Perfetti Van Melle Group Market Analysis in Packaged Food (World)

Perfetti Van Melle enjoys a strong position in gum and in sugar confectionery. Its key brands are Mentos and Chupa Chups at the global level. Most of the company’s recent growth has been derived from emerging markets. It has a particularly strong position in the Indian market. This market, however, as with China is increasingly the focus of an aggressive push by multinationals looking for more dynamic growth than currently offered by North America and Western Europe.

Euromonitor International’s Perfetti Van Melle Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.