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US Countertop market

  • August 2015
  • -
  • Freedonia
  • -
  • 389 pages

US demand to rise 4.1% annually through 2019

Demand for countertops in the US is forecast to increase 4.1 percent per year to 800 million square feet in 2019, valued at $29 billion. Growth will be propelled by a rebound in new building construction as well as repair and improvement of existing structures. Through 2019, the residential market will provide the most growth for countertop demand, projected to account for 80 percent of additional demand. Gains in housing completions will spur demand in the new housing segment, while interest in home improvement will support replacement and remodeling demand. The ongoing consumer preference for spacious kitchens and multiple bathrooms that require more countertop area will further promote growth for countertops in the residential remodeling market.

Going forward, gains in residential countertop demand will accelerate from those posted during the 2004-2014 period. This period was marked by a downturn and subsequent slow recovery in new housing construction. Sluggish home sales, relatively high unemployment rates, and tougher financing standards imposed by banks over much of this period also restricted remodeling activity, particularly kitchen and bath remodels that typically entail the replacement of countertops and vanities.

In the smaller nonresidential market, approximately 70 percent of demand is from the institutional, office and commercial buildings, as these structures tend to be countertop intensive with kitchens and multiple bathrooms that feature relatively large countertop spaces. As such, a rebound in office and commercial and institutional construction segments will boost demand for countertops in the nonresidential market through 2019.

Table Of Contents

US Countertop market
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Environment 5
Demographic Trends 9
Consumer Trends 14
Personal Consumption Expenditures 14
Consumer Financing 17
Residential Building Construction 19
New Housing Units 22
Housing Stock 26
Improvements and Repairs 30
Nonresidential Building Construction 31
Nonresidential Building Improvements and Repair 34
Nonbuilding Construction 36
Transportation Equipment 38
Regulatory Considerations 41
Environmental Considerations 44
Green Building Practices 44
Waste Management 46
Radon Gas 47
Formaldehyde 48
Pricing Trends 49
Natural Stone 53
Engineered Stone 53
Solid Surface 55
Cast Polymers 56
Tile 57
Laminates 57
World Market 58
Foreign Trade 60
Solid Surface Materials 60
Engineered Stone 61
Tile 61
Granite 62
Other Natural Stone Types 63
Laminates 64
Cast Polymers 64
III. SURFACE MATERIALS 66
General 66
Area Outlook 68
Value Outlook 73
Installation Costs 75
Laminates 77
Characteristics 80
Suppliers and Fabricators 82
Natural Stone 83
Types 88
Granite 89
Other Natural Stone 92
Suppliers and Fabricators 100
Solid Surface Materials 101
Characteristics 103
Suppliers and Fabricators 106
Engineered Stone 108
Characteristics 111
Suppliers and Fabricators 113
Cast Polymers 115
Characteristics 117
Suppliers and Fabricators 119
Tile 119
Ceramic 125
Porcelain 126
Stone Tiles 127
Other Tiles 128
Other Materials 129
Metals 131
Wood 133
Recycled Materials 134
Concrete 136
All Other 138
Ceramic Slab 138
Glass 139
Other Materials 139
IV. PRODUCTS 141
General 141
Value Outlook 142
Area Outlook 145
Kitchen Countertops 146
New 149
Remodeling 153
Bathroom Countertops 158
New 161
Remodeling 164
Other Countertops 169
New 172
Remodeling 176
V. MARKETS 180
General 180
Residential Construction 182
Demand by Product 184
Demand by Application 185
Demand by Material 187
Demand by Housing Type 190
Single-Family 192
Multifamily 195
Manufactured Housing 198
Nonresidential Building Construction 201
Demand by Product 204
Demand by Application 206
Demand by Material 207
Demand by Building Type 209
Institutional 211
Office and Commercial 214
Industrial 217
Other Nonresidential Buildings 220
Nonbuilding 223
Demand by Product 226
Demand by Application 227
Demand by Material 228
VI. REGIONS 230
General 230
Regional Demographic and Economic Trends 232
Population Patterns 232
Economic Outlook 235
Construction Activity 238
Housing Trends 241
Regional Demand for Countertops 243
Northeast 245
New England 248
Middle Atlantic 250
Midwest 252
East North Central 256
West North Central 258
South 259
South Atlantic 262
East South Central 265
West South Central 266
West 268
Mountain 271
Pacific 273
VII. INDUSTRY STRUCTURE 275
General 275
Laminates 278
Solid Surface 280
Natural Stone 281
Engineered Stone 283
Tile 284
Cast Polymers and Other Materials 286
Market Share 286
Laminates 288
Solid Surface Materials 291
Engineered Stone 295
Acquisitions and Divestitures 298
Competitive Strategies 300
Research and Development 303
Manufacturing 304
Distribution 305
Marketing 308
Cooperative Agreements 311
Company Profiles 314
American Marazzi Tile, see Mohawk Industries
Arborite, see Wilsonart International Holdings
Aristech Surfaces LLC 315
Baker (Craig) Marble Company Incorporated 317
Boos (John) and Company 318
Breton SpA 320
Caesarstone Sdot-Yam Limited 322
California Crafted Marble Incorporated 324
Cambria 326
Cheil Industries, see Samsung SDI
Cosentino SA 328
CRH plc 331
Dakota Granite Company 333
Dal-Tile, see Mohawk Industries
DuPont (EI) de Nemours 334
Duracite 336
Durcon, see Wilsonart International Holdings
ENDURANT Washroom Systems, see InPro
Fletcher Building Limited 338
Formica, see Fletcher Building
Granite Transformations, see Trend Group
Hanwha Group 341
Hanwha Living and Creative Corporation 342
Hartson-Kennedy Cabinet Top Company Incorporated 344
InPro Corporation 346
Kohler Company 347
LG Hausys Limited 349
Marazzi Group, see Mohawk Industries
Masco Corporation 351
Mohawk Industries Incorporated 352
Oldcastle Surfaces, see CRH
Panolam Industries International Incorporated 356
Precision Countertops Incorporated 358
Premoule Incorporated 360
Ragno USA, see Mohawk Industries
Rocksolid Granit USA, see Trend Group
RSI Home Products Incorporated 362
Safas Corporation 363
Samsung SDI Company Limited 365
Style Stone Joint Stock, see Vicostone Joint Stock
Swan Corporation 367
Transolid LLC 368
Trend Group SpA 370
Valley Countertops Industries Limited 372
Vangura Surfacing Products Incorporated 373
Vicostone Joint Stock Company 375
VT Industries Incorporated 377
Wilsonart International Holdings LLC 379
Other Companies Mentioned in Study 383

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population and Households 13
3 Personal Consumption Expenditures 16
4 Consumer Financing Environment, 2004-2014 19
5 Residential Building Construction Expenditures 21
6 New Housing Indicators 26
7 Housing Stock by Type 29
8 Residential Improvement and Repair Expenditures 31
9 Nonresidential Building Construction Expenditures 34
10 Nonresidential Building Improvement and Repair Expenditures 36
11 Nonbuilding Construction Expenditures 38
12 Transportation Equipment Shipments 41
13 Fabricated Countertop Prices 52
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material in Area Terms 71
2 Countertop Demand by Material in Value Terms 74
3 Laminate Countertop Demand 80
4 Natural Stone Countertop Demand 87
5 Granite Countertop Demand 92
6 Other Natural Stone Countertop Demand 94
7 Solid Surface Countertop Demand 103
8 Engineered Stone Countertop Demand 111
9 Cast Polymer Countertop Demand 117
10 Tile Countertop Demand 124
11 Other Materials Countertop Demand 130
SECTION IV -- PRODUCTS
1 Countertop Demand by Product 142
2 Kitchen Countertop Demand 149
3 Kitchen Countertop Demand in New Applications 153
4 Kitchen Countertop Demand in Remodeling Applications 157
5 Bathroom Countertop Demand 160
6 Bathroom Countertop Demand in New Applications 164
7 Bathroom Countertop Demand in Remodeling Applications 169
8 Other Countertop Demand 172
9 Other Countertop Demand in New Applications 176
10 Other Countertop Demand in Remodeling Applications 179
SECTION V -- MARKETS
1 Countertop Demand by Market and Application 182
2 Residential Countertop Demand by Product and Application 184
3 Residential Countertop Demand by Material 190
4 Residential Countertop Demand by Housing Type 191
5 Single-Family Countertop Demand by Product and Application 195
6 Multifamily Housing Countertop Demand by Product
and Application 198
7 Manufactured Housing Countertop Demand by Product
and Application 201
8 Nonresidential Building Countertop Demand by Product
and Application 204
9 Nonresidential Building Countertop Demand by Material 209
10 Nonresidential Building Countertop Demand by Building Type 211
11 Institutional Countertop Demand 214
12 Office and Commercial Countertop Demand 217
13 Industrial Countertop Demand 220
14 Other Nonresidential Building Construction
Countertop Demand 223
15 Nonbuilding Countertop Demand by Product and Application 226
16 Nonbuilding Countertop Demand by Material 229
SECTION VI -- REGIONS
1 Population by Region 235
2 Gross Domestic Product by Region 238
3 Construction Expenditures by Region 240
4 Regional Housing Indicators 243
5 Countertop Demand by Region 244
6 Northeast Countertop Demand 248
7 Midwest Countertop Demand 256
8 South Countertop Demand 262
9 West Countertop Demand 271
SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Material Sales by Supplier, 2014 278
2 Selected Acquisitions and Divestitures 300
3 Selected Cooperative Agreements 312
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2014 29
SECTION III -- SURFACE MATERIALS
1 Countertop Demand by Material, 2014 72
2 Range of Estimated Countertop Installed Costs
by Material, 2014 77
SECTION V -- MARKETS
1 Residential Countertop Demand by Housing Type, 2014 192
SECTION VI -- REGIONS
1 Countertop Demand by Region, 2014 245
SECTION VII -- INDUSTRY STRUCTURE
1 US Countertop Materials Market Share, 2014 287
2 Laminate Countertop Materials Market Share, 2014 289
3 Solid Surface Countertop Materials Market Share, 2014 292
4 Engineered Stone Countertop Materials Market Share, 2014 296

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