UNITED KINGDOM III-59
A.Market Analysis III-59
Outlook III-59
Overview III-59
Table 54: Obesity Prevalence (%) in the UK by Region - 2011
(includes corresponding Graph/Chart) III-59

Table 55: Number of Bariatric Surgical Procedures Per
100,000 People by Region in the UK (2011-12 (includes
corresponding Graph/Chart)) III-60
Product Launch III-60
B.Market Analytics III-61
Table 56: UK Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Adjustable Gastric
Banding, Gastric Bypass Devices, and Intragastric Balloon
Devices Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-61

Table 57: UK Historic Review for Bariatric Surgical Devices
by Segment - Adjustable Gastric Banding, Gastric Bypass
Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-62

Table 58: UK 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) III-63

2e. SPAIN III-64
Market Analysis III-64
Table 59: Spanish Recent Past, Current and Future Analysis for
Bariatric Surgical Devices by Segment - Adjustable Gastric
Banding, Gastric Bypass Devices, and Intragastric Balloon
Devices Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-65

Table 60: Spanish Historic Review for Bariatric Surgical
Devices by Segment - Adjustable Gastric Banding, Gastric
Bypass Devices, and Intragastric Balloon Devices Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-66

Table 61: Spanish 15-Year Perspective for Bariatric Surgical
Devices by Segment - Percentage Breakdown of Annual Revenues
for Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets for Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) III-67

2f. REST OF EUROPE III-68
A.Market Analysis III-68
Overview III-68
Belgium III-68
The Netherlands III-68
Juvenile Obesity - A Major Cause of Concern III-68
Finland III-68
Sweden III-69
Strategic Corporate Developments III-69
Key Players III-69
B.Market Analytics III-70
Table 62: Rest of Europe Recent Past, Current and Future
Analysis for Bariatric Surgical Devices by Segment -
Adjustable Gastric Banding, Gastric Bypass Devices, and
Intragastric Balloon Devices Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2010
through 2018 (includes corresponding Graph/Chart) III-70

Table 63: Rest of Europe Historic Review for Bariatric
Surgical Devices by Segment - Adjustable Gastric Banding,
Gastric Bypass Devices, and Intragastric Balloon Devices
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2004 through 2009 (includes
corresponding Graph/Chart) III-71

Table 64: Rest of Europe 15-Year Perspective for Bariatric
Surgical Devices by Segment - Percentage Breakdown of Annual
Revenues for Adjustable Gastric Banding, Gastric Bypass
Devices, and Intragastric Balloon Devices Markets for Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) III-72

3. OVERVIEW OF SELECT REGIONAL MARKETS III-73
Australia III-73
Table 65: Health and Weight Loss Market in Australia (2012):
Percentage Share Breakdown of Spending for Fitness Centers,
Weight Loss Services, Medication and Dietary Supplements, and
Bariatric Surgery (includes corresponding Graph/Chart) III-73
Canada III-73
India III-74
United Arab Emirates (UAE) III-74


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 31 (including Divisions/Subsidiaries - (43)

The United States (22)
Japan (2)
Europe (18)
- France (4)
- Germany (9)
- The United Kingdom (2)
- Rest of Europe (3)
Latin America (1)

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