2011 United States Corporate Use of Social Media

• Publication date: December 2011

This study’s research objective was to gauge the usage trends of social media within a business context in the U.S. companies. The data was collected in May 2011, using web-based survey. The sample consisted of 2,006 users of social media technologies. Social media has already solidified its position in the business environment. Nearly 80 percent personally use social media for professional purposes. Facebook dominates for professional use, by ...

This study’s research objective was to gauge the usage trends of social media within a business context in the U.S. companies. The data was collected in May 2011, using web-based survey. The sample consisted of 2,006 users of social media technologies. Social media has already solidified its position in the business environment. Nearly 80 percent personally use social media for professional purposes. Facebook dominates for professional use, by personnel at all levels within companies. Half of companies claim to be fairly or well along in their social media use and development. Overall, the future is expected to be bright for social media within U.S. organizations.

Internet Business Industry in the United States

Table of Contents

Executive Summary 4
Research Background, Objectives, Method Details, and Demographics 14
Use of Social Media in United States Organizations 24
Organizations Social Network Policies 39
Organizations Social Network Strategies 42
External and Internal Client Relations: Overview 46
External Client Relations 49
Internal Client Relations 61
Measurement Platform 67
Benefits and Risks of Social Media 72
Future Intentions 75
About Frost & Sullivan 83