TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 32
Distribution 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
Procter & Gamble. 45
Unilever 47
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 58
Distribution 62
Expenditure & consumption per capita 64
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 75
Distribution 79
Expenditure & consumption per capita 81
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Volume Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 93
Distribution 96
Expenditure & consumption per capita 98
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 101
Value Analysis, 2001-2006 101
Value Analysis, 2006-2011 102
Volume Analysis, 2001-2006 105
Volume Analysis, 2006-2011 106
Company and Brand Share Analysis 109
Distribution 113
Expenditure & consumption per capita 115
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 121
Value Analysis, 2001-2006 121
Value Analysis, 2006-2011 122
Volume Analysis, 2001-2006 125
Volume Analysis, 2006-2011 126
Company and Brand Share Analysis 129
Distribution 133
Expenditure & consumption per capita 135
Chapter 10 COUNTRY COMPARISON 141
Value 141
Volume 146
Market Share 151
Chapter 11 NEW PRODUCT DEVELOPMENT 152
Product launches over time 152
Recent product launches 154
Chapter 12 US SOCIOECONOMIC PROFILE 155
Country Overview 155
Key Facts 156
Political Overview 157
United States Economic Overview 158
Chapter 13 US MACROECONOMIC PROFILE 159
Macroeconomic Indicators 159
Chapter 14 RESEARCH METHODOLOGY 166
Methodology overview 166
Secondary research 167
Market modelling 168
Primary research 169
Data finalisation 169
Ongoing research 170
Chapter 15 APPENDIX 171
Future readings 171
How to contact experts in your industry 171
LIST OF FIGURES
Figure 1: US Haircare value & value forecast, 2001-2011 (USD m, nominal prices) 26
Figure 2: US Haircare category growth comparison, by value, 2001-2011 27
Figure 3: US Haircare volume & volume forecast, 2001-2011 (Units m) 30
Figure 4: US Haircare category growth comparison, by volume, 2001-2011 31
Figure 5: US Haircare company share, by value, 2005-2006 (%) 36
Figure 6: US Haircare distribution channels, by value, 2005-2006(USD m, nominal prices) 40
Figure 7: US Conditioner value & value forecast, 2001-2011 (USD m, nominal prices) 52
Figure 8: US Conditioner category growth comparison, by value, 2001-2011 53
Figure 9: US Conditioner volume & volume forecast, 2001-2011 (Units m) 56
Figure 10: US Conditioner category growth comparison, by volume, 2001-2011 57
Figure 11: US Conditioner company share, by value, 2005-2006 (%) 60
Figure 12: US Conditioner distribution channels, by value, 2005-2006(USD m, nominal prices) 63
Figure 13: US Shampoo value & value forecast, 2001-2011 (USD m, nominal prices) 69
Figure 14: US Shampoo category growth comparison, by value, 2001-2011 70
Figure 15: US Shampoo volume & volume forecast, 2001-2011 (Units m) 73
Figure 16: US Shampoo category growth comparison, by volume, 2001-2011 74
Figure 17: US Shampoo company share, by value, 2005-2006 (%) 77
Figure 18: US Shampoo distribution channels, by value, 2005-2006(USD m, nominal prices) 80
Figure 19: US Perms & relaxers value & value forecast, 2001-2011 (USD m, nominal prices) 87
Figure 20: US Perms & relaxers category growth comparison, by value, 2001-2011 88
Figure 21: US Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 91
Figure 22: US Perms & relaxers category growth comparison, by volume, 2001-2011 92
Figure 23: US Perms & relaxers company share, by value, 2005-2006 (%) 94
Figure 24: US Perms & relaxers distribution channels, by value, 2005-2006(USD m, nominal prices) 97
Figure 25: US Styling agents value & value forecast, 2001-2011 (USD m, nominal prices) 103
Figure 26: US Styling agents category growth comparison, by value, 2001-2011 104
Figure 27: US Styling agents volume & volume forecast, 2001-2011 (Units m) 107
Figure 28: US Styling agents category growth comparison, by volume, 2001-2011 108
Figure 29: US Styling agents company share, by value, 2005-2006 (%) 111
Figure 30: US Styling agents distribution channels, by value, 2005-2006(USD m, nominal prices) 114
Figure 31: US Hair colorants value & value forecast, 2001-2011 (USD m, nominal prices) 123
Figure 32: US Hair colorants category growth comparison, by value, 2001-2011 124
Figure 33: US Hair colorants volume & volume forecast, 2001-2011 (Units m) 127
Figure 34: US Hair colorants category growth comparison, by volume, 2001-2011 128
Figure 35: US Hair colorants company share, by value, 2005-2006 (%) 131
Figure 36: US Hair colorants distribution channels, by value, 2005-2006(USD m, nominal prices) 134
Figure 37: Global Haircare market split (value terms, 2006) – Top 5 countries 142
Figure 38: Global Haircare market value, 2001 – 2006 (Top 5 countries) 145
Figure 39: Global Haircare market split (volume terms, 2006) – Top 5 countries 147
Figure 40: Global Haircare market volume, 2001 – 2006 (Top 5 countries) 150
Figure 40: Map of United States 156
Figure 41: Annual data review process 167
LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: US Haircare value, 2001-2006 (USD m, nominal prices) 24
Table 4: US Haircare value forecast, 2006-2011 (USD m, nominal prices) 25
Table 5: US Haircare volume, 2001-2006 (Units m) 28
Table 6: US Haircare volume forecast, 2006-2011 (Units m) 29
Table 7: US Haircare brand share, by value, 2005-2006 (%) 32
Table 8: US Haircare value, by brand 2005-2006 (USD m nominal prices) 34
Table 9: US Haircare company share by value, 2005-2006 (%) 37
Table 10: US Haircare value, by company, 2005-2006 (USD m nominal prices) 38
Table 11: US Haircare distribution channels, by value, 2005-2006 (%) 39
Table 12: US Haircare value, by distribution channel, 2005-2006 (USD m nominal prices) 39
Table 13: US Haircare expenditure per capita, 2001-2006 (USD, nominal prices) 41
Table 14: US Haircare forecast expenditure per capita, 2006-2011 (USD, nominal prices) 42
Table 15: US Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 43
Table 16: US Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
Table 17: US Haircare consumption per capita, 2001-2006 (Units) 44
Table 18: US Haircare forecast consumption per capita, 2006-2011 (Units) 44
Table 19: Procter & Gamble Key Facts 45
Table 20: Unilever. Key Facts 47
Table 21: US Conditioner value, 2001-2006 (USD m, nominal prices) 50
Table 22: US Conditioner value forecast, 2006-2011 (USD m, nominal prices) 51
Table 23: US Conditioner volume, 2001-2006 (Units m) 54
Table 24: US Conditioner volume forecast, 2006-2011 (Units m) 55
Table 25: US Conditioner brand share, by value, 2005-2006 (%) 58
Table 26: US Conditioner value, by brand 2005-2006 (USD m nominal prices) 59
Table 27: US Conditioner company share by value, 2005-2006 (%) 61
Table 28: US Conditioner value, by company, 2005-2006 (USD m nominal prices) 61
Table 29: US Conditioner distribution channels, by value, 2005-2006 (%) 62
Table 30: US Conditioner value, by distribution channel, 2005-2006 (USD m nominal prices) 62
Table 31: US Conditioner expenditure per capita, 2001-2006 (USD, nominal prices) 64
Table 32: US Conditioner forecast expenditure per capita, 2006-2011 (USD, nominal prices) 64
Table 33: US Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 65
Table 34: US Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 65
Table 35: US Conditioner consumption per capita, 2001-2006 (Units) 66
Table 36: US Conditioner forecast consumption per capita, 2006-2011 (Units) 66
Table 37: US Shampoo value, 2001-2006 (USD m, nominal prices) 67
Table 38: US Shampoo value forecast, 2006-2011 (USD m, nominal prices) 68
Table 39: US Shampoo volume, 2001-2006 (Units m) 71
Table 40: US Shampoo volume forecast, 2006-2011 (Units m) 72
Table 41: US Shampoo brand share, by value, 2005-2006 (%) 75
Table 42: US Shampoo value, by brand 2005-2006 (USD m nominal prices) 76
Table 43: US Shampoo company share by value, 2005-2006 (%) 78
Table 44: US Shampoo value, by company, 2005-2006 (USD m nominal prices) 78
Table 45: US Shampoo distribution channels, by value, 2005-2006 (%) 79
Table 46: US Shampoo value, by distribution channel, 2005-2006 (USD m nominal prices) 79
Table 47: US Shampoo expenditure per capita, 2001-2006 (USD, nominal prices) 81
Table 48: US Shampoo forecast expenditure per capita, 2006-2011 (USD, nominal prices) 82
Table 49: US Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 50: US Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 51: US Shampoo consumption per capita, 2001-2006 (Units) 84
Table 52: US Shampoo forecast consumption per capita, 2006-2011 (Units) 84
Table 53: US Perms & relaxers value, 2001-2006 (USD m, nominal prices) 85
Table 54: US Perms & relaxers value forecast, 2006-2011 (USD m, nominal prices) 86
Table 55: US Perms & relaxers volume, 2001-2006 (Units m) 89
Table 56: US Perms & relaxers volume forecast, 2006-2011 (Units m) 90
Table 57: US Perms & relaxers brand share, by value, 2005-2006 (%) 93
Table 58: US Perms & relaxers value, by brand 2005-2006 (USD m nominal prices) 93
Table 59: US Perms & relaxers company share by value, 2005-2006 (%) 95
Table 60: US Perms & relaxers value, by company, 2005-2006 (USD m nominal prices) 95
Table 61: US Perms & relaxers distribution channels, by value, 2005-2006 (%) 96
Table 62: US Perms & relaxers value, by distribution channel, 2005-2006 (USD m nominal prices) 96
Table 63: US Perms & relaxers expenditure per capita, 2001-2006 (USD, nominal prices) 98
Table 64: US Perms & relaxers forecast expenditure per capita, 2006-2011 (USD, nominal prices) 98
Table 65: US Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 99
Table 66: US Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 99
Table 67: US Perms & relaxers consumption per capita, 2001-2006 (Units) 100
Table 68: US Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 100
Table 69: US Styling agents value, 2001-2006 (USD m, nominal prices) 101
Table 70: US Styling agents value forecast, 2006-2011 (USD m, nominal prices) 102
Table 71: US Styling agents volume, 2001-2006 (Units m) 105
Table 72: US Styling agents volume forecast, 2006-2011 (Units m) 106
Table 73: US Styling agents brand share, by value, 2005-2006 (%) 109
Table 74: US Styling agents value, by brand 2005-2006 (USD m nominal prices) 110
Table 75: US Styling agents company share by value, 2005-2006 (%) 112
Table 76: US Styling agents value, by company, 2005-2006 (USD m nominal prices) 112
Table 77: US Styling agents distribution channels, by value, 2005-2006 (%) 113
Table 78: US Styling agents value, by distribution channel, 2005-2006 (USD m nominal prices) 113
Table 79: US Styling agents expenditure per capita, 2001-2006 (USD, nominal prices) 115
Table 80: US Styling agents forecast expenditure per capita, 2006-2011 (USD, nominal prices) 116
Table 81: US Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 117
Table 82: US Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 118
Table 83: US Styling agents consumption per capita, 2001-2006 (Units) 119
Table 84: US Styling agents forecast consumption per capita, 2006-2011 (Units) 120
Table 85: US Hair colorants Cleaners value, 2001-2006 (USD m, nominal prices) 121
Table 86: US Hair colorants Cleaners value forecast, 2006-2011 (USD m, nominal prices) 122
Table 87: US Hair colorants Cleaners volume, 2001-2006 (Units m) 125
Table 88: US Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 126
Table 89: US Hair colorants Cleaners brand share, by value, 2005-2006 (%) 129
Table 90: US Hair colorants Cleaners value, by brand 2005-2006 (USD m nominal prices) 130
Table 91: US Hair colorants Cleaners company share by value, 2005-2006 (%) 132
Table 92: US Hair colorants Cleaners value, by company, 2005-2006 (USD m nominal prices) 132
Table 93: US Hair colorants Cleaners distribution channels, by value, 2005-2006 (%) 133
Table 94: US Hair colorants Cleaners value, by distribution channel, 2005-2006 (USD m nominal prices) 133
Table 95: US Hair colorants Cleaners expenditure per capita, 2001-2006 (USD, nominal prices) 135
Table 96: US Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (USD, nominal prices) 136
Table 97: US Hair colorants Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 137
Table 98: US Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 138
Table 99: US Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 139
Table 100: US Hair colorants forecast consumption per capita, 2006-2011 (Units) 140
Table 101: Global Haircare market value, 2006 141
Table 102: Global Haircare market split (value terms (US$ m), 2006) – Top 5 countries 144
Table 103: Global Haircare market volume, 2006 146
Table 104: Global Haircare market split (volume terms, 2006) – Top 5 countries 149
Table 105: Leading players - Top 5 countries 151
Table 106: USA Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2006 152
Table 107: USA Haircare new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 153
Table 108: USA Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 153
Table 109: USA Haircare new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 154
Table 110: USA Haircare new product launches (reports) - Recent 5 launches 154
Table 110: United States Key Facts 156
Table 111: US population, by age group, 2000-2005 (millions) 159
Table 112: US population forecast, by age group, 2005-2010 (millions) 160
Table 113: US population, by gender, 2000-2005 (millions) 160
Table 114: US population forecast, by gender, 2005-2010 (millions) 161
Table 115: US real GDP, 2000-2005 (USD bn, 2005 prices) 161
Table 116: US real GDP forecast, 2005-2010 (USD bn, 2005 prices) 162
Table 117: US nominal GDP, 2000-2005 (USD bn, nominal prices) 162
Table 118: US real GDP, 2000-2005 (US$ bn, 2005 prices) 163
Table 119: US real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 163
Table 120: US consumer price index, 2000-2005 (2000=100) 164
Table 121: US consumer price index, 2005-2010 (2000=100) 164
Table 122: US exchange rate, 2000-2005 165