Table of Contents
There was a surge in the household penetration of smartphones in Mexico towards the end of the review period. This was linked to the widening availability of affordable Android phones, alongside price promotions and more affordable internet subscription contracts for mobile phones as competition intensified among the country’s leading telecommunications companies. This trend is meanwhile also being supported by improved connectivity in many areas of the country, while rising economic confidence...
Euromonitor International’s Video Games in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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