Israel Consumer Electronics Industry Update Quarter 1 2012 Electronics Industry Update Quarter 1 2012

• Publication date: December 2011

Israel’s consumer electronics devices industry, defined as the addressable industry for computing devices, mobile handsets and AV products, is projection at around US Dollar 3.7bn in 2012. Spending is expected to grow at a CAGR of 6% to US Dollar 4.7bn by 2016, driven by growing popularity of feature-rich digital products such as LCD TV sets, notebook computers and other devices as well as a growing population and grow ing PC penetration. B...

Israel’s consumer electronics devices industry, defined as the addressable industry for computing devices, mobile handsets and AV products, is projection at around US Dollar 3.7bn in 2012. Spending is expected to grow at a CAGR of 6% to US Dollar 4.7bn by 2016, driven by growing popularity of feature-rich digital products such as LCD TV sets, notebook computers and other devices as well as a growing population and grow ing PC penetration.
BMI believes the consumer electronics industry will continue its rebound going forward. Consumer confidence appears to have been restored, and the employment situation bodes well for consumption, especially as real wages have risen. Purchases of consumer durables such as TV sets and PCs surged and handset revenues grew strongly in H111 due to regulatory changes and growing demand for smartphones and 3G handsets.
Computers
Computer hardware accounted for around 75% of Israeli consumer electronics spending in 2011, due to demand from key verticals such as government and military. Notebooks remained the main growth driver in 2011 while tablets provided a new growth area. The current rate of PC penetration, while high for the region, represents potential for organic growth. Computer hardware CAGR for the from 2012 to 2016 period is projection at about 6%, driven by revenues of notebooks and tablets.
AV Devices
AV devices accounted for around 14% of Israeli consumer electronics spending in 2011. In 2012, Israel’s domestic AV device industry is projected at US Dollar 517mn. The industry is expected to grow at a CAGR of 5% from from 2012 to 2016 to a value of US Dollar 635mn, with drivers including the launch of digital TV services.
Mobile Handsets
Mobile handset revenues accounted for around 10% of Israel’s consumer electronics spending in 2010.
Following strong demand for smartphones in 2011, Israel’s industry handset revenues are expected to grow at a CAGR of 10% to US Dollar 609mn in 2016, with mobile subscriber penetration flat at around 130%. As operators launch a variety of new devices and services to encourage data use, revenues will be dominated by the replacement industry, with growing demand for smartphones, and 3G handsets.

Phones And Pda Industry in Israel

Executive Summary 5
Computers. 5
AV Devices 6
Mobile Handsets ... 6
Industry SWOT Analysis 7
Israel Consumer Electronics Industry SWOT . 7
Israel Political Environment and Risk Analysis ... 8
Israel Economic Environment and Risk Analysis . 9
Israel Business Environment SWOT ... 10

Environment Overview Ratings 11
Data : Regional Consumer Electronics Business Environment Ratings... 11

Industry Analysis 15
Data : Israel Distributors For Leading Brands .. 17
Computers... 18
Data : PC Sales .. 18
AV Devices .. 21
Data : Exports 21
Mobile Handsets . 24
Data : Mobile Communications .. 24
Israel Cellular Operators And Technology . 26
Consumer Electronics Market 28
Data : ICT Overview .. 28
Data : Exports 28
Data : Manufacturing . 30

Market Projection Scenario ... 32
Consumer Electronics Industry 32
Data : Consumer Electronics Overview .. 32

Industry Developments . 34
Macroeconomic Projection .. 37
Data : Israel – Economic Activity ... 39

Competition Overview 40
Computer 40
Handsets . 41
AV ... 43
Company Profiles .. 44
Scailex Corporation 44
ELSE ... 46
TowerJazz ... 48
BMI Methodology .. 50
How We Generate Our Market Projections . 50
Electronics Market 51
Sources ... 51

Handset in Israel

Israel Mobile Phones, Handset Sales, Us$ Mn

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2016
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Israel Mobile Phones, Handset Sales, Mn

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2016
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Israel Domestic Mobile Handset Sales, Mn

• $ 250
• Industry data
• January 2013

Yearly, From 2006 To 2017
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Israel Domestic Mobile Handset Sales, Us$mn

• $ 250
• Industry data
• January 2013

Yearly, From 2006 To 2017
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Israel Domestic Mobile Handset Sales, 3g, Mn

• $ 250
• Industry data
• January 2013

Yearly, From 2006 To 2017
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Phones and Pda in Israel

Israel Mobile Phones, 3g Handset Sales, Mn

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2016
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda, Wireless Technology
• Countries : Israel

Israel Mobile Phones, Pda/smartphone Sales, Us$ Mn

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2016
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel

Israel Pda/smartphone Sales, Us$mn

• $ 250
• Industry data
• January 2013

Yearly, From 2006 To 2017
By Business Monitor International
Source: BMI research

• Industries : Phones and Pda
• Countries : Israel