Perfetti Van Melle Group Market Analysis in Packaged Food (World)

  • January 2014
  • -
  • Euromonitor International
  • -
  • 37 pages

Post the Chupa Chups take over in 2006 it has focused on organic growth unlike many of its competitors which have opted for take over to drive sales. With Nestlé set to become a major force in sugar confectionery in China from 2011, Perfetti Van Melle may begin to find itself out manoeuvred by bigger players in the increasingly consolidated confectionery industry .

Euromonitor International’s Firms Profile offers detailed strategic analysis of the firm ’s business, examining its performance in the Packaged Food industry . The report examines market shares by region and segment, brand portfolio and new product developments, industry and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Packaged Food industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Perfetti Van Melle Group in Packaged Food (World)

December 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Confectionery
Sweet and Savoury Snacks
Brand Strategy
Operations
Recommendations

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