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Bath and Shower in the United Arab Emirates

  • June 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Consumers are keen on grooming, and look out for high-quality products which provide value for money. Therefore, categories such as body wash/shower gel and liquid soap continued to see good growth in 2015, as consumers used these products much more than bar soap. Another trend observed was the increased availability of products which use natural ingredients and are chemical-free, which led consumers to try these products and have a preference for them.

Euromonitor International's Bath and Shower in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in the United Arab Emirates
BATH AND SHOWER IN THE UNITED ARAB EMIRATES
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Procter and Gamble Gulf Fze in Beauty and Personal Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Gulf FZE: Key Facts
Competitive Positioning
Summary 2 Procter and Gamble Gulf FZE: Competitive Position 2015
Unilever Gulf Fze in Beauty and Personal Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 3 Unilever Gulf FZE: Key Facts
Competitive Positioning
Summary 4 Unilever Gulf FZE: Competitive Position 2015
Executive Summary
Strong Growth Is Led by the Young and Affluent Population
Products With Natural Ingredients Gain Consumer Preference
Multinational Companies Dominate, Whilst Local Companies Increase Their Presence
Value-added Products Enter the Market
Strong Growth Is Expected Over the Forecast Period
Key Trends and Developments
Focus on High-value Products With Natural Ingredients
Growing Focus on Digital Marketing Strategies
Promotions in Hypermarkets and Supermarkets Drive New Mass Product Launches
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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ref:plp2016

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