TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Haircare 2
Summary category level - Conditioner 3
Summary category level - Shampoo 4
Summary category level - Perms & relaxers 5
Summary category level - Styling agents 6
Summary category level - Hair colorants 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Revlon, Inc. 42
Unilever 44
Chapter 5 CATEGORY ANALYSIS - CONDITIONER 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 55
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - SHAMPOO 61
Value Analysis, 2001-2006 61
Value Analysis, 2006-2011 62
Value Analysis, US$ 2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 71
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - PERMS & RELAXERS 77
Value Analysis, 2001-2006 77
Value Analysis, 2006-2011 78
Value Analysis, US$ 2001-2006 80
Value Analysis, US$ 2006-2011 80
Volume Analysis, 2001-2006 82
Volume Analysis, 2006-2011 83
Company and Brand Share Analysis 86
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - STYLING AGENTS 92
Value Analysis, 2001-2006 92
Value Analysis, 2006-2011 93
Value Analysis, US$ 2001-2006 95
Value Analysis, US$ 2006-2011 96
Volume Analysis, 2001-2006 98
Volume Analysis, 2006-2011 99
Company and Brand Share Analysis 102
Expenditure & consumption per capita 105
Chapter 9 CATEGORY ANALYSIS - HAIR COLORANTS 111
Value Analysis, 2001-2006 111
Value Analysis, 2006-2011 112
Value Analysis, US$ 2001-2006 114
Value Analysis, US$ 2006-2011 115
Volume Analysis, 2001-2006 117
Volume Analysis, 2006-2011 118
Company and Brand Share Analysis 121
Expenditure & consumption per capita 124
Chapter 10 COUNTRY COMPARISON 130
Value 130
Volume 135
Market Share 140
Chapter 11 NEW PRODUCT DEVELOPMENT 141
Product launches over time 141
Recent product launches 143
Chapter 12 VIETNAM SOCIOECONOMIC PROFILE 144
Country Overview 144
Key Facts 145
Political Overview 146
Vietnam Economic Overview 147
Chapter 13 VIETNAM MACROECONOMIC PROFILE 148
Macroeconomic Indicators 148
Chapter 14 RESEARCH METHODOLOGY 155
Methodology overview 155
Secondary research 156
Market modelling 157
Primary research 158
Data finalisation 158
Ongoing research 159
Chapter 15 APPENDIX 160
Future readings 160
How to contact experts in your industry 160
LIST OF FIGURES
Figure 1: Vietnam Haircare value & value forecast, 2001-2011 (VND m, nominal prices) 26
Figure 2: Vietnam Haircare category growth comparison, by value, 2001-2011 29
Figure 3: Vietnam Haircare volume & volume forecast, 2001-2011 (Units m) 32
Figure 4: Vietnam Haircare category growth comparison, by volume, 2001-2011 33
Figure 5: Vietnam Haircare company share, by value, 2005-2006 (%) 36
Figure 6: Vietnam Conditioner value & value forecast, 2001-2011 (VND m, nominal prices) 48
Figure 7: Vietnam Conditioner category growth comparison, by value, 2001-2011 50
Figure 8: Vietnam Conditioner volume & volume forecast, 2001-2011 (Units m) 53
Figure 9: Vietnam Conditioner category growth comparison, by volume, 2001-2011 54
Figure 10: Vietnam Conditioner company share, by value, 2005-2006 (%) 56
Figure 11: Vietnam Shampoo value & value forecast, 2001-2011 (VND m, nominal prices) 63
Figure 12: Vietnam Shampoo category growth comparison, by value, 2001-2011 66
Figure 13: Vietnam Shampoo volume & volume forecast, 2001-2011 (Units m) 69
Figure 14: Vietnam Shampoo category growth comparison, by volume, 2001-2011 70
Figure 15: Vietnam Shampoo company share, by value, 2005-2006 (%) 72
Figure 16: Vietnam Perms & relaxers value & value forecast, 2001-2011 (VND m, nominal prices) 79
Figure 17: Vietnam Perms & relaxers category growth comparison, by value, 2001-2011 81
Figure 18: Vietnam Perms & relaxers volume & volume forecast, 2001-2011 (Units m) 84
Figure 19: Vietnam Perms & relaxers category growth comparison, by volume, 2001-2011 85
Figure 20: Vietnam Perms & relaxers company share, by value, 2005-2006 (%) 87
Figure 21: Vietnam Styling agents value & value forecast, 2001-2011 (VND m, nominal prices) 94
Figure 22: Vietnam Styling agents category growth comparison, by value, 2001-2011 97
Figure 23: Vietnam Styling agents volume & volume forecast, 2001-2011 (Units m) 100
Figure 24: Vietnam Styling agents category growth comparison, by volume, 2001-2011 101
Figure 25: Vietnam Styling agents company share, by value, 2005-2006 (%) 103
Figure 26: Vietnam Hair colorants value & value forecast, 2001-2011 (VND m, nominal prices) 113
Figure 27: Vietnam Hair colorants category growth comparison, by value, 2001-2011 116
Figure 28: Vietnam Hair colorants volume & volume forecast, 2001-2011 (Units m) 119
Figure 29: Vietnam Hair colorants category growth comparison, by volume, 2001-2011 120
Figure 30: Vietnam Hair colorants company share, by value, 2005-2006 (%) 122
Figure 31: Global Haircare market split (value terms, 2006) – Top 5 countries 131
Figure 32: Global Haircare market value, 2001 – 2006 (Top 5 countries) 134
Figure 33: Global Haircare market split (volume terms, 2006) – Top 5 countries 136
Figure 34: Global Haircare market volume, 2001 – 2006 (Top 5 countries) 139
Figure 35: Map of Vietnam 145
Figure 36: Annual data review process 156
LIST OF TABLES
Table 1: Haircare category definitions 10
Table 2: Haircare distribution channels 12
Table 3: Vietnam Haircare value, 2001-2006 (VND m, nominal prices) 24
Table 4: Vietnam Haircare value forecast, 2006-2011 (VND m, nominal prices) 25
Table 5: Vietnam Haircare value, 2001-2006 (US$ m nominal prices) 27
Table 6: Vietnam Haircare value forecast, 2006-2011 (US$ m nominal prices) 28
Table 7: Vietnam Haircare volume, 2001-2006 (Units m) 30
Table 8: Vietnam Haircare volume forecast, 2006-2011 (Units m) 31
Table 9: Vietnam Haircare brand share, by value, 2005-2006 (%) 34
Table 10: Vietnam Haircare value, by brand 2005-2006 (VND m nominal prices) 35
Table 11: Vietnam Haircare company share by value, 2005-2006 (%) 37
Table 12: Vietnam Haircare value, by company, 2005-2006 (VND m nominal prices) 37
Table 13: Vietnam Haircare expenditure per capita, 2001-2006 (VND, nominal prices) 38
Table 14: Vietnam Haircare forecast expenditure per capita, 2006-2011 (VND, nominal prices) 39
Table 15: Vietnam Haircare expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 16: Vietnam Haircare forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
Table 17: Vietnam Haircare consumption per capita, 2001-2006 (Units) 40
Table 18: Vietnam Haircare forecast consumption per capita, 2006-2011 (Units) 41
Table 19: Revlon, Inc Key Facts 42
Table 20: Unilever. Key Facts 44
Table 21: Vietnam Conditioner value, 2001-2006 (VND m, nominal prices) 46
Table 22: Vietnam Conditioner value forecast, 2006-2011 (VND m, nominal prices) 47
Table 23: Vietnam Conditioner value, 2001-2006 (US$ m nominal prices) 49
Table 24: Vietnam Conditioner value forecast, 2006-2011 (US$ m nominal prices) 49
Table 25: Vietnam Conditioner volume, 2001-2006 (Units m) 51
Table 26: Vietnam Conditioner volume forecast, 2006-2011 (Units m) 52
Table 27: Vietnam Conditioner brand share, by value, 2005-2006 (%) 55
Table 28: Vietnam Conditioner value, by brand 2005-2006 (VND m nominal prices) 55
Table 29: Vietnam Conditioner company share by value, 2005-2006 (%) 57
Table 30: Vietnam Conditioner value, by company, 2005-2006 (VND m nominal prices) 57
Table 31: Vietnam Conditioner expenditure per capita, 2001-2006 (VND, nominal prices) 58
Table 32: Vietnam Conditioner forecast expenditure per capita, 2006-2011 (VND, nominal prices) 58
Table 33: Vietnam Conditioner expenditure per capita, 2001-2006 (US$ nominal prices) 59
Table 34: Vietnam Conditioner forecast expenditure per capita, 2006-2011 (US$ nominal prices) 59
Table 35: Vietnam Conditioner consumption per capita, 2001-2006 (Units) 60
Table 36: Vietnam Conditioner forecast consumption per capita, 2006-2011 (Units) 60
Table 37: Vietnam Shampoo value, 2001-2006 (VND m, nominal prices) 61
Table 38: Vietnam Shampoo value forecast, 2006-2011 (VND m, nominal prices) 62
Table 39: Vietnam Shampoo value, 2001-2006 (US$ m nominal prices) 64
Table 40: Vietnam Shampoo value forecast, 2006-2011 (US$ m nominal prices) 65
Table 41: Vietnam Shampoo volume, 2001-2006 (Units m) 67
Table 42: Vietnam Shampoo volume forecast, 2006-2011 (Units m) 68
Table 43: Vietnam Shampoo brand share, by value, 2005-2006 (%) 71
Table 44: Vietnam Shampoo value, by brand 2005-2006 (VND m nominal prices) 71
Table 45: Vietnam Shampoo company share by value, 2005-2006 (%) 73
Table 46: Vietnam Shampoo value, by company, 2005-2006 (VND m nominal prices) 73
Table 47: Vietnam Shampoo expenditure per capita, 2001-2006 (VND, nominal prices) 74
Table 48: Vietnam Shampoo forecast expenditure per capita, 2006-2011 (VND, nominal prices) 74
Table 49: Vietnam Shampoo expenditure per capita, 2001-2006 (US$ nominal prices) 75
Table 50: Vietnam Shampoo forecast expenditure per capita, 2006-2011 (US$ nominal prices) 75
Table 51: Vietnam Shampoo consumption per capita, 2001-2006 (Units) 76
Table 52: Vietnam Shampoo forecast consumption per capita, 2006-2011 (Units) 76
Table 53: Vietnam Perms & relaxers value, 2001-2006 (VND m, nominal prices) 77
Table 54: Vietnam Perms & relaxers value forecast, 2006-2011 (VND m, nominal prices) 78
Table 55: Vietnam Perms & relaxers value, 2001-2006 (US$ m nominal prices) 80
Table 56: Vietnam Perms & relaxers value forecast, 2006-2011 (US$ m nominal prices) 80
Table 57: Vietnam Perms & relaxers volume, 2001-2006 (Units m) 82
Table 58: Vietnam Perms & relaxers volume forecast, 2006-2011 (Units m) 83
Table 59: Vietnam Perms & relaxers brand share, by value, 2005-2006 (%) 86
Table 60: Vietnam Perms & relaxers value, by brand 2005-2006 (VND m nominal prices) 86
Table 61: Vietnam Perms & relaxers company share by value, 2005-2006 (%) 88
Table 62: Vietnam Perms & relaxers value, by company, 2005-2006 (VND m nominal prices) 88
Table 63: Vietnam Perms & relaxers expenditure per capita, 2001-2006 (VND, nominal prices) 89
Table 64: Vietnam Perms & relaxers forecast expenditure per capita, 2006-2011 (VND, nominal prices) 89
Table 65: Vietnam Perms & relaxers expenditure per capita, 2001-2006 (US$ nominal prices) 90
Table 66: Vietnam Perms & relaxers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 90
Table 67: Vietnam Perms & relaxers consumption per capita, 2001-2006 (Units) 91
Table 68: Vietnam Perms & relaxers forecast consumption per capita, 2006-2011 (Units) 91
Table 69: Vietnam Styling agents value, 2001-2006 (VND m, nominal prices) 92
Table 70: Vietnam Styling agents value forecast, 2006-2011 (VND m, nominal prices) 93
Table 71: Vietnam Styling agents value, 2001-2006 (US$ m nominal prices) 95
Table 72: Vietnam Styling agents value forecast, 2006-2011 (US$ m nominal prices) 96
Table 73: Vietnam Styling agents volume, 2001-2006 (Units m) 98
Table 74: Vietnam Styling agents volume forecast, 2006-2011 (Units m) 99
Table 75: Vietnam Styling agents brand share, by value, 2005-2006 (%) 102
Table 76: Vietnam Styling agents value, by brand 2005-2006 (VND m nominal prices) 102
Table 77: Vietnam Styling agents company share by value, 2005-2006 (%) 104
Table 78: Vietnam Styling agents value, by company, 2005-2006 (VND m nominal prices) 104
Table 79: Vietnam Styling agents expenditure per capita, 2001-2006 (VND, nominal prices) 105
Table 80: Vietnam Styling agents forecast expenditure per capita, 2006-2011 (VND, nominal prices) 106
Table 81: Vietnam Styling agents expenditure per capita, 2001-2006 (US$ nominal prices) 107
Table 82: Vietnam Styling agents forecast expenditure per capita, 2006-2011 (US$ nominal prices) 108
Table 83: Vietnam Styling agents consumption per capita, 2001-2006 (Units) 109
Table 84: Vietnam Styling agents forecast consumption per capita, 2006-2011 (Units) 110
Table 85: Vietnam Hair colorants Cleaners value, 2001-2006 (VND m, nominal prices) 111
Table 86: Vietnam Hair colorants Cleaners value forecast, 2006-2011 (VND m, nominal prices) 112
Table 87: Vietnam Hair colorants Cleaners value, 2001-2006 (US$ m nominal prices) 114
Table 88: Vietnam Hair colorants Cleaners value forecast, 2006-2011 (US$ m nominal prices) 115
Table 89: Vietnam Hair colorants Cleaners volume, 2001-2006 (Units m) 117
Table 90: Vietnam Hair colorants Cleaners volume forecast, 2006-2011 (Units m) 118
Table 91: Vietnam Hair colorants Cleaners brand share, by value, 2005-2006 (%) 121
Table 92: Vietnam Hair colorants Cleaners value, by brand 2005-2006 (VND m nominal prices) 121
Table 93: Vietnam Hair colorants Cleaners company share by value, 2005-2006 (%) 123
Table 94: Vietnam Hair colorants Cleaners value, by company, 2005-2006 (VND m nominal prices) 123
Table 95: Vietnam Hair colorants Cleaners expenditure per capita, 2001-2006 (VND, nominal prices) 124
Table 96: Vietnam Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (VND, nominal prices) 125
Table 97: Vietnam Hair colorants Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 126
Table 98: Vietnam Hair colorants Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 127
Table 99: Vietnam Hair colorants Cleaners consumption per capita, 2001-2006 (Units) 128
Table 100: Vietnam Hair colorants forecast consumption per capita, 2006-2011 (Units) 129
Table 101: Global Haircare market value, 2006 130
Table 102: Global Haircare market split (value terms (US$ m), 2006) – Top 5 countries 133
Table 103: Global Haircare market volume, 2006 135
Table 104: Global Haircare market split (volume terms, 2006) – Top 5 countries 138
Table 105: Leading players - Top 5 countries 140
Table 106: Vietnam Haircare new product launches (reports) and SKUs, by company (Top 5 companies), 2006 141
Table 107: Vietnam Haircare new product launches (reports), by flavor and fragrances, 2006 142
Table 108: Vietnam Haircare new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 142
Table 109: Vietnam Haircare new product launches (reports), by Package tags or Claims, 2006 143
Table 110: Vietnam Haircare new product launches (reports) - Recent 5 launches 143
Table 111: Vietnam Key Facts 145
Table 112: Vietnam population, by age group, 2000-2005 (millions) 148
Table 113: Vietnam population forecast, by age group, 2005-2010 (millions) 149
Table 114: Vietnam population, by gender, 2000-2005 (millions) 149
Table 115: Vietnam population forecast, by gender, 2005-2010 (millions) 150
Table 116: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 150
Table 117: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 151
Table 118: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 151
Table 119: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 152
Table 120: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 152
Table 121: Vietnam consumer price index, 2000-2005 (2000=100) 153
Table 122: Vietnam consumer price index, 2005-2010 (2000=100) 153
Table 123: Vietnam exchange rate, 2000-2005 154