China Tourism Sector New Opportunities

With rising purchasing power, rapid economic liberalization, and favorable government policies, the Chinese tourism industry has emerged as a new growth avenue. In fact, these developments and reforms have not only taken the industry to new heights, but also led to multi-stage transformations which attract tourists from within the country as well as overseas. The growth process in the industry began from the emergence of inbound travel market, and moved towards the development of domestic and outbound markets.

Our new research report “China Tourism Sector New Opportunities”, has found that the domestic and outbound tourism segments have grown, despite the economic slowdown and changing industry landscape. With a view to promoting tourism, the Chinese government has taken various initiatives, including inking bilateral agreements with neighboring countries, granting Approved Destination Status and easing VISA norms.

Within the industry, online tourism is the segment that has witnessed a significant growth on the back of booming domestic tourism and improving technical infrastructure. The popularity of internet and e-commerce were the main factors which instilled growth in the online tourism. Looking at the sector’s vast potential, our report analyzes the key trends driving it.

We also found that medical tourism has been registering a remarkable growth, and Meetings, Incentive, Convention, and Exhibitions (MICE) market is making its mark in the industry. Besides, rural tourism and cruise segment are going strong with the government support. Our report also elaborates red and wine tourisms which are the emerging trends gaining popularity within China as well as abroad, and helping the country increase its foreign exchange earnings.

The study presents information and statistics relating to prominent market segments, such as inbound, outbound and domestic tourism, and analyzes the historic, current and upcoming trends to provide balanced outlook on the industry. Incorporating a comprehensive research and cogent analysis of the Chinese tourism industry, the report provides segment-wise analysis to help clients understand how the market would shape up with the betterment of economic conditions. Interactions with various industry veterans, experts, and study and analysis of research papers, journals, and in-house developed models, assisted in anticipating the future growth. This way, our research tries to depict an impartial picture of the Chinese tourism industry that will prove vital to the clients.

Travel Services Industry in China

1. Analyst View
2. Research Methodology
3. Industry Overview
4. Online Tourism: Shaping Bright Outlook
4.1 Market Overview
4.2 Key Trends
5. Industry Outlook to 2014
5.1 Foreign Tourist Arrivals
5.1.1 Region/Country
5.1.2 Purpose
5.1.3 Receipts
5.2 Outbound Tourism
5.2.1 Destination
5.2.2 Purpose
5.2.3 Expenditure
5.3 Domestic Tourism
5.3.1 Visitor
5.3.2 Expenditure
6. Hotel Industry
7. China Tourism Industry: Emerging Trends
7.1 Promoting Yacht Industry to Propel Luxury Tourism
7.2 Growing Prospects of Red Tourism
7.3 Vineyard Charms Gaining Popularity
8. Competitive Landscape
8.1 Beijing Capital Tourism Co., Ltd.
8.2 China Travel International Investment Hong Kong Ltd.
8.3 China United Travel Co., Ltd.
8.4 Guilin Tourism Corporation Ltd.
8.5 Ctrip.com International
8.6 eLong, Inc.

List of Figures:

Figure 3-1: Number of Inbound Tourist (Million), 2008-2011
Figure 3-2: Inbound Tourist by Region (%), 2010 & 2011
Figure 3-3: Inbound Tourist by Mode of Transport (%), 2010
Figure 3-4: Forecast for Number of Inbound Tourist (Million), 2012-2014
Figure 3-5: Healthcare Expenditure (Billion US$), 2006-2011
Figure 4-1: Online Travel Agency Market (Billion CNY), 2010-2014
Figure 4-2: Online Travel Market by Players (%), 2011
Figure 4-3: Internet Users (Million), 2007-2011
Figure 5-1: Number of Foreign Tourist Arrivals (Million), 2008-2011
Figure 5-2: Forecast for Number of Foreign Tourist Arrivals (Million), 2012-2014
Figure 5-3: Foreign Tourist Arrivals by Region (%), 2010
Figure 5-4: Foreign Tourist Arrivals by Purpose of Visit (%), 2010
Figure 5-5: International Tourism Receipts (Billion US$), 2008-2011
Figure 5-6: International Tourist Spending by Segment (%), 2009
Figure 5-7: International Tourism Receipts by Top 5 Provinces (Million US$), 2010
Figure 5-8: Forecast for International Tourism Receipts (Billion US$), 2012-2014
Figure 5-9: Number of Outbound Tourist (Million), 2008-2011
Figure 5-10: Outbound Tourism by Travelling Type (%), 2009
Figure 5-11: Forecast for Number of Outbound Tourist (Million), 2012-2014
Figure 5-12: Outbound Tourist by Region (%), 2009
Figure 5-13: Top 5 Destinations for Outbound Tourist (‘000), 2009
Figure 5-14: Outbound Tourism Expenditure (Billion US$), 2008-2011
Figure 5-15: Forecast for Outbound Tourism Expenditure (Billion US$), 2012-2014
Figure 5-16: Number of Domestic Tourist (Billion), 2008-2011
Figure 5-17: Number of Rural and Urban Domestic Tourist (Million), 2008 & 2009
Figure 5-18: Forecast for Number of Domestic Tourist (Billion), 2012-2014
Figure 5-19: Expenditure by Domestic Tourist (Billion CNY), 2008-2011
Figure 5-20: Expenditure by Rural and Urban Domestic Tourist (Billion CNY), 2008 & 2009
Figure 5-21: Forecast for Expenditure by Domestic Tourist (Billion CNY), 2012-2014
Figure 6-1: Hotel Industry Revenue (Billion CNY), 2008 & 2009
Figure 6-2: Number of Star Rated Hotels (2008 & 2009)
Figure 6-3: Number of Hotel Rooms by Category (2009)
Figure 6-4: Number of Hotel Rooms (Million), 2008-2014
Figure 7-1: Yacht Market (Million US$), 2010 & 2014
Figure 7-2: Wine Production (Million Liters), 2005-2010

List of Tables:

Table 3-1: Health Infrastructure by Type (‘000), 2010
Table 5-1: Number of Foreign Tourist Arrivals by Country (‘0,000 Person), 2009 & 2010
Table 5-2: Number of Foreign Tourist Arrivals by Purpose of Visit (‘0,000 Person), 2010
Table 8-1: Beijing Capital Tourism Co., Ltd. - Key Financials (Million US$), 2009 & 2010
Table 8-2: China Travel International Investment Hong Kong Ltd. - Key Financials (Billion HK$), 2009 & 2010
Table 8-3: China United Travel Co., Ltd. - Key Financials (Million US$), 2009 & 2010
Table 8-4: Guilin Tourism Corporation Ltd. - Key Financials (Million US$), 2008 & 2009
Table 8-5: Ctrip.com International - Key Financials (Million US$), 2009 & 2010
Table 8-6: eLong, Inc. - Key Financials (Million US$), 2009 & 2010

Travel Services in China

China International Tourism, Expenditures For Travel Items, bn

• $ 250
• Industry data
• February 2013

Yearly, From 1995 To 2017
By Business Monitor International
Source: World Bank/BMI Forecast

• Industries : Travel Services
• Countries : China

China International Tourism, Expenditures For Travel Items, bn, % Change Y-o-y

• $ 250
• Industry data
• February 2013

Yearly, From 1996 To 2017
By Business Monitor International
Source: World Bank/BMI Forecast/BMI Calculation

• Industries : Travel Services
• Countries : China

China International Tourism, Expenditures For Travel Items, Us$bn

• $ 250
• Industry data
• February 2013

Yearly, From 1995 To 2017
By Business Monitor International
Source: World Bank/BMI Forecast

• Industries : Travel Services
• Countries : China

China International Tourism, Receipts For Travel Items, Us$bn

• $ 250
• Industry data
• February 2013

Yearly, From 1995 To 2017
By Business Monitor International
Source: World Bank/BMI Forecast

• Industries : Travel Services
• Countries : China

China International Tourism, Receipts For Travel Items, Cnybn

• $ 250
• Industry data
• February 2013

Yearly, From 1995 To 2017
By Business Monitor International
Source: World Bank/BMI Forecast

• Industries : Travel Services
• Countries : China