Beer Market Overview in Germany

  • January 2012
  • -
  • MarketLine

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by both value and volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors


* Industrieshares are covered by manufacturer and/or brand


* Also features industry breakdown by distribution channel


This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The beer industry consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The industry is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this market research report have been calculated using constant annual average exchange rates. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Oetker Gruppe 22
Anheuser-Busch InBev 24
Heineken N.V. 28
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value projection 34
Market volume projection 35
MACROECONOMIC INDICATORS 36
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42


Index of Tables
Data table 1: Germany beer market sales : USD million, 2005-09 10
Data table 2: Germany beer industry volume: million liters, 2005-09 11
Data table 3: Germany beer industry sector ation I:% share, by value, 2009 12
Data table 4: Germany beer industry sector ation II: % share, by value, 2009 13
Data table 5: Germany beer industry share: % share, by volume, 2009 14
Data table 6: Oetker Gruppe: key facts 22
Data table 7: Anheuser-Busch InBev: key facts 24
Data table 8: Anheuser-Busch InBev: key financials ($) 26
Data table 9: Anheuser-Busch InBev: key financials (€) 26
Data table 10: Anheuser-Busch InBev: key financial ratios 26
Data table 11: Heineken N.V.: key facts 28
Data table 12: Heineken N.V.: key financials ($) 30
Data table 13: Heineken N.V.: key financials (€) 30
Data table 14: Heineken N.V.: key financial ratios 31
Data table 15: Germany beer industry distribution: % share, by volume, 2009 33
Data table 16: Germany beer market sales projection : USD million, 2009-14 34
Data table 17: Germany beer industry volume projection : million liters, 2009-14 35
Data table 18: Germany size of population (million), 2005-09 36
Data table 19: Germany gdp (constant 2000 prices, USD billion), 2005-09 36
Data table 20: Germany gdp (current prices, USD billion), 2005-09 36
Data table 21: Germany inflation, 2005-09 37
Data table 22: Germany consumer price index (absolute), 2005-09 37
Data table 23: Germany exchange rate, 2005-09 37


Index of Figures
Chart 1: Germany beer market sales : USD million, 2005-09 10
Chart 2: Germany beer industry volume: million liters, 2005-09 11
Chart 3: Germany beer industry sector ation I:% share, by value, 2009 12
Chart 4: Germany beer industry sector ation II: % share, by value, 2009 13
Chart 5: Germany beer industry share: % share, by volume, 2009 14
Chart 6: Forces driving competition in the beer industry in Germany, 2009 15
Chart 7: Drivers of buyer power in the beer industry in Germany, 2009 17
Chart 8: Drivers of supplier power in the beer industry in Germany, 2009 18
Chart 9: Factors influencing the likelihood of new entrants in the beer industry in Germany, 2009 19
Chart 10: Factors influencing the threat of substitutes in the beer industry in Germany, 2009 20
Chart 11: Drivers of degree of rivalry in the beer industry in Germany, 2009 21
Chart 12: Anheuser-Busch InBev: revenues and profitability 27
Chart 13: Anheuser-Busch InBev: assets and liabilities 27
Chart 14: Heineken N.V.: revenues and profitability 31
Chart 15: Heineken N.V.: assets and liabilities 32
Chart 16: Germany beer industry distribution: % share, by volume, 2009 33
Chart 17: Germany beer market sales projection : USD million, 2009-14 34
Chart 18: Germany beer industry volume projection : million liters, 2009-14 35

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