Beer, Cider and FABs in Italy to 2011

Beer, Cider and FABs in Italy to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider & FABs 2
Summary category level - Fabs 3
Summary category level - Cider 4
Summary category level - Beer 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
SABMiller 37
Heineken N.V. 39
Chapter 5 CATEGORY ANALYSIS - FABS 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CIDER 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 62
Distribution Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - BEER 69
Value Analysis, 2001-2006 69
Value Analysis, 2006-2011 70
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 73
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 77
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share 96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches over time 97
Recent product launches 99
Chapter 10 ITALY SOCIOECONOMIC PROFILE 100
Country Overview 100
Key Facts 101
Political Overview 103
Italy Economic Overview 104
Chapter 11 ITALY MACROECONOMIC PROFILE 105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modelling 113
Primary research 114
Data finalisation 114
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings 116
How to contact experts in your industry 116


LIST OF FIGURES
Figure 1: Italy Beer, Cider & Fabs value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Italy Beer, Cider & Fabs category growth comparison, by value, 2001-2011 24
Figure 3: Italy Beer, Cider & Fabs volume & volume forecast, 2001-2011 (Liters m) 27
Figure 4: Italy Beer, Cider & Fabs category growth comparison, by volume, 2001-2011 27
Figure 5: Italy Beer, Cider & Fabs company share, by volume, 2005-2006 (%) 30
Figure 6: Italy Beer, Cider & Fabs distribution channels, by volume, 2005-2006(Liters m) 33
Figure 7: Italy Fabs value & value forecast, 2001-2011 (EUR m, nominal prices) 43
Figure 8: Italy Fabs category growth comparison, by value, 2001-2011 45
Figure 9: Italy Fabs volume & volume forecast, 2001-2011 (Liters m) 48
Figure 10: Italy Fabs category growth comparison, by volume, 2001-2011 48
Figure 11: Italy Fabs company share, by volume, 2005-2006 (%) 50
Figure 12: Italy Fabs distribution channels, by volume, 2005-2006(Liters m) 53
Figure 13: Italy Cider value & value forecast, 2001-2011 (EUR m, nominal prices) 58
Figure 14: Italy Cider volume & volume forecast, 2001-2011 (Liters m) 61
Figure 15: Italy Cider distribution channels, by volume, 2005-2006(Liters m) 65
Figure 16: Italy Beer value & value forecast, 2001-2011 (EUR m, nominal prices) 71
Figure 17: Italy Beer category growth comparison, by value, 2001-2011 73
Figure 18: Italy Beer volume & volume forecast, 2001-2011 (Liters m) 76
Figure 19: Italy Beer category growth comparison, by volume, 2001-2011 76
Figure 20: Italy Beer company share, by volume, 2005-2006 (%) 79
Figure 21: Italy Beer distribution channels, by volume, 2005-2006(Liters m) 82
Figure 22: Global Beer, Cider and FABs market split (value terms, 2006) – Top 5 countries 87
Figure 23: Global Beer, Cider and FABs market value, 2001 – 2006 (Top 5 countries) 90
Figure 24: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 92
Figure 25: Global Beer, Cider and FABs market volume, 2001 – 2006 (Top 5 countries) 95
Figure 26: Map of Italy 102
Figure 27: Annual data review process 112


LIST OF TABLES
Table 1: Beer, Cider & FABs category definitions 8
Table 2: Beer, Cider & FABs distribution channels 9
Table 3: Italy Beer, cider & FABs value, 2001-2006 (EUR m, nominal prices) 20
Table 4: Italy Beer, cider & FABs value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 5: Italy Beer, cider & FABs value, 2001-2006 (US$ m nominal prices) 23
Table 6: Italy Beer, cider & FABs value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Italy Beer, cider & FABs volume, 2001-2006 (Liters m) 25
Table 8: Italy Beer, cider & FABs volume forecast, 2006-2011 (Liters m) 26
Table 9: Italy Beer, cider & FABs brand share, by volume, 2005-2006 (%) 28
Table 10: Italy Beer, cider & FABs volume, by brand 2005-2006 (Liters m) 29
Table 11: Italy Beer, cider & FABs company share by volume, 2005-2006 (%) 31
Table 12: Italy Beer, cider & FABs volume, by company, 2005-2006 (Liters m) 31
Table 13: Italy Beer, cider & FABs distribution channels, by volume, 2005-2006 (%) 32
Table 14: Italy Beer, cider & FABs volume, by distribution channel, 2005-2006 (Liters m) 32
Table 15: Italy Beer, cider & FABs expenditure per capita, 2001-2006 (EUR, nominal prices) 34
Table 16: Italy Beer, cider & FABs forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 34
Table 17: Italy Beer, cider & FABs expenditure per capita, 2001-2006 (US$ nominal prices) 35
Table 18: Italy Beer, cider & FABs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 19: Italy Beer, cider & FABs consumption per capita, 2001-2006 (Liters) 36
Table 20: Italy Beer, cider & FABs forecast consumption per capita, 2006-2011 (Liters) 36
Table 21: SABMiller Key Facts 37
Table 22: Heineken N.V. Key Facts 39
Table 23: Italy Fabs value, 2001-2006 (EUR m, nominal prices) 41
Table 24: Italy Fabs value forecast, 2006-2011 (EUR m, nominal prices) 42
Table 25: Italy Fabs value, 2001-2006 (US$ m nominal prices) 44
Table 26: Italy Fabs value forecast, 2006-2011 (US$ m nominal prices) 44
Table 27: Italy Fabs volume, 2001-2006 (Liters m) 46
Table 28: Italy Fabs volume forecast, 2006-2011 (Liters m) 47
Table 29: Italy Fabs brand share, by volume, 2005-2006 (%) 49
Table 30: Italy Fabs volume, by brand 2005-2006 (Liters m) 49
Table 31: Italy Fabs company share by volume, 2005-2006 (%) 51
Table 32: Italy Fabs volume, by company, 2005-2006 (Liters m) 51
Table 33: Italy Fabs distribution channels, by volume, 2005-2006 (%) 52
Table 34: Italy Fabs volume, by distribution channel, 2005-2006 (Liters m) 52
Table 35: Italy Fabs expenditure per capita, 2001-2006 (EUR, nominal prices) 54
Table 36: Italy Fabs forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 54
Table 37: Italy Fabs expenditure per capita, 2001-2006 (US$ nominal prices) 55
Table 38: Italy Fabs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 55
Table 39: Italy Fabs consumption per capita, 2001-2006 (Liters) 56
Table 40: Italy Fabs forecast consumption per capita, 2006-2011 (Liters) 56
Table 41: Italy Cider value, 2001-2006 (EUR m, nominal prices) 57
Table 42: Italy Cider value forecast, 2006-2011 (EUR m, nominal prices) 58
Table 43: Italy Cider value, 2001-2006 (US$ m nominal prices) 59
Table 44: Italy Cider value forecast, 2006-2011 (US$ m nominal prices) 59
Table 45: Italy Cider volume, 2001-2006 (Liters m) 60
Table 46: Italy Cider volume forecast, 2006-2011 (Liters m) 61
Table 47: Italy Cider brand share, by volume, 2005-2006 (%) 62
Table 48: Italy Cider volume, by brand 2005-2006 (Liters m) 62
Table 49: Italy Cider company share by volume, 2005-2006 (%) 63
Table 50: Italy Cider volume, by company, 2005-2006 (Liters m) 63
Table 51: Italy Cider distribution channels, by volume, 2005-2006 (%) 64
Table 52: Italy Cider volume, by distribution channel, 2005-2006 (Liters m) 64
Table 53: Italy Cider expenditure per capita, 2001-2006 (EUR, nominal prices) 66
Table 54: Italy Cider forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 66
Table 55: Italy Cider expenditure per capita, 2001-2006 (US$ nominal prices) 67
Table 56: Italy Cider forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 57: Italy Cider consumption per capita, 2001-2006 (Liters) 68
Table 58: Italy Cider forecast consumption per capita, 2006-2011 (Liters) 68
Table 59: Italy Beer value, 2001-2006 (EUR m, nominal prices) 69
Table 60: Italy Beer value forecast, 2006-2011 (EUR m, nominal prices) 70
Table 61: Italy Beer value, 2001-2006 (US$ m nominal prices) 72
Table 62: Italy Beer value forecast, 2006-2011 (US$ m nominal prices) 73
Table 63: Italy Beer volume, 2001-2006 (Liters m) 74
Table 64: Italy Beer volume forecast, 2006-2011 (Liters m) 75
Table 65: Italy Beer brand share, by volume, 2005-2006 (%) 77
Table 66: Italy Beer volume, by brand 2005-2006 (Liters m) 78
Table 67: Italy Beer company share by volume, 2005-2006 (%) 80
Table 68: Italy Beer volume, by company, 2005-2006 (Liters m) 80
Table 69: Italy Beer distribution channels, by volume, 2005-2006 (%) 81
Table 70: Italy Beer volume, by distribution channel, 2005-2006 (Liters m) 81
Table 71: Italy Beer expenditure per capita, 2001-2006 (EUR, nominal prices) 83
Table 72: Italy Beer forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 83
Table 73: Italy Beer expenditure per capita, 2001-2006 (US$ nominal prices) 84
Table 74: Italy Beer forecast expenditure per capita, 2006-2011 (US$ nominal prices) 84
Table 75: Italy Beer consumption per capita, 2001-2006 (Liters) 85
Table 76: Italy Beer forecast consumption per capita, 2006-2011 (Liters) 85
Table 77: Global Beer, Cider and FABs market value, 2006 86
Table 78: Global Beer, Cider and FABs market split (value terms (US$ m), 2006) – Top 5 countries 89
Table 79: Global Beer, Cider and FABs market volume, 2006 91
Table 80: Global Beer, Cider and FABs market split (volume terms, 2006) – Top 5 countries 94
Table 81: Leading players - Top 5 countries 96
Table 82: Italy Beer new product launches (reports) and SKUs, by company, 2006 97
Table 83: Italy Beer new product launches (reports), by flavor and fragrances, 2006 97
Table 84: Italy Beer new product launches (reports), by Ingredients, 2006 98
Table 85: Italy Beer new product launches (reports), by Package tags or Claims, 2006 98
Table 86: Italy Beer new product launches (reports) 99
Table 87: Italy Key Facts 101
Table 88: Italy population, by age group, 2000-2005 (millions) 105
Table 89: Italy population forecast, by age group, 2005-2010 (millions) 106
Table 90: Italy population, by gender, 2000-2005 (millions) 107
Table 91: Italy population forecast, by gender, 2005-2010 (millions) 107
Table 92: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 108
Table 93: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 108
Table 94: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 108
Table 95: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 109
Table 96: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 109
Table 97: Italy consumer price index, 2000-2005 (2000=100) 109
Table 98: Italy consumer price index, 2005-2010 (2000=100) 110
Table 99: Italy exchange rate, 2000-2005 110