Home Laundry Appliances France

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Henkel France SA in Home Care (France)

Henkel France SA in Home Care (France)

  • $ 153
  • Company report
  • by Euromonitor International
  • May 2014
  • 4 pages

In laundry detergents, the biggest home care category in value terms, Henkel France's strategic direction over the forecast period is to take over the leadership from Procter & Gamble France. It plans to gain share through innovation and a strong communication offensive. From a global perspective, the ...

Industries: Laundry Services | Countries: France

Laundry Care Market Analysis in France

Laundry Care Market Analysis in France

  • $ 898
  • Industry report
  • by Euromonitor International
  • May 2014
  • 41 pages

This process started in March 2011 with Unilever and was quickly followed by other leading players present in automatic detergents. This trend for concentrated products aims to reduce the quantity of product used by consumers, but also to diminish their consumption of water as well as to enable manufacturers’ ...

Industries: Laundry Services | Countries: France

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