Haircare in Uruguay to 2011
Introduction
Scope
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Avon Products, Inc 42
Procter & Gamble 44
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 97
Value Analysis, 2001-2006 97
Value Analysis, 2006-2011 98
Value Analysis, US$ 2001-2006 100
Value Analysis, US$ 2006-2011 101
Volume Analysis, 2001-2006 103
Volume Analysis, 2006-2011 104
Company and Brand Share Analysis 106
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 117
Value Analysis, 2001-2006 117
Value Analysis, 2006-2011 118
Value Analysis, US$ 2001-2006 120
Value Analysis, US$ 2006-2011 121
Volume Analysis, 2001-2006 123
Volume Analysis, 2006-2011 124
Company and Brand Share Analysis 126
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 10 COUNTRY COMPARISON 137
Value 137
Volume 142
Market Share 147
Chapter 11 NEW PRODUCT DEVELOPMENT 148
Product launches over time 148
Recent product launches 151
Chapter 12 URUGUAY MACROECONOMIC PROFILE 152
Macroeconomic Indicators 152
Chapter 13 RESEARCH METHODOLOGY 157
Methodology overview 157
Secondary research 158
Market modelling 159
Primary research 160
Data finalisation 160
Ongoing research 161
Chapter 14 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
LIST OF FIGURES
Figure 1: Uruguay Haircare value & value forecast, 2001-2011 (BRL m, nominal prices) 26
Figure 2: Uruguay Haircare category growth comparison, by value, 2001-2011 28
Figure 3: Uruguay Haircare volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Uruguay Haircare category growth comparison, by volume, 2001-2011 31
Figure 5: Uruguay Haircare company share, by value, 2005-2006 (%) 34
Figure 6: Uruguay Haircare distribution channels, by value, 2005-2006(BRL m, nominal prices) 37
Figure 7: Uruguay Conditioner value & value forecast, 2001-2011 (BRL m, nominal prices) 48
Figure 8: Uruguay Conditioner category growth comparison, by value, 2001-2011 50
Figure 9: Uruguay Conditioner volume & volume forecast, 2001-2011 (Units m) 53
Figure 10: Uruguay Conditioner category growth comparison, by volume, 2001-2011 53
Figure 11: Uruguay Conditioner company share, by value, 2005-2006 (%) 55
Figure 12: Uruguay Conditioner distribution channels, by value, 2005-2006(BRL m, nominal prices) 58
Figure 13: Uruguay Shampoo value & value forecast, 2001-2011 (BRL m, nominal prices) 64
Figure 14: Uruguay Shampoo category growth comparison, by value, 2001-2011 67
Figure 15: Uruguay Shampoo volume & volume forecast, 2001-2011 (Units m) 70
Figure 16: Uruguay Shampoo category growth comparison, by volume, 2001-2011 70
Figure 17: Uruguay Shampoo company share, by value, 2005-2006 (%) 73
Figure 18: Uruguay Shampoo distribution channels, by value, 2005-2006(BRL m, nominal prices) 76
Figure 19: Uruguay Perms & relaxers value & value forecast, 2001-2011 (BRL m, nominal prices) 83
Figure 20: Uruguay Perms & relaxers category growth comparison, by value, 2001-2011 85
Figure 21: Uruguay Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 88
Figure 22: Uruguay Perms & relaxers category growth comparison, by volume, 2001-2011 88
Figure 23: Uruguay Perms & relaxers company share, by value, 2005-2006 (%) 90
Figure 24: Uruguay Perms & relaxers distribution channels, by value, 2005-2006(BRL m, nominal prices) 93
Figure 25: Uruguay Styling agents value & value forecast, 2001-2011 (BRL m, nominal prices) 99
Figure 26: Uruguay Styling agents category growth comparison, by value, 2001-2011 102
Figure 27: Uruguay Styling agents volume & volume forecast, 2001-2011 (Units m) 105
Figure 28: Uruguay Styling agents category growth comparison, by volume, 2001-2011 105
Figure 29: Uruguay Styling agents company share, by value, 2005-2006 (%) 107
Figure 30: Uruguay Styling agents distribution channels, by value, 2005-2006(BRL m, nominal prices) 110
Figure 31: Uruguay Hair colorants value & value forecast, 2001-2011 (BRL m, nominal prices) 119
Figure 32: Uruguay Hair colorants category growth comparison, by value, 2001-2011 122
Figure 33: Uruguay Hair colorants volume & volume forecast, 2001-2011 (Units m) 125
Figure 34: Uruguay Hair colorants category growth comparison, by volume, 2001-2011 125
Figure 35: Uruguay Hair colorants company share, by value, 2005-2006 (%) 127
Figure 36: Uruguay Hair colorants distribution channels, by value, 2005-2006(BRL m, nominal prices) 130
Figure 37: Global Haircare market split (value terms, 2006) – Top 5 countries 138
Figure 38: Global Haircare market value, 2001 – 2006 (Top 5 countries) 141
Figure 39: Global Haircare market split (volume terms, 2006) – Top 5 countries 143
Figure 40: Global Haircare market volume, 2001 – 2006 (Top 5 countries) 146
Figure 41: Annual data review process 158
LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Uruguay Haircare value, 2001-2006 (BRL m, nominal prices) 24
Table 4: Uruguay Haircare value forecast, 2006-2011 (BRL m, nominal prices) 25
Table 5: Uruguay Haircare value, 2001-2006 (US$ m nominal prices) 27
Table 6: Uruguay Haircare value forecast, 2006-2011 (US$ m nominal prices) 28
Table 7: Uruguay Haircare volume, 2001-2006 (Units m) 29
Table 8: Uruguay Haircare volume forecast, 2006-2011 (Units m) 30
Table 9: Uruguay Haircare brand share, by value, 2005-2006 (%) 32
Table 10: Uruguay Haircare value, by brand 2005-2006 (BRL m nominal prices) 33
Table 11: Uruguay Haircare company share by value, 2005-2006 (%) 35
Table 12: Uruguay Haircare value, by company, 2005-2006 (BRL m nominal prices) 35
Table 13: Uruguay Haircare distribution channels, by value, 2005-2006 (%) 36
Table 14: Uruguay Haircare value, by distribution channel, 2005-2006 (BRL m nominal prices) 36
Table 15: Uruguay Haircare expenditure per capita, 2001-2006 (BRL, nominal prices) 38
Table 16: Uruguay Haircare forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 39
Table 17: Uruguay Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Uruguay Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
Table 19: Uruguay Haircare consumption per capita, 2001-2006 (Units) 40
Table 20: Uruguay Haircare forecast consumption per capita, 2006-2011 (Units) 41
Table 21: Avon Products Key Facts 42
Table 22: Procter & Gamble Key Facts 44
Table 23: Uruguay Conditioner value, 2001-2006 (BRL m, nominal prices) 46
Table 24: Uruguay Conditioner value forecast, 2006-2011 (BRL m, nominal prices) 47
Table 25: Uruguay Conditioner value, 2001-2006 (US$ m nominal prices) 49
Table 26: Uruguay Conditioner value forecast, 2006-2011 (US$ m nominal prices) 49
Table 27: Uruguay Conditioner volume, 2001-2006 (Units m) 51
Table 28: Uruguay Conditioner volume forecast, 2006-2011 (Units m) 52
Table 29: Uruguay Conditioner brand share, by value, 2005-2006 (%) 54
Table 30: Uruguay Conditioner value, by brand 2005-2006 (BRL m nominal prices) 54
Table 31: Uruguay Conditioner company share by value, 2005-2006 (%) 56
Table 32: Uruguay Conditioner value, by company, 2005-2006 (BRL m nominal prices) 56
Table 33: Uruguay Conditioner distribution channels, by value, 2005-2006 (%) 57
Table 34: Uruguay Conditioner value, by distribution channel, 2005-2006 (BRL m nominal prices) 57
Table 35: Uruguay Conditioner expenditure per capita, 2001-2006 (BRL, nominal prices) 59
Table 36: Uruguay Conditioner forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 59
Table 37: Uruguay Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Uruguay Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Uruguay Conditioner consumption per capita, 2001-2006 (Units) 61
Table 40: Uruguay Conditioner forecast consumption per capita, 2006-2011 (Units) 61
Table 41: Uruguay Shampoo value, 2001-2006 (BRL m, nominal prices) 62
Table 42: Uruguay Shampoo value forecast, 2006-2011 (BRL m, nominal prices) 63
Table 43: Uruguay Shampoo value, 2001-2006 (US$ m nominal prices) 65
Table 44: Uruguay Shampoo value forecast, 2006-2011 (US$ m nominal prices) 66
Table 45: Uruguay Shampoo volume, 2001-2006 (Units m) 68
Table 46: Uruguay Shampoo volume forecast, 2006-2011 (Units m) 69
Table 47: Uruguay Shampoo brand share, by value, 2005-2006 (%) 71
Table 48: Uruguay Shampoo value, by brand 2005-2006 (BRL m nominal prices) 72
Table 49: Uruguay Shampoo company share by value, 2005-2006 (%) 74
Table 50: Uruguay Shampoo value, by company, 2005-2006 (BRL m nominal prices) 74
Table 51: Uruguay Shampoo distribution channels, by value, 2005-2006 (%) 75
Table 52: Uruguay Shampoo value, by distribution channel, 2005-2006 (BRL m nominal prices) 75
Table 53: Uruguay Shampoo expenditure per capita, 2001-2006 (BRL, nominal prices) 77
Table 54: Uruguay Shampoo forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 78
Table 55: Uruguay Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 78
Table 56: Uruguay Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: Uruguay Shampoo consumption per capita, 2001-2006 (Units) 79
Table 58: Uruguay Shampoo forecast consumption per capita, 2006-2011 (Units) 80
Table 59: Uruguay Perms & relaxers value, 2001-2006 (BRL m, nominal prices) 81
Table 60: Uruguay Perms & relaxers value forecast, 2006-2011 (BRL m, nominal prices) 82
Table 61: Uruguay Perms & relaxers value, 2001-2006 (US$ m nominal prices) 84
Table 62: Uruguay Perms & relaxers value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: Uruguay Perms & relaxers volume, 2001-2006 (Units m) 86
Table 64: Uruguay Perms & relaxers volume forecast, 2006-2011 (Units m) 87
Table 65: Uruguay Perms & relaxers brand share, by value, 2005-2006 (%) 89
Table 66: Uruguay Perms & relaxers value, by brand 2005-2006 (BRL m nominal prices) 89
Table 67: Uruguay Perms & relaxers company share by value, 2005-2006 (%) 91
Table 68: Uruguay Perms & relaxers value, by company, 2005-2006 (BRL m nominal prices) 91
Table 69: Uruguay Perms & relaxers distribution channels, by value, 2005-2006 (%) 92
Table 70: Uruguay Perms & relaxers value, by distribution channel, 2005-2006 (BRL m nominal prices) 92
Table 71: Uruguay Perms & relaxers expenditure per capita, 2001-2006 (BRL, nominal prices) 94
Table 72: Uruguay Perms & relaxers forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 94
Table 73: Uruguay Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table 74: Uruguay Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
Table 75: Uruguay Perms & relaxers consumption per capita, 2001-2006 (Units) 96
Table 76: Uruguay Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 96
Table 77: Uruguay Styling agents value, 2001-2006 (BRL m, nominal prices) 97
Table 78: Uruguay Styling agents value forecast, 2006-2011 (BRL m, nominal prices) 98
Table 79: Uruguay Styling agents value, 2001-2006 (US$ m nominal prices) 100
Table 80: Uruguay Styling agents value forecast, 2006-2011 (US$ m nominal prices) 101
Table 81: Uruguay Styling agents volume, 2001-2006 (Units m) 103
Table 82: Uruguay Styling agents volume forecast, 2006-2011 (Units m) 104
Table 83: Uruguay Styling agents brand share, by value, 2005-2006 (%) 106
Table 84: Uruguay Styling agents value, by brand 2005-2006 (BRL m nominal prices) 106
Table 85: Uruguay Styling agents company share by value, 2005-2006 (%) 108
Table 86: Uruguay Styling agents value, by company, 2005-2006 (BRL m nominal prices) 108
Table 87: Uruguay Styling agents distribution channels, by value, 2005-2006 (%) 109
Table 88: Uruguay Styling agents value, by distribution channel, 2005-2006 (BRL m nominal prices) 109
Table 89: Uruguay Styling agents expenditure per capita, 2001-2006 (BRL, nominal prices) 111
Table 90: Uruguay Styling agents forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 112
Table 91: Uruguay Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 113
Table 92: Uruguay Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 114
Table 93: Uruguay Styling agents consumption per capita, 2001-2006 (Units) 115
Table 94: Uruguay Styling agents forecast consumption per capita, 2006-2011 (Units) 116
Table 95: Uruguay Hair colorants Cleaners value, 2001-2006 (BRL m, nominal prices) 117
Table 96: Uruguay Hair colorants Cleaners value forecast, 2006-2011 (BRL m, nominal prices) 118
Table 97: Uruguay Hair colorants Cleaners value, 2001-2006 (US$ m nominal prices) 120
Table 98: Uruguay Hair colorants Cleaners value forecast, 2006-2011 (US$ m nominal prices) 121
Table 99: Uruguay Hair colorants Cleaners volume, 2001-2006 (Units m) 123
Table 100: Uruguay Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 124
Table 101: Uruguay Hair colorants Cleaners brand share, by value, 2005-2006 (%) 126
Table 102: Uruguay Hair colorants Cleaners value, by brand 2005-2006 (BRL m nominal prices) 126
Table 103: Uruguay Hair colorants Cleaners company share by value, 2005-2006 (%) 128
Table 104: Uruguay Hair colorants Cleaners value, by company, 2005-2006 (BRL m nominal prices) 128
Table 105: Uruguay Hair colorants Cleaners distribution channels, by value, 2005-2006 (%) 129
Table 106: Uruguay Hair colorants Cleaners value, by distribution channel, 2005-2006 (BRL m nominal prices) 129
Table 107: Uruguay Hair colorants Cleaners expenditure per capita, 2001-2006 (BRL, nominal prices) 131
Table 108: Uruguay Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (BRL, nominal prices) 132
Table 109: Uruguay Hair colorants Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 133
Table 110: Uruguay Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 134
Table 111: Uruguay Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 135
Table 112: Uruguay Hair colorants forecast consumption per capita, 2006-2011 (Units) 136
Table 113: Global Haircare market value, 2006 137
Table 114: Global Haircare market split (value terms (US$ m), 2006) – Top 5 countries 140
Table 115: Global Haircare market volume, 2006 142
Table 116: Global Haircare market split (volume terms, 2006) – Top 5 countries 145
Table 117: Leading players - Top 5 countries 147
Table 118: Uruguay Haircare new product launches (reports) and SKUs, by company, 2006 148
Table 119: Uruguay Haircare new product launches (reports), by flavor and fragrances, 2006 149
Table 120: Uruguay Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 149
Table 121: Uruguay Haircare new product launches (reports), by Package tags or Claims, 2006 150
Table 122: Uruguay Haircare new product launches (reports) - Recent 5 launches 151
Table 123: Uruguay population, by age group, 2000-2005 (millions) 152
Table 124: Uruguay population forecast, by age group, 2005-2010 (millions) 153
Table 125: Uruguay population, by gender, 2000-2005 (millions) 153
Table 126: Uruguay population forecast, by gender, 2005-2010 (millions) 154
Table 127: Uruguay real GDP, 2000-2005 (UYU bn, 2005 prices) 154
Table 128: Uruguay real GDP forecast, 2005-2010 (UYU bn, 2005 prices) 154
Table 129: Uruguay nominal GDP, 2000-2005 (UYU bn, nominal prices) 155
Table 130: Uruguay real GDP, 2000-2005 (US$ bn, 2005 prices) 155
Table 131: Uruguay real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 155
Table 132: Uruguay consumer price index, 2000-2005 (2000=100) 156
Table 133: Uruguay consumer price index, 2005-2010 (2000=100) 156
Table 134: Uruguay exchange rate, 2000-2005 156
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