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Bleach in the Netherlands

  • April 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Bleach registered a further decline in 2015 with the category lacking investment and facing high levels of competition from other product categories. Bleach is a niche category within home care in the Netherlands, with the category seeing a continuous decline in both volume and current value terms over the review period.

Euromonitor International's Bleach in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in the Netherlands
BLEACH IN THE NETHERLANDS
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach by Type: % Value 2010-2015
Table 2 Sales of Bleach: Value 2010-2015
Table 3 Sales of Bleach: % Value Growth 2010-2015
Table 4 NBO Company Shares of Bleach: % Value 2011-2015
Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
Table 6 Forecast Sales of Bleach: Value 2015-2020
Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Bolton Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 Bolton Nederland BV: Key Facts
Competitive Positioning
Summary 2 Bolton Nederland BV: Competitive Position 2015
Unilever Nederland BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 3 Unilever Nederland BV: Key Facts
Summary 4 Unilever NV: Operational Indicators (global)
Competitive Positioning
Summary 5 Unilever NV: Competitive Position 2015
Executive Summary
Home Care Is Recovering in 2015
Laundry Detergents Shows Upward Movement
Private Label Gains Market Share
Channel Distribution Diversifies
Home Care Set To See Slow Growth
Key Trends and Developments
Environmental Considerations Remain Important
Private Label Shows Strong Growth
Erosion of the Middle of the Market
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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