TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider & FABs 2
Summary category level - Cider 3
Summary category level - Beer 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value Analysis, 2006-2011 18
Value Analysis, US$ 2001-2006 20
Value Analysis, US$ 2006-2011 20
Volume Analysis, 2001-2006 21
Volume Analysis, 2006-2011 22
Company and Brand Share Analysis 24
Distribution Analysis 27
Expenditure & consumption per capita 29
Chapter 4 LEADING COMPANY PROFILES 32
Compania Cervecerias Unidas 32
Inbev 34
Chapter 5 CATEGORY ANALYSIS - CIDER 36
Value Analysis, 2001-2006 36
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 41
Distribution Analysis 43
Expenditure & consumption per capita 44
Chapter 6 CATEGORY ANALYSIS - BEER 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011 48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011 51
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company and Brand Share Analysis 55
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 7 COUNTRY COMPARISON 63
Value 63
Volume 68
Market Share 73
Chapter 8 NEW PRODUCT DEVELOPMENT 74
Product launches over time 74
Recent product launches 75
Chapter 9 CHILE SOCIOECONOMIC PROFILE 76
Country Overview 76
Key Facts 77
Political Overview 79
Chile Economic Overview 80
Chapter 10 CHILE MACROECONOMIC PROFILE 81
Macroeconomic Indicators 81
Chapter 11 RESEARCH METHODOLOGY 87
Methodology overview 87
Secondary research 88
Market modelling 89
Primary research 90
Data finalisation 90
Ongoing research 91
Chapter 12 APPENDIX 92
Future readings 92
How to contact experts in your industry 92
LIST OF FIGURES
Figure 1: Chile Beer, Cider & Fabs value & value forecast, 2001-2011 (CLP m, nominal prices) 19
Figure 2: Chile Beer, Cider & Fabs volume & volume forecast, 2001-2011 (Liters m) 23
Figure 3: Chile Beer, Cider & Fabs company share, by volume, 2005-2006 (%) 25
Figure 4: Chile Beer, Cider & Fabs distribution channels, by volume, 2005-2006(Liters m) 28
Figure 5: Chile Cider value & value forecast, 2001-2011 (CLP m, nominal prices) 37
Figure 6: Chile Cider volume & volume forecast, 2001-2011 (Liters m) 40
Figure 7: Chile Beer value & value forecast, 2001-2011 (CLP m, nominal prices) 49
Figure 8: Chile Beer category growth comparison, by value, 2001-2011 51
Figure 9: Chile Beer volume & volume forecast, 2001-2011 (Liters m) 54
Figure 10: Chile Beer category growth comparison, by volume, 2001-2011 54
Figure 11: Chile Beer company share, by volume, 2005-2006 (%) 56
Figure 12: Chile Beer distribution channels, by volume, 2005-2006(Liters m) 59
Figure 13: Global Beer, Cider and FABs market split (value terms, 2006) – Top 5 countries 64
Figure 14: Global Beer, Cider and FABs market value, 2001 – 2006 (Top 5 countries) 67
Figure 15: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 69
Figure 16: Global Beer, Cider and FABs market volume, 2001 – 2006 (Top 5 countries) 72
Figure 17: Map of Chile 78
Figure 18: Annual data review process 88
LIST OF TABLES
Table 1: Beer, Cider & FABs category definitions 7
Table 2: Beer, Cider & FABs distribution channels 8
Table 3: Chile Beer, cider & FABs value, 2001-2006 (CLP m, nominal prices) 17
Table 4: Chile Beer, cider & FABs value forecast, 2006-2011 (CLP m, nominal prices) 18
Table 5: Chile Beer, cider & FABs value, 2001-2006 (US$ m nominal prices) 20
Table 6: Chile Beer, cider & FABs value forecast, 2006-2011 (US$ m nominal prices) 20
Table 7: Chile Beer, cider & FABs volume, 2001-2006 (Liters m) 21
Table 8: Chile Beer, cider & FABs volume forecast, 2006-2011 (Liters m) 22
Table 9: Chile Beer, cider & FABs brand share, by volume, 2005-2006 (%) 24
Table 10: Chile Beer, cider & FABs volume, by brand 2005-2006 (Liters m) 24
Table 11: Chile Beer, cider & FABs company share by volume, 2005-2006 (%) 26
Table 12: Chile Beer, cider & FABs volume, by company, 2005-2006 (Liters m) 26
Table 13: Chile Beer, cider & FABs distribution channels, by volume, 2005-2006 (%) 27
Table 14: Chile Beer, cider & FABs volume, by distribution channel, 2005-2006 (Liters m) 27
Table 15: Chile Beer, cider & FABs expenditure per capita, 2001-2006 (CLP, nominal prices) 29
Table 16: Chile Beer, cider & FABs forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 29
Table 17: Chile Beer, cider & FABs expenditure per capita, 2001-2006 (US$ nominal prices) 30
Table 18: Chile Beer, cider & FABs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 30
Table 19: Chile Beer, cider & FABs consumption per capita, 2001-2006 (Liters) 31
Table 20: Chile Beer, cider & FABs forecast consumption per capita, 2006-2011 (Liters) 31
Table 21: Compania Cervecerias Unidas Key Facts 32
Table 22: Inbev Key Facts 34
Table 23: Chile Cider value, 2001-2006 (CLP m, nominal prices) 36
Table 24: Chile Cider value forecast, 2006-2011 (CLP m, nominal prices) 37
Table 25: Chile Cider value, 2001-2006 (US$ m nominal prices) 38
Table 26: Chile Cider value forecast, 2006-2011 (US$ m nominal prices) 38
Table 27: Chile Cider volume, 2001-2006 (Liters m) 39
Table 28: Chile Cider volume forecast, 2006-2011 (Liters m) 40
Table 29: Chile Cider brand share, by volume, 2005-2006 (%) 41
Table 30: Chile Cider volume, by brand 2005-2006 (Liters m) 41
Table 31: Chile Cider company share by volume, 2005-2006 (%) 42
Table 32: Chile Cider volume, by company, 2005-2006 (Liters m) 42
Table 33: Chile Cider distribution channels, by volume, 2005-2006 (%) 43
Table 34: Chile Cider volume, by distribution channel, 2005-2006 (Liters m) 43
Table 35: Chile Cider expenditure per capita, 2001-2006 (CLP, nominal prices) 44
Table 36: Chile Cider forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 44
Table 37: Chile Cider expenditure per capita, 2001-2006 (US$ nominal prices) 45
Table 38: Chile Cider forecast expenditure per capita, 2006-2011 (US$ nominal prices) 45
Table 39: Chile Cider consumption per capita, 2001-2006 (Liters) 46
Table 40: Chile Cider forecast consumption per capita, 2006-2011 (Liters) 46
Table 41: Chile Beer value, 2001-2006 (CLP m, nominal prices) 47
Table 42: Chile Beer value forecast, 2006-2011 (CLP m, nominal prices) 48
Table 43: Chile Beer value, 2001-2006 (US$ m nominal prices) 50
Table 44: Chile Beer value forecast, 2006-2011 (US$ m nominal prices) 51
Table 45: Chile Beer volume, 2001-2006 (Liters m) 52
Table 46: Chile Beer volume forecast, 2006-2011 (Liters m) 53
Table 47: Chile Beer brand share, by volume, 2005-2006 (%) 55
Table 48: Chile Beer volume, by brand 2005-2006 (Liters m) 55
Table 49: Chile Beer company share by volume, 2005-2006 (%) 57
Table 50: Chile Beer volume, by company, 2005-2006 (Liters m) 57
Table 51: Chile Beer distribution channels, by volume, 2005-2006 (%) 58
Table 52: Chile Beer volume, by distribution channel, 2005-2006 (Liters m) 58
Table 53: Chile Beer expenditure per capita, 2001-2006 (CLP, nominal prices) 60
Table 54: Chile Beer forecast expenditure per capita, 2006-2011 (CLP, nominal prices) 60
Table 55: Chile Beer expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 56: Chile Beer forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 57: Chile Beer consumption per capita, 2001-2006 (Liters) 62
Table 58: Chile Beer forecast consumption per capita, 2006-2011 (Liters) 62
Table 59: Global Beer, Cider and FABs market value, 2006 63
Table 60: Global Beer, Cider and FABs market split (value terms (US$ m), 2006) – Top 5 countries 66
Table 61: Global Beer, Cider and FABs market volume, 2006 68
Table 62: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 71
Table 63: Leading players - Top 5 countries 73
Table 64: Chile Beer new product launches (reports) and SKUs, by company, 2006 74
Table 65: Chile Beer new product launches (reports) 75
Table 66: Chile Key Facts 77
Table 67: Chile population, by age group, 2000-2005 (millions) 81
Table 68: Chile population forecast, by age group, 2005-2010 (millions) 82
Table 69: Chile population, by gender, 2000-2005 (millions) 82
Table 70: Chile population forecast, by gender, 2005-2010 (millions) 83
Table 71: Chile real GDP, 2000-2005 (ChP bn, 2005 prices) 83
Table 72: Chile real GDP forecast, 2005-2010 (ChP bn, 2005 prices) 84
Table 73: Chile nominal GDP, 2000-2005 (ChP bn, nominal prices) 84
Table 74: Chile real GDP, 2000-2005 (US$ bn, 2005 prices) 85
Table 75: Chile real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 85
Table 76: Chile consumer price index, 2000-2005 (2000=100) 86
Table 77: Chile consumer price index, 2005-2010 (2000=100) 86
Table 78: Chile exchange rate, 2000-2005 86