Pernod Ricard Groupe in Wine (World)

  • September 2014
  • -
  • Euromonitor International
  • -
  • 35 pages

While Pernod Ricard is a top 10 player in wine it lacks a strong geographic presence in the key US and Chinese markets. Jacob’s Creek is the company’s only significant presence here. However, the acquisition of its first US wine-producing asset in 2014 (Kenwood Vineyards) marks a shift for the company, which has been limited to Australasian wines to date.

Euromonitor International’s Pernod Ricard Groupe in Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Pernod Ricard Groupe in Wine (World)
Euromonitor International
September 2014
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
geographic and Category Opportunities
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

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