Table of Contents
In 2015 a stronger US dollar impacted the cost of imports into Mexico. The Mexican peso shifted from Mx$14.73/US$1 on 31 December 2014 to Mx$16.50/US$ in August 2015 and weakened further by the end of the year. Many toys and games are meanwhile imported into the country, while the price of imported plastics and packaging was also impacted. Most players however suffered declining margins and kept price increases to a minimum, as they were keen to capitalise on growing consumer demand.
Euromonitor International’s Traditional Toys and Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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