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Sanitary Protection in the Netherlands

  • March 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Per capita use of sanitary protection amongst women aged 12-54 years old in the Netherlands declined slightly in 2015, dropping to 301 units per woman per year. In general, however, per capita use of this group had been hovering around 300 units per women per year since 2009. This level of use is expected to continue over the forecast period. At 300 units, annual per capita use for the target demographic in the Netherlands remained significantly above the Western European average of 253 units...

Euromonitor International's Sanitary Protection in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in the Netherlands
SANITARY PROTECTION IN THE NETHERLANDS
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Kimberly-Clark BV in Tissue and Hygiene (netherlands)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark BV: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark BV: Competitive Position 2015
SCA Hygiene Products Nederland BV in Tissue and Hygiene (netherlands)
Strategic Direction
Key Facts
Summary 3 SCA Hygiene Products Nederland BV: Key Facts
Competitive Positioning
Summary 4 SCA Hygiene Products Nederland BV: Competitive Position 2015
Executive Summary
Improved Economic Outlook Boosts Tissue and Hygiene Sales
Demographic Trends Continue To Shape Prospects of Tissue and Hygiene
Multinational Companies Remain the Dominant Players
Increasing Prominence of Alternative Distribution Channels
Forecast Period Will Bring Return To Growth for Retail Hygiene
Key Trends and Developments
Demographic Factors Continue To Shape Prospects of Individual Categories
Further Economic Improvement Boosts Tissue and Hygiene Sales
Price Competition Between Supermarkets and the Rise of Alternative Channels
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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