Table of Contents
MAR and the Future of Smartphone Applications
At what point will mobile phones not only affect the way consumers communicate, but also the way they look upon the world? Mobile augmented reality (MAR) - the overlay of virtual information and images on a live, real world view - promises to do exactly that.
Visiongain research concludes that MAR will expand exponentially in the five year forecast period (2011-2016) following the widespread popularity of one or a handful of killer MAR applications, expected in late 2012 or early 2013. By the end of the forecast period MAR will still be in a growth phase, with a market worth valued in the billions and occupying a 25% share of all application downloads.
The MAR market promises to grow at a precipitous rate over the forecast period and visiongain illustrates this evolution in a way that is clear, justifiable, and comprehensive. More importantly, the advent of MAR will have a profound and lasting impact on the way that people use their mobile devices. It will push the telecoms industry towards ubiquitous computing and a technologically converged paradigm.
Market of Small Startups
In 2011, the MAR market is dominated by small software design and computer vision startups, each with their unique vistas on MAR's potential and vying for their own segments of the market. Visiongain's report will examine key players in the MAR industry leading up to breakthrough and evaluating the merits and market potential of early developments in the field.
Close Study of Tangential Markets
Visiongain acknowledges that MAR's success is heavily dependent upon the widespread adoption of next-generation smartphones, the rise of tablet PCs, and the rollout of LTE/4G networks in key areas. Focusing on global and regional markets, our report provides in-depth analysis of these crucial factors, as well as forecasts for the future of mobile advertising and the categories of MAR applications that will become the most prevalent.
What is Unique about this Report?
Visiongain research presents independent, unbiased, and detailed analysis, presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available.
Who needs to read this report?
• Equipment Manufacturers
As this new technology permeates the application market, OEMs stand to gain significantly through the sale of high-end smartphones and tablets, as well as component parts such as chipsets and cameras. As augmented reality's salience accrues, multi-core processors and high-definition displays will soon become synonymous with "MAR-enabled."
• Software Developers
By discerning early MAR trends and new, emerging applications, software developers will be able to get a corner on the market and maintain a confident foothold with consumers in an industry on the verge of commercial eruption.
• Mobile Service Providers
Visiongain will demonstrate opportunities for MNOs to monetise MAR and maximise their revenue share.
• Advertisers and Marketers
Visiongain explores the opportunities for brands and retailers to use MAR as a promotional tool. The potential for in-app advertisement, marketing, and e-commerce will become an integral part of MAR browsers, games, navigation tools, and geo-social networking.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
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