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Pernod Ricard Groupe in Wine (World)

  • December 2015
  • -
  • Euromonitor International
  • -
  • 35 pages

The world’s second largest spirits company, Pernod Ricard, is also the ninth largest vintner globally. This profile analyses the company’s efforts to develop its wine operations in line with its broader strategic focus on premiumisation, including brand repositioning, acquisition, and innovation. It also examines opportunities to reduce the company’s reliance on struggling core markets.

Euromonitor International’s Pernod Ricard Groupe in Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pernod Ricard Groupe in Wine (World)
Pernod Ricard Groupe in Wine (World)
Euromonitor International
December 2015
Introduction
Overview
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
Operational Details
Recommendations

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