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US Decorative Tile Market

  • March 2016
  • -
  • Freedonia
  • -
  • 278 pages

Study coverage

Decorative Tile analyzes the US decorative tile market. It offers historical demand data (2005, 2010 and 2015) plus forecasts (2020 and 2025) by product, application and market. The study also considers key market environment factors, assesses the industry structure, analyzes company market share and profiles 33 US industry players including Florim Ceramiche, Crossville, Internacional de Ceramica, Shaw Industries and Mohawk.


Building construction expenditures to drive decorative tile demand

Growth in building construction expenditures will drive advances for US demand in decorative tile through 2020. The residential market is expected to post faster gains than the nonresidential market, bolstered by healthy increases in housing completions and continued interest in kitchen and bathroom renovation projects. In the nonresidential market, rebounding institutional building expenditures and growth in office and commercial building spending will drive decorative tile demand gains.

More decorative tiles made in US by 2020

According to Decorative Tile, a new study from The Freedonia Group, foreign trade plays a crucial role in the US decorative tile industry. The majority of decorative tiles can be made more cheaply abroad due to low cost labor structures and better access to raw materials, and as a result four-fifths of US tile demand in 2015 was imported. Through 2020, however, imports’ share of the market is expected to fall as foreign producers expand their decorative tile manufacturing capacity in the US in order to fulfill domestic orders more quickly and to create products specifically tailored to the tastes of US consumers.

TPT growth to spur porcelain tile gains

Freedonia projects that porcelain tile will register the fastest growth in area demand terms through 2020. The rise in popularity of thin porcelain tile (TPT) will especially bolster demand. TPT’s larger size and light weight, as well as performance attributes including resistance to scratches and cracking, make it a popular choice in both residential and commercial markets.

Ceramic tile will continue to account for the largest share by far. Ceramic tile remains the most popular type of tile in both residential and nonresidential applications because of its affordability and low maintenance requirements. However, ceramic tile will continue to lose market share going forward to higher value alternatives such as porcelain and stone tile.

Flooring to remain dominant application

Flooring is the predominant application for decorative tile, and demand is expected to grow faster than any other application through 2020. In the residential market, gains will be boosted by consumer interest in tile flooring in kitchens, bathrooms, dining rooms, and foyers, both in new housing and in renovation projects. Decorative tile flooring also appeals to construction professionals and building managers in the nonresidential market because of its durability, low maintenance requirements, and slip resistance.

Table Of Contents

US Decorative Tile Market
INTRODUCTION


EXECUTIVE SUMMARY


MARKET ENVIRONMENT


General


Macroeconomic Outlook


Demographic Trends


Consumer Trends


Consumer Spending


Consumer Financing


Building Construction


Residential Buildings


Housing Completions


Housing Stock


Improvement and Repairs


Nonresidential Buildings


New


Improvements and Repairs


Nonbuilding Construction


Transportation Equipment


Historical Market Trends


Pricing


Environmental Issues and Regulatory Considerations


Foreign Trade


World Market


Western Europe


Asia/Pacific Region


Other Regions


PRODUCTS


General


Value Outlook


Area Outlook


Installation Costs


Ceramic Tile


Characteristics


Suppliers


Porcelain Tile


Characteristics


Suppliers


Stone Tile


Characteristics


Suppliers


Other Tile


Concrete


Glass


Metal


Tile Adhesives


Mortar


Grout and Other Adhesives


APPLICATIONS


General


Flooring


Flooring Outlook


Decorative Tile Demand


Demand by Market


Demand by Product


Characteristics


Competitive Materials


Wall Coverings


Wall Coverings Outlook


Decorative Tile Demand


Demand by Market


Demand by Product


Characteristics


Competitive Materials


Countertops


Countertops Outlook


Decorative Tile Demand


Demand by Market


Demand by Product


Characteristics


Competitive Materials


Other Applications


Demand by Market


Demand by Product


MARKETS


General


Residential


New


Demand by Room and Housing Type


Demand by Product and Application


Improvements and Repairs


Demand by Room and Housing Type


Demand by Product and Application


Nonresidential


New


Demand by Product


Demand by Application


Improvements and Repairs


Demand by Product


Demand by Application


Building Type


Office and Commercial


Institutional


Industrial


Other Nonresidential


Nonbuilding and Transportation


Demand by Product


Demand by Application


INDUSTRY STRUCTURE


General


Industry Composition


Market Share


Competitive Strategies


Research and Development


Manufacturing


Distribution


Specialty Retailers


Big-Box Retailers


Direct Distribution


Marketing


Mergers and Acquisitions


Cooperative Agreements


Company Profiles


Artflor Incorporated


Berkshire Hathaway Incorporated


Casa Dolce Casa USA, see Florim Ceramiche


Cecrisa Revestimentos Ceramicos SA


Ceramica Saloni SA


Crossville Incorporated


Dal-Tile, see Mohawk Industries


Ege Seramik Sanayi ve Ticaret AS


Eliane Revestimentos Ceramicos SA


Emser Tile LLC


Epro Tile, see Seneca Tiles


Etex Group SA


Fireclay Tile Incorporated


Florida Brick and Clay Company Incorporated


Florida Tile, see Panariagroup Industrie Ceramiche


Florim Ceramiche SpA


GranitiFiandre, see Iris Ceramica


Grupo Industrial Saltillo SA de CV


Grupo Lamosa SAB de CV


Guangdong Bode Fine Building Material Company


Hakatai Enterprises Incorporated


Ilva SA


Incepa Revestimentos Ceramicos Limitada, see Roca Corporacion Empresarial


Internacional de Ceramica SAB de CV


Iris Ceramica SpA


Ironrock Capital Incorporated


Lea Ceramiche, see Panariagroup Industrie Ceramiche


Mannington Mills Incorporated


Marazzi USA, see Mohawk Industries


Metropolitan Ceramics, see Ironrock Capital


Mohawk Industries Incorporated


Oceanside Glasstile Company


Pamesa Cerámica SL


Panariagroup Industrie Ceramiche SpA


Porcelanosa Grupo


Quarry Tile Company


Ragno USA, see Mohawk Industries


Roca Corporacion Empresarial SA


Seneca Tiles Incorporated


Sonoma Tilemakers


StonePeak Ceramics, see Iris Ceramica


Summitville Tiles Incorporated


Vitromex USA, see Grupo Industrial Saltillo


Walker and Zanger Incorporated


Wausau Tile Incorporated


Zucheng Ziyang Ceramics Company Limited




List of Tables


EXECUTIVE SUMMARY


Summary Table


MARKET ENVIRONMENT


Macroeconomic Indicators


Population and Households


Consumer Spending


Consumer Financing Environment, 2005-2015


Building Construction Expenditures


Residential Building Construction Expenditures


New Housing Indicators


Housing Stock by Type


Residential Improvement and Repair Expenditures


Nonresidential Building Construction Expenditures


Nonresidential Building Improvement and Repair Expenditures


Nonbuilding Construction Expenditures


Transportation Equipment Shipments


Decorative Tile Market, 2005-2015


Decorative Tile Pricing


Decorative Tile Foreign Trade


PRODUCTS


Decorative Tile Demand by Type in Value Terms


Decorative Tile Demand by Type in Area Terms


Ceramic Tile Demand


Porcelain Tile Demand


Natural Stone Tile Demand


Other Tile Demand


Tile Adhesives Demand


APPLICATIONS


Decorative Tile Demand by Application


Flooring Outlook


Decorative Tile Demand in Flooring


Wall Coverings Outlook


Decorative Tile Demand in Wall Coverings


Countertops Outlook


Decorative Tile Demand in Countertops


Decorative Tile Demand in Other Applications


MARKETS


Decorative Tile Demand by Market


Residential Decorative Tile Demand by Market and Product


New Residential Decorative Tile Demand by Roo and Housing Type


New Residential Decorative Tile Demand by Produc and Application


Residential Improvement and Repair Decorative Tile Deman by Room and Housing Type


Residential Improvement and Repair Decorative Tile Deman by Product and Application


Nonresidential Decorative Tile Demand by Market and Product


New Nonresidential Building Decorative Tile Demand


Nonresidential Improvement and Repair Decorative Til Demand


Nonresidential Decorative Tile Demand by Building Type


Office and Commercial Decorative Tile Demand


Institutional Decorative Tile Demand


Industrial Decorative Tile Demand


Other Nonresidential Building Construction Decorative Tile Demand


Nonresidential Construction and Transportation Equipment Decorative Tile Demand


INDUSTRY STRUCTURE


US Decorative Tile Sales by Company, 2015


Selected Acquisitions and Divestitures


Selected Cooperative Agreements




List of Charts


SECTION I -- EXECUTIVE SUMMARY
MARKET ENVIRONMENT


Year of Construction Stock, 2015


Decorative Tile Market, 2006-2015


Decorative Tile Imports by Source, 2015


Decorative Tile Exports by Destination, 2015


Global Decorative Tile Demand, 2015


PRODUCTS


Decorative Tile Demand by Type in Value Terms, 2015


Decorative Tile Demand by Type in Area Terms, 2015


APPLICATIONS


Decorative Tile Demand by Application, 2015: Value and Area


SECTION II -- MARKETS
INDUSTRY STRUCTURE


US Decorative Tile Market Share, 2015

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